University of Scholars

Course Code: BBA 1101 - 0413
Course Title: Introduction to Business
Course Type: Theory
Prerequisite: N/A
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 1
Semester/Term: 1

The rationale of the Course:

Introduction to Business is designed to expose the interested student to many functions of modern Business. The Course shows the student how these functions exist in a changing society and the type of decisions that must be made within that environment.

Course Contents:

1. The Foundations of Business: Main participants of Business, functions that most businesses perform, and the external forces that influence business activities.
2. Business Ethics and Social Responsibility: Define business ethics and explain what it means to act ethically in Business, recognize an ethical organization, and steps that you would take to solve a moral dilemma and make an ethical decision.
3. Business in a Global Environment: Why nations and companies participate in international trade and how trade between countries is measured. Identify the various opportunities presented by international Business.
4. Selecting a Form of Business Ownership: Identify the questions to ask in choosing the appropriate form of ownership for a business, sole proprietorship, partnership, and corporation form of organization, and specify its advantages and disadvantages.
5. The Challenges of Starting a Business (Start-Up): Define entrepreneur, characteristics of entrepreneurial activity, and potential advantages to starting your own Business.
6. Managing for Business Success: Identify the four interrelated functions of management- planning, organizing, directing, and controlling, the process by which a company develops and implements a strategic plan.
7. Teamwork & Communication: Define a team and its key characteristics, why organizations use units and describe different types of units, why teams may be effective or ineffective, identify factors that contribute to team cohesiveness, define communication and discuss how organizations benefit from effective communication.
8. Product Design & Development: Define the product, four major categories of product developments: new-to-the-market, new-to-the-company, improvement of an existing product, and extension of product line, how an idea turns into a business opportunity, types of utility provided by an effect: time, place, ownership, and form.
9. Managing Financial Resources: Identify the functions of money and describe the three government measures of the money supply and different types of financial institutions.
10. Become an Entrepreneur: A profitable business idea, develop a product, validate your product, write a business plan, secure funding, launch your Business, manage the Business

Course Learning Outcomes:

At the end of the Course, the student will be able to
CLO1: develop the basic foundation of business and other successful and failed business cases worldwide.
CLO2: interpret highly profitable business niches, develop new business ideas, and continuously improve them to increase your profits.
CLO3: categorize business ethics and social responsibility as well as get some knowledge of personal finances and how to manage them effectively and efficiently.
CLO4: design the bigger picture of the Business, understand the potential fields of study and focus their future studies on the areas of Business.
CLO5: develop the A-Z roadmap of steps to start a business, gain independence and enjoy the freedom of being your boss.

References:

Learning Materials:
Text Books:

1. Introduction to Business by Amit Shah, Carl McDaniel, and Lawrence J Gitman
2. Blue Ocean Strategy by Renée Mauborgne and W. Chan Kim
Other Learning Materials: Journals, Website Materials, YouTube Videos, etc.

Course Code: STA 1102 - 0542
Course Title: Business Statistics
Course Type: Theory
Prerequisite: N/A
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 1
Semester/Term: 1

The rationale of the Course:

This Course offers an introduction to basic business statistical concepts. It aims to create a basic understanding of data analysis. The Course will enable us to apply various analytical tools in the field of business study by developing statistical thinking skills. It concentrates on analyzing data by calculating a numerical summary of the data, which aims to enhance a student's quantitative and logical reasoning ability.

Course Contents:

1. Introduction to Statistics: Levels of Measurements
2. Describing data: Frequency Tables, Frequency Distribution, and Graphic Presentation
3. Describing data: Numerical Measures
4. Displaying and Exploring Data: Stem and Leaf Displays, Measure of Position, Box plots, Describing Relationships between two variables
5. Survey of Probability Concepts: Classical Probability and Empirical Probability, Rule of Addition and Rule of Multiplication
6. Principles of Counting: Permutation, Combination
7. Discrete Probability Distribution: Discrete Random Variables, Continuous Random Variables, Mean, Variance, and Standard Deviation
8. Sampling Methods: Simple Random Sampling, Systematic Random Sampling, Stratified Random Sampling, Cluster Sampling

Course Learning Outcomes:

At the end of the Course, the student will be able to
CLO1: enumerates the necessity of business statistical knowledge by summarizing qualitative and quantitative variables with relative frequency tables and projecting the data into a graphical presentation.
CLO2: understand the concepts of numerical ways of describing quantitative variables, i.e., measures of location and measures of dispersion
CLO3: identify and compute position measures and Construct and analyze a Box plot.
CLO4: define the terms of Probability using classical, empirical or subjective approach and compute the mean, variance, and standard deviation of a discrete probability distribution.
CLO5: explains why populations are sampled and the application of the central limit theorem to calculate the Probability

References:

Learning Materials:
Text Books:

1. Statistical Techniques In Business & Economics by Lind, Marchal, Wathen
2. Introductory Business Statistics by Alexander Holmes, Barbara Illowsky, Susan Dean
Other Learning Materials: Journals, Website Materials, YouTube Videos, etc.

Course Code: ECO 1103- 0311
Course Title: Microeconomics
Course Type: Theory
Prerequisite: N/A
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level:1
Semester/Term: 1

The rationale of the Course:

This course is designed to teach introductory microeconomic theory, solve basic microeconomic problems, and use these techniques to think about a number of policy questions relevant to the operation of the real economy.

Course Contents:

1. Introduction: Meaning of Economics, Positive vs. Normative Economics, Tools of Economic Analysis, Nature of Economic Theories, Scope and Subject Matter of Economics, Economic Analysis, and Economic Policy.
2. The central Problems of Economic Society: How the Economic problems are solved under Alternative Economic systems, Market Economics, Socialist Economics- Mixed Economics- Islamic Economic System- The price System- Value and price.
3. Theory of Demand and Supply: The demand function, Determinants of Demand for a commodity Market, Demand curve- Shift vs Movement in the Demand Curve, Supply function, Determinants of supply, Shift vs Movement in the supply curve, Competitive Market Equilibrium, Demand and supply, and its Implication.
4. The elasticity of Demand and Supply: Price Elasticity of Demand- Point Elasticity of Demand- Income Elasticity of Demand- Cross Elasticity of Demand, Total Revenue, Marginal Revenue, and Relationship between Marginal Revenue. Price & Elasticity of Demand, Elasticity of Supply, Concepts, Application in Business.
5. The Theory of Consumer Behavior: Utility Analysis- Cardinal vs Ordinal utility- Cardinality A approach- Marginal utility and Law of Diminishing Marginal Utility, Equilibrium, Ordinalist Approach- Indifference Curve & its properties - Budget line- consumer Equilibrium- Effects of Price and Income Change on consumer Equilibrium, classifying Normal goods, Inferior Goods and Superior Goods- Income Effect and Substitution Effect.
6. Theory of cost: Short run cost: Fixed cost- Variable cost, total cost- Marginal cost- Law of variable proportions- Long Run cost- Derivation of long-run cost- Cost from short-run cost.
7. Concept of a Market and Different Types of Market: Market Structure, Competitive and Non, Competitive Market, Perfect Competition vs Imperfect Competition, Pricing under Perfect Competition, Pricing under Monopoly.

Course Learning Outcomes (CLOs):

After completing this course, students would be able to
CLO1: identify the preliminary microeconomics concepts.
CLO2: learn about different economic systems and the basic problems of economics in order to solve them.
CLO3: apply the concept of demand and supply in managerial decision-making.
CLO4: analyze consumer behavior to make large sales revenue.
CLO5: decide about the cost items in the firm for minimizing production cost.

References:

Learning Materials:
Text Books:

1. Principles of Microeconomics-N. Gregory Mankiew, Cengage Learning
2. An Introduction to Microeconomics-P. Wonnacott& R. Wonnacott, McGraw-Hill Education.
3. Economics- Paul Samuelson & William Nordhaus
Other Learning Materials: Journals, Website Materials, YouTube Videos, etc.

Course Code: BBA 1104-0414
Course Title: Principles of Marketing
Course Type: Theory
Prerequisite: N/A
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 1
Semester/Term: 1

The rationale of the Course:

This course provides students with an overview of the marketing function with an emphasis on creating value through marketing, market research, consumer behavior, pricing strategies, marketing channels, and various methods of promotion. This course is to provide students with a broad introduction to marketing concepts, help them understand the factors that influence marketing decisions, and focus attention on the vital role of marketing in today’s global economy. This course examines the business functions of Marketing. Students will learn how marketers deliver value in satisfying customer needs and want, determine which target markets the organization can best serve, and decide upon appropriate products, services, and programs to serve these markets.

Course Contents:

1. Marketing Overview: Meaning of marketing. Components of marketing. Importance of marketing. Marketing management philosophies/Evolution of marketing.
2. Marketing Environment: The components of the Marketing Environment. The impact of macro and micro environment in an organization. Components of marketing environment: • Macro-environment • Micro-environment
3. Consumer Behavior: The importance of consumer behavior. The factors that affect consumer behavior. The consumer decision-making process. The meaning and importance of consumer behavior. Internal factors influencing consumer behavior. External forces influencing consumer behavior.
4. Segmentation, Targeting & Positioning (STP Model): Definition of market segmentation, targeting, and positioning. The importance of the STP model. The market segmentation, targeting, and positioning process. Identify the basis of segmenting, targeting, and positioning for both consumer and industrial markets.
5. Products, Services, and Brands Decisions: Definition of products, services, and brands. The major classifications of products and services. The decisions companies make regarding their individual products and services, product lines, and product mixes. Identify the four characteristics that affect the marketing of services and the additional marketing considerations that services require. Branding strategy—the decisions companies make in building and managing their brands.
6. Developing New Products and Managing the Product Life Cycle: How companies find and develop new product ideas. List and define the steps in the new product development process and the major considerations in managing this process. The stages of the product life cycle and how marketing strategies change during a product’s life cycle. additional product issues: Socially responsible product decisions and international product and services marketing.
7. Pricing Decisions: Definition of pricing. The importance of pricing. Identify the pricing strategies and policies. Use different pricing methods to determine the price.
8. Distribution Decision: Definition of channels of distribution. The different types of distribution channels. Identify the Factors to be considered when selecting channels of distribution.
9. Promotional Decisions: Definition of promotion. The elements of the promotional mix. Discuss each of the elements in the promotional mix • Advertising. • Personal selling. • Sales promotion. • Publicity.
10. Branding & Integrated Marketing Communication Strategy: The five promotion mix tools for communicating customer value. The changing communications landscape and the need for integrated marketing communications. Outline the communication process and the steps in developing effective marketing communications. The methods for setting the promotion budget and factors that affect the design of the promotion mix.
11. Direct, Online, Social Media, and Mobile Marketing: Direct and digital marketing and discuss their rapid growth and benefits to customers and companies. Identify and discuss the major forms of direct and digital marketing. How companies have responded to the internet and the digital age with various online marketing strategies. How companies use social media and mobile marketing to engage consumers and create brand communities. Identify and discuss the traditional direct marketing forms and overview public policy and ethical issues presented by direct marketing.

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:
CLO1: define and explain core marketing terms, concepts, and the importance of marketing in value creation.
CLO2: understand how the environment affects a firm’s marketing effort.
CLO3: capable to explain and describe influences on consumer behavior and the buyer’s decision process.
CLO4: demonstrate an understanding of the concepts of segmentation, targeting, and positioning.
CLO5: analyze the components of the marketing mix and apply the components in making marketing decisions.

References:

Learning Materials:
Textbooks:

1. Philip Kotler, Gary Armstrong, Marc Oliver Opresnik. Principles of Marketing, 17th Edition, Pearson.
2. Dr. Tamgid Ahmed Chowdhury. “Principles of Marketing-Practices and Applications in Bangladesh”.
Other Learning Materials: Journals, Web Materials, You Tube Videos, etc.

Course Code: HUM 1113 - 0222
Course Title: Bangladesh Studies
Course Type: Theory
Prerequisite: N/A
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 1
Semester/Term: 1

The rationale of the course:

This course has been designed for undergraduate students to help them learn the rich history of Bangladesh, to understand present Bangladesh in the light of history, and to provide them with basic knowledge of the current politics and economy of the country. This course will deepen students' understanding of the complex interconnection of historical events which lead to the formation of Bangladesh and current trends in political and economic development, thereby improving critical thinking and their written and oral communication skills, quantitative skills, and technical literacy. It will also enhance their understanding of current phenomena in the light of history, making them responsible global citizens.

Course Contents:

1. Anthropological Background of Bengalis: Map of Bangladesh, Major races of the sub-continent.
2. Establishment of Muslim Rule in Bengal: Muslim Rule in the Bengal Area, 1203-1227 AC- Khilji Rule, 1227-1341 AC- Delhi Rule, 1342-1413 AC- Ilyas Shahi Dynasty, 1414-1441 AC- Raja Gonesh- Jalal Uddin Rule, 1442-1487 AC- Ilyas Shahi Dynasty (2nd term), 1487-1493 AC- Habshi Rule, 1493-1538 AC- Hussain Shahi Dynasty, 1538-1564 AC- Pathan Rule (Sher Shah & Sur Dynasty), 1565-76 AC- Karrani Dynasty, 1576-1757 AC- Mughal Rule.
3. Liberation War: 1971.
4. Government of Bangladesh: The Constitution of Bangladesh, Features of Constitution of Bangladesh -1972, Present Amended Constitution of Bangladesh, Fundamental principles of state administration, The President, The Prime Minister, The Legislature of Bangladesh, The Judiciary System of Bangladesh.
5. The economy of Bangladesh: Economic Activities, Economic Activities of the People of Bangladesh, Characteristics of Capitalistic Economic System.
6. Agriculture of Bangladesh: Agricultural Work, Opportunities of Agriculture, Constraints of Agriculture, Importance of Agriculture, Characteristics of Agriculture in Bangladesh, Causes of Backwardness of Agriculture in Bangladesh, Modern Technology in Agriculture.
7. Industry of Bangladesh: The need for industrialization in Bangladesh, Structure of industries in Bangladesh, Characteristics of industry in Bangladesh, Causes of Industrial Backwardness, Measures of Industrial Development, Importance of Small & Cottage Industry, Problems of Cottage Industry, Measures for the solution of Cottage Industry.
8. Economic Planning: Necessities of Economic Planning in Bangladesh Economy, Types of Economic Plan, Bangladesh as we Want to See It, Economic Development & Initiative, Bangladesh in the Global Arena.

Course Learning Outcomes (CLOs):

Upon completion of the course, the student should be able to:
CLO1: identify specific stages of Bangladesh's political history through the ancient, medieval, colonial, and post-colonial periods and critically analyze a plurality of cultural identities of Bangladesh.
CLO2: analyze how different constitutional bodies and socio-political institutions operate and how their behavior impacts political governance.
CLO3: explain the economy and patterns of economic changes through qualitative and quantitative analysis. This will increase their awareness of global issues of development processes and the nature of environmental challenges, including ways to address them effectively.
CLO4: appraise the role of NGOs and civil society in developing new models and pathways to resolve the range of development challenges that the country is currently facing.

References:

Learning Materials:
Text Books:

1. Bangladesh Studies by Md Hasibur Rahman
2. Constitutional Law by Barrister Halim
3. Bangladesh Studies by Md. Shamsul Kabir Khan
Other Learning Materials: Journals, Website Materials, YouTube Videos, etc.

Course Code: HUM 1114-0232
Course Title: Bangla Language and Literature
Course Type: Theory
Prerequisite: N/A
Credits: 3
Class Hour: 42
Total Marks: 100
Year/Level: 1
Semester/Term: 1

The rationale of the course:

Bengali is one of the most-spoken languages in the world. Almost 200 million people speak Bengali, ranking it 6th in most-spoken languages. This course will provide more knowledge to the students of the engineering department on the actual pronunciations of their mother language and communicate more effectively with the audience and different levels of peers group, simplifying complex information and messages so that audiences can get quickly and remember the key messages and communicating emotionally with the audience in a way that successfully persuades influences, informs, and grab audience attention right from the start and keep it.

Course Contents:

বাংলা ব্যাকরণঃ ভাষারীতি , ধ্বনির পরিবর্তন, ণত্ব ও ষত্ব বিধান, শব্দ, উপসর্গ, অনুসর্গ, কারক-বিভক্তি, সমাস, বাক্য, বাক্য- সংকচন, সমার্থক শব্দ, বিপরীতার্থক শব্দ, বিরামচিহ্ন, বানান ও বাক্য শুদ্ধি, বঙ্গানুবাদ।
বিবিধঃ পত্র, সারাংশ- সারমর্ম, ভাব সম্প্রসারণ।

Course Learning Outcomes (CLOs):

Upon completion of the course, the student would be able to:
CLO1: utilize Bengali Language properly while communicating with others
CLO2: instruct in Bengali using terminologies of different business aspects
CLO3: develop skills and practical use of the actual pronunciations of their mother language and communicate more effectively with the audience and different levels of peers group
CLO4: simplify complex information and messages so that audiences can quickly get and remember the key messages
CLO5: express emotionally with the audience in a way that successfully persuades, influences, informs, and grabs the audience's attention right from the start and keeps it.

References:

Learning Materials:
Text Books:

1. বাংলা ভাষা ও সাহিত্য জিজ্ঞাসা, ডঃ সৌমিত্র শেখর।
Other Learning Materials: Journals, Web Materials, Videos etc.

Course Code: BBA 1201 - 0413
Course Title: Principles of Management
Course Type: Theory
Prerequisite: N/A
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 1
Semester/Term: 2

The rationale of the Course:

This course provides the knowledge of introductory management to apply management concepts successfully and often involves focusing more on skills development and the human side of the organization.

Course Contents:

1. Concept of Management: Definition of Management, management theories, management functions, management skills, management levels, and the role of managers.
2. Management and environment: internal environment, external environment, how management aligns with those environmental aspects in terms of sustainable development.
3. Planning: Define planning, planning process, types of plans, levels of planning, and aligning planning with strategy.
4. Organizing: Define organizing, explain organizational chart and structure, organizational design, types of organizations, define staffing, define work groups and teams.
5. Motivation and Leading: Define motivation, motivational theories, define leading, and leadership theories.
6. Controlling: Define controlling, types of control, and controlling process.

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:
CLO1: recognize the basic knowledge of management.
CLO2: demonstrate the planning concept and its processes.
CLO3: illustrate organizational aspects in different types of organizational settings.
CLO4: classify the motivational and leadership concepts in traditional and contemporary aspects.
CLO5: choose the controlling measures in an organizational setting.

References:

Learning Materials:
Other Learning Materials: Journals, Web Materials, Videos etc.

Course Code: BBA 1202 - 0412
Course Title: Principles of Finance
Course Type: Theory
Prerequisite: N/A
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 1
Semester/Term: 2

The rationale of the Course:

This is an introductory course in financial management that is designed to get an overview of the major decisions made by the finance department of an organization. This course provides the foundation on topics that include major finance functions of the business, understanding financial information, relevant tools to analyze, interpret and evaluate financial statements, understanding time value-of-money, its relevance to evaluating investment decisions, the concept of risk and return related to financial decisions, introduction to financial institutions, investments, and corporate finance.

Course Contents:

1. Introduction: Conceptual Framework, Financial Decision Making, Role of Finance in a Firm, Goal of the Firm, Managerial Finance Function Finance as a Discipline-Agency Theory.
2. Cash Flow and Financial Planning: Analyzing the Firm’s Cash Flow, The Financial Planning Process, Cash Planning: Cash Budgets, Profit
3. Planning: Pro Forma Statement.
4. Time Value of Money: Basic Concept, The Role of Time Value in Finance, Different Patterns in Cash Flows, Computing present Value and Future Values, and Special Applications of Time Value.
5. Capital Budgeting: Basic Concept, Motives for Capital Expenditure, Steps in the Process of Capital Budgeting, Different Capital Budgeting Techniques – PBP, NPV, PI, IRR.
6. Cost of Capital: Overview of the Cost of Capital, Sources of Long-Term Capital, Cost of Long-Term Debt, Cost of Preferred Stock, Cost of Common Stock, and Weighted Average Cost of Capital.
7. Working capital Management: Concepts of Working capital, Major Sources of short-Term Financing, Cash Conversion Cycle, Inventory Management, Accounts Receivable Management, Management of Receipts and Disbursements.

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:
CLO1: describe basic principles, concepts, and methods of financial management and explain the objectives and role of the financial manager in a corporation.
CLO2: analyze financial statements to make decisions about the stock and bonds of the company using information technology.
CLO3: evaluate investment strategies and decisions using the time value of money principles and calculate the cost of capital for financial decision-making purposes.
CLO4: communicate with a variety of audiences to raise the awareness of decision-makers.
CLO5: cooperate in a team to disseminate information and propose solutions to maximize shareholders' wealth and the company’s profit.

References:

Learning Materials:
Text Books:

1. Essentials of Managerial Finance by Weston J. Fred, ScottBesly, and E . F Bringham Journals, Web Materials, YouTube Videos, etc.
2. Principles of Managerial Finance by Jawrence J. Gitman
3. Financial Management by I. M. Pandy
Other Learning Materials: Journals, Web Materials, YouTube Videos, etc.

Course Code: BBA 1203 -0411
Course Title: Principles of Accounting
Course Type: Theory
Prerequisite: N/A
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 1
Semester/Term: 2

Rationale of the course
Principles of Accounting course is included in syllabus so that the students can be skilled at the accounting equation, Conceptual framework of accounting, completing the process of accounting cycle, & Ethics in Accounting because if the students are not skilled of the above contents, they will not be able to understand calculations of business operations, to trace the loopholes of accounting procedural calculations and take decisions efficiently and independently.

Course Contents:

1. The Nature and Environment of Accounting: Definition, Need to Study Accounting, Employment Opportunities in Accounting, Accounting and Bookkeeping, Users of Accounting Information and their Decision, The Environment and The Development of Accounting Standards, Conceptual Framework Study, Generally Accepted Accounting Principles (GAAP). Basic Environmental Assumptions and Principles, Standard Setting Body (FASB, IASB, IFRS, and BAS, etc.), Nature of Financial Statements, Accounting Equation, and Ethics in Accounting.
2. The Double Entry Recording System: Accounting Cycle, Transactions- The Accounts, Chart of Accounts, Debit, Credit, Determine the Balance of an account, Normal Balance of an Account, The Journal- Journalizing, Special Journals, Posting, Cross Indexing, Compound Entries, The Ledger, and Preparation of Trial Balance.
3. Preparation of Worksheet: Basis of Accounting, Recording of Adjusting Entries. Correcting Entries, Closing Entries, Post Closing Trial balance, Reversing Entries, and Worksheet for Preparing Financial Statements.
4. Financial Statements for Merchandise Operations: Merchandising Activities, Procedures for Accounting for Inventories, Preparing Financial Statements, Income Statement: Single Step, Multiple Step, Statement of Retained Earnings, Classified Balance Sheet, Usefulness of the Balance Sheet, and Limitations of Balance Sheet.
5. Special Journals: Definition, Classes of Special Journal, Effects of Special Journal on General Journal.

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:
CLO1: utilize the accounting equation to recognize the valid causes of the changes of equity in the daily life of financial areas.
CLO2: complete the processes of the accounting cycle to prepare financial statements.
CLO3: analyze the procedure of business operations to investigate and analyze various business problems.
CLO4: demonstrate and analyze the information communicated through the financial statements to take decisions independently.
CLO5: trace the loopholes of accounting procedural calculations based on ethics in accounting so that there will be no chance of being duped and false presentation.

References:

Learning Materials:
Text Books:

1. Accounting Principles by Kieso, D. E & Weygantt, E. I.
2. Financial Accounting by Jerry J. Weygandt & Paul D. Kimmel
3. Intermediate Accounting by Loren A, Nikolai et. Al
4. Accounting: A Business Perspective by Roger H. Harmenson et al
5. Fundamental Accounting Principles by John Wild & Ken W. Shaw & Barbara Chiappetta
Other Learning Materials: Journals, Web Materials, YouTube Videos, etc.

Course Code: ECO 1204-0311
Course Title: Macroeconomics
Course Type: Theory
Prerequisite: Microeconomics
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 1
Semester/Term: 2

The rationale of the Course:

This course provides a prologue to the concept of Macroeconomics, like – Growth, Unemployment, Inflation, The Theory of Consumer Behavior, of Production and Cost, Markets, National Income Accounting, Aggregate Demand (AD), and Aggregate Supply (AS): Consumption and Saving Function. After pursuing this course students will be able to understand the basic Macroeconomics principles and their applications. It informs how the economy performs and expands its scope to different levels according to the demand of society.

Course Contents:

1. Macro-Economic aggregates and concepts: Circular flow of income, National income and related concepts, calculation of National income, National income and social welfare, the concept of Human Development Index. Supply of money, demand for money, price level, Inflation, and Stagflation.
2. Inflation and its Control: Definition, Characteristics, and Types of Inflation, Monetary Policy, Fiscal policy, Problems and Limitations of Monetary Policy in underdeveloped Country.
3. Money: Meaning, The Role and Functions of Money, Kinds of Money, Features of Good Money, Monetary Standard, Value of Money, Determinants of the value of Money, Quantity Theory of Money, Keynesian VS Classical Approach, Money Market and Capital Market.
4. National Income Determination and Employment: Overview of classical and Keynesian analysis, Business cycles, features, causes and remedial Measures, Equilibrium in the Goods and Money markets
5. Policy Environment: Role of state in different economic systems, Theory of economic policy, Monetary policy, objectives and instruments, Fiscal policy, objectives, and instruments, impact on business, the concept of inclusive growth, Economic stabilization, Fiscal v/s Monetary policy and Structural policy, Trade policy, Protection v/s Free trade
6. Theory of cost: Short run cost: Fixed cost- Variable cost, total cost- Marginal cost- Law of variable proportions- Long Run cost- Derivation of long-run cost- Cost from short-run cost.
7. Globalization: Globalization, meaning, and effects (gains and problems), the role of IMF and World Bank, the concept of the global recession with contagion effects. World Trade Organization – agreements and implications for Bangladesh, contentious issues, disputes settlement mechanism. Foreign Capital – Need for Foreign capital, the role of MNCs, FDI v/s Portfolio investment, causes of rising FDI in Bangladesh.

Course Learning Outcomes (CLOs):

After completing this course, students would be able to
CLO1: judge the functioning of the economy at the macro level and apply these concepts.
CLO2: identify the characteristics and types of inflation.
CLO3: estimate the role and functions of money.
CLO4: classify the role of the state in different economic systems & distinguish between
structural policy and trade policy.
CLO5: collaborate on the concept of the global recession with contagion effects.

References:

Learning Materials:
Text Books:

1. Economics-Paul A. Samuelson& William D. Nordhaus, McGraw-Hill
2. Principles of Macroeconomics. Mansfield.
Other Learning Materials: Journals, Website Materials, YouTube Videos, etc.

Course Code: BBA 1205 - 0413
Course Title: Marketing Management
Course Type: Theory
Prerequisite: Principles of Marketing
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 1
Semester/Term: 2

The rationale of the Course:

Marketing Management is a course that examines the role and importance of marketing in the firm and other organizations to provide you with opportunities to analyze marketing activities within the firm to allow you to apply marketing concepts and theories to realistic marketing situations.

Course Contents:

1. Introduction: Meaning and scope of marketing management; Various stages of demand and the corresponding marketing tasks, Adapting marketing to the new economy, Changing marketing practices & customer relationship marketing
2. Analyzing Consumer Markets: Factors influencing consumer behavior; Key Psychological processes, and the buying decision process.
3. Market-Oriented Strategic Planning: Definition, corporate & divisional strategic planning, Business strategic planning, Establishing strategic business units, Assigning resources to each SBU, Assessing growth opportunity; Business unit strategic planning, The nature & content of marketing planning.
4. Marketing Environment: Actors in the company’s microenvironment; Forces in the Company’s macro environment; Marketing strategies for the environment.
5. Business Market & Business Buying Behavior: Definition, Differences between the business market and the consumer market, buying situation, Participants in the business Buying process, Major influences on buying decisions, The purchasing process of Institutional & Govt. markets.
6. Designing Pricing Strategies and Programs: Setting price; Adapting price; Initiating and responding to price changes.
7. Crafting the Brand Positioning: Developing and establishing a brand positioning-Determining a competitive frame of reference, Identifying optimal points-of-difference and points-of-parity, Choosing POPs and PODs, Brand mantras, Establishing brand Positioning.
8. Designing Global Market Offerings: Competing on a global business; Deciding whether to go abroad; Deciding which market to enter; Deciding how to enter the market; Deciding on the marketing program; Deciding on the marketing organization.

Course Learning Outcomes (CLOs):

After completing this course, students would be able to
CLO1: understand the importance of marketing, the scope of marketing, the fundamentals concept of marketing and how has marketing management been changed & the task necessary for marketing managers.
CLO2: estimate the customer value and satisfaction, different tools and their usages, to assess customer satisfaction.
CLO3: comprehend how marketing affects customer value; how strategic planning is carried out at different levels of the organization; and how a marketing plan includes these.
CLO4: measure how consumer characteristics influence buying behavior and how Consumers make purchase decisions.
CLO5: exemplify the communication processes of market positioning, brand differentiation, and Strategies of each stage of the product life cycle.
CLO6: develop skills in competitor analysis, expansion, and defending strategies of market leaders; market challengers, and niche marketing strategies.

References:

Learning Materials:
Text Books:

1. Kotler, P.: Marketing Management.
2. Stanton, William J.: Fundamentals of Marketing.
3. Davis Kenneth R.: Marketing Management
4. Philip Kotler: A framework for marketing management
Other Learning Materials: Journals, Web Materials, YouTube Videos, etc.

Course Code: ENG 1213- 0231
Course Title: Communicative English
Course Type: Theory
Prerequisite: N/A
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 1
Semester/Term: 2

The rationale of the Course:

The Communicative English course is essential for students to enhance their fundamental English language skills and analytical power in order to combine them into their core disciplines and, to a greater extent, to use them in real-life circumstances. The course focuses on the tactics, techniques, and strategies required to explain various circumstances and examine various ideas in order to improve students' comprehension and learning through reflective practice.

Course Contents:

1. Sentence level errors: most common mistakes- correcting sentences, fragments, run-ons
2. Grammar: Uses of Tenses, Verbs, Subject-Verb Agreement, Modals, Gerund, Participles, Conditionals, Preposition, Voices, Direct and Indirect Speeches
3. Reading: Purposes of reading; reading strategies: Skimming, Scanning, Inferencing, practice
4. Mechanics of writing: Uses of a full stop, comma, colon, semicolon, apostrophe, capital letter, a hyphen, quotation marks
5. Writing Stages: Brainstorming, Pre-Writing, Drafting, Proofreading, and Editing
6. Paragraph: Topic Sentence, Parts of a Paragraph, Types of Paragraphs
7. Listening: Listening for key ideas, and specific details. Listening and note-taking. Listening to conversations, lectures, news items, and songs
8. Speaking: Formal/Informal conversations, Role plays, Interviews, Short presentations, Storytelling and Debating, Formal letter/email writing

Course Learning Outcomes (CLOs):

After completing this course, students would be able to:
CLO1: identify and adapt different techniques of reading academic and non-academic textbooks.
CLO2: adapt different techniques of listening to academic and non-academic conversations.
CLO3: develop confidence in initiating a conversation in the target language.
CLO4: create a willingness to establish social communication.
CLO5: comply with generating ideas on an academic topic by thinking critically and ethically.

References:

Learning Materials:
Text Books:

1. Kumar, S., & Lata, P. (2011). Communication skills (Vol. 4). New Delhi: Oxford University Press.
2. Konar, N. (2021). Communication skills for professionals. PHI Learning Pvt. Ltd.
Other Learning Materials: Journals, Website Materials, YouTube Videos, etc.

Course Code: BBA 2101 - 0414
Course Title: Bank Management
Course Type: Theory
Prerequisite: Principles of Finance
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 2
Semester/Term: 1

The rationale of the Course:

This course is designed to introduce & understand how to manage banks as financial institutions and their functions effectively, and how the institutions work including assets liability management in compliance with the directions of the central bank.

Course Contents:

1. Overview of Banks and their Services: What is a bank – Evolution of banking in Bangladesh - Types of the bank - Function of banks - Services that banks offer to the public - Services that banks have developed more recently – Challenges of modern banking, the general structure of banking organization - Role of banks in economic development.
2. Managing Bank Sources and Usages of Funds: Types of deposits offered by Banks, the Interest rate offered on different types of deposits, Pricing deposit-related services, and Non-deposit investment products in banking.
3. Negotiable Instruments in Banking: Negotiable instruments – Promissory note – Bill of Exchange – Cheque – Liabilities of a banker – Crossing of cheques.
4. Lending Policies and Procedures: Types of loans - Bank’s rating of loans - Written loan policy, Steps in lending process - Characteristics of a good loan - Typical loan agreement - loan review.
5. Pricing Bank Loan: The cost plus loan pricing method, The price leadership model, The markup model, Loans bearing maximum interest rate, and Customer profitability analysis.
6. Investment Functions in Banking: Investment instruments of banks, money market instruments, capital market instruments, recently developed investment instruments, factors affecting bankers’ choice of investment instruments, maturity strategy, and tools.
7. Import and Export Procedure: Import-Export procedure - What is L/C - Type of L/C- L/C parties - Terms and Condition of L/C - How L/C works – Documents required by banks in Export-Import business.
8. Customer Relationship Management in Banking: Who is the banker - Who are the customers of the bank - Relationship between bank and customer.
9. Central Banking: Meaning of central bank, Functions of the central bank, Role of the central bank in developing countries, Credit control, Bank rate policy, Open market operation, Bangladesh bank and its operation.
10. Regulatory Arrangement of Banks: Bank regulation – Objectives of bank regulation – Tools & strategies of bank regulation - bank regulation authority – Establishment of private bank and expansion – Organization of management of private commercial banks in Bangladesh.

Course Learning Outcomes (CLOs):

After completing this course, students would be able to
CLO1: describe the institutional and practical knowledge in the field of banking
CLO2: extend the various types of services provided by the banks & client services.
CLO3: explain the concepts of assets and liabilities of the bank efficiently.
CLO4: combine the basic issues of bank management.
CLO5: comply with the directives of the central bank.

References:

Learning Materials:
Text Books:

1. Bank Management - A Fund Approach by Dr. A.R. Khan, Brother’s Publications, Dhaka, Bangladesh.
2. Commercial Bank Management by Peter S. Rose
3. Banking Theory and Practice by Shekhar, K C
Other Learning Materials: Journals, Web Materials, YouTube Videos, etc.

Course Code: BBA-2102 - 0415
Course Title: Legal Aspect of Business
Course Type: Theory
Prerequisite: N/A
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 2
Semester/Term: 1

The rationale of the Course:

This course aims to introduce students to the legal environment of business and the sources of the law, courts and their operation, contracts, agency and employment, and sales. Additionally, this course aims to develop the ability to identify and apply the rules of law prevailing in the business environment in a practical and professional manner apart from being purely academic.

Course Contents:

1. Introduction to Business Law: Need of business law, distinguishing features of a legal rule, characteristics of law, purpose, criminal vs. civil law
2. Contract Law: Elements of contract like- Offer and Acceptance, consideration, and intention to create legal relations. capacity etc., classification of contract,
3. Law of Agency 1: Agent & principal relationship, creation of the agency, the effect of agency, the authority of an agent, the liability of the principal and agent
4. Law of Agency 2: Undisclosed agency
5. The law of Partnership: Nature of partnership, Rights, and liabilities of the partnership, Dissolution of partnership.
6. The Law Relating to Sale of Goods (1930): Sale and Agreement to Sell, transfer of ownership, the performance of the sales contract.
7. The Constitution of the People’s Republic of Bangladesh: Preamble, features, directive principles of state policy, constitutional amendments.

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:
CLO1: describes the basics of contract law including elements related to contracts.
CLO2: explain the benefits and disadvantages of using different forms of contracts.
CLO3: analyze the purpose and utility of contract clauses, the impact of legal events on the effectiveness of contracts, and the application of relevant legislation to contracts.
CLO4: assess the duties that agents and principals owe each other, the duties they owe to third parties, and how each is similar and different.
CLO5: comply with any ethical, environmental, or sustainability issues raised through specific contracts.

References:

Learning Materials:
Text Books:

1. Commercial and industrial law by Arun Kumar Sen & Jitendra Kumar Mitra.
2. Ewan McKendrick-Law of Contract.
3. Commercial Law – Robert Bradgate
Other Learning Materials: Journals, Web Materials, YouTube Videos, etc.

Course Code: BBA 2103 - 0413
Course Title: Organizational Behavior
Course Type: Theory
Prerequisite: Principles of Management
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 2
Semester/Term: 1

The rationale of the Course:

This is an introductory course in financial management that is designed to get an overview of the major decisions made by the finance department of an organization. This course is designed to provide the foundation on topics that include major finance functions of the business, understanding financial information, relevant tools to analyze, interpret, and evaluate financial statements, understanding time value-of-money, its relevance to evaluating investment decisions, the concept of risk and return related to financial decisions, introduction to financial institutions, investments, and corporate finance.

Course Contents:

1. Introduction to Organizational Behavior: Concept of Organizational Behavior -Basic Management Functions-Managerial Roles-Management Skills, Contributing Discipline to OB Field-Challenges and Opportunity for OB, Basic OB Model.
2. Foundations of individual behavior: Intellectual ability, physical ability, Biographical Characteristics, Differences among Learning, Training, & Education. of setting stretch objectives- the need for short-term and long-term objectives- setting financial objectives- setting strategic objectives- crafting a strategy- executing the strategy- evaluating performance and initiating corrective adjustments
3. Values, Attitudes & Job Satisfaction: Values-Types of Values-Values, Loyalty, and Ethical Behavior-Hofstede’s Framework for Assessing Cultures, Attitudes-Types of Attitudes-The Theory of Cognitive Dissonance-Self-Perception Theory, Job Satisfaction-The Effect of Job Satisfaction on Employee Performance-How Employees Can Express Dissatisfaction.
4. Personality & Emotions: Personality-Personality Traits-The Myers-Briggs Type Indicator, Major Personality Attributes Influencing OB. Emotions- Meaning of Emotions & Mood, Differences between Emotion & Mood, Why Emotions Were Ignored in OB-Emotion Dimensions-OB Applications of Understanding Emotions, the structure of moods, positive affect, negative affect, positivity offset.
Perception and Individual Decision Making: Perception, factors that influence employee perception, Common Shortcuts in Judging Others, Influences on Decision Making. Individual Differences and Organizational Constraints.
5. Communication: Functions of Communication: The Communication Process Model- Direction of Communication- Interpersonal Communication, Three Common Formal Small-Group Networks- Grapevine- Computer-Aided Communication- Barriers to Effective Communication.
6. Motivation: Motivation, Motivation process, ways to motivation, performance & motivation, Working efficiency and motivation, Maslow’s Need Hierarchy Theory. X & Y Theory of Motivation, Two Factors Theory, Expectancy Theory, and its criticism.
7. Leadership: Definition-Types-Approaches/Theories of Leadership, Approaches/Theories of Leadership.
8. Organizational Culture: Organizational Culture-Importance-Characteristics, Keeping Culture Alive- Stages in the Socialization Process.
9. Power & Politics: A Definition of Power-Leadership and Power-Bases of Power-Power Tactics, Power in Groups-Power in Action-Employee Responses to Organizational Politics-Impression Management.
10. Conflict & Negotiation: Conflict-Types of Conflict-Components of Conflict, Resolution techniques of Conflict, Negotiation Definition, Process of Negotiation.
11. Understanding Work Team: Team Versus Groups- Types of Teams- Creating Effective Teams, Contemporary Issues in Managing Teams- Team and Workforce Diversity.
12. Defining & Classifying Groups: Group, Formal group, informal group, why people join group, Five Stages of Group Development Model. Critique of the Five-Stage Model, Punctuated-Equilibrium Model, Group Properties.

Course Learning Outcomes:

At the end of the course, the student will be able to
CLO1: recognize the principles, concepts, and methods of organizational behavior.
CLO2: analyze how personality, values, emotions, and perceptions play roles in individual behavioral aspects.
CLO3: consider motivational and leadership strategies in group behavioral assessment.
CLO4: construct groups and team behavior in smoothening business organizational settings.

References:

Learning Materials:
Text Books:

1. Organizational Behavior by Stephen P Robbins, Timothy A. Judge, Seema Sangh
2. Manpower Planning and Organization Design by Keith Davis, John W Newstorm
3. Organizational Behavior, by Md.Faruk Hosen, Md. Shelim Miah, Md. Nur-E-Alam Siddique
Other Learning Materials: Journals, Web Materials, YouTube Videos, etc.

Course Code: MAT 2104 - 0541
Course Title: Business Mathematics
Course Type: Theory
Prerequisite: N/A
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 2
Semester/Term: 1

The rationale of the Course:

This course provides the complete skills to understand the basic function of Mathematics and its use in Business and Finance. After completing the course, students will be able to solve business and finance problems. A particular emphasis is placed on developing the ability to interpret the numerical information that forms the basis of decision-making in business. Most of the examples are drawn from a variety of business applications. It examines aspects of business and marketing with regard to basic statistical analysis. Students will be provided with the theoretical concepts, tools, and methods of mathematics as well as the opportunity to work through example problems.

Course Contents:

1. Equations: Linear, Quadratic, Cubic and Higher Order, Degree of an Equation, Simultaneous Linear Equations, Inequalities, Quadratic and Cubic Equation.
2. Logarithms: Logarithm laws and calculations are a case of Compound interest, depreciation, and annuities
3. Coordinate Geometry: The straight line, Slope or Gradient of a Straight line, Intersecting Lines, The General equation of a Circle
4. Permutation and Combinations: Fundamental rule of Counting, Permutations, Factorial Notes
5. Differential Calculus: Introduction of Differentiation, Derivative of a Function of one Variable, Derivative of a Power Function

Course Learning Outcomes:

At the end of the course, the student will be able to
CLO1: explain the concepts and use equations, formulae, and mathematical expressions and relationships in a variety of contexts
CLO2: apply the knowledge in mathematics (algebra, matrices, calculus) in solving business problems
CLO3: demonstrate mathematical skills required in mathematically intensive areas in Economics and business
CLO4: integrate concept in international business concepts with the functioning of global trade

References:

Learning Materials:
Text Books:

1. Business Mathematics by D.C. Sancheti, V.K. Kapoor
2. Business Math by R.A. Schultheisand, R.M Kaczmarsk
Other Learning Materials: Journals, Web Materials, YouTube Videos, etc.

Course Code: CSE 2141-0611
Course Title: Fundamentals of Computer and Office Application
Course Type: Theory
Prerequisite: N/A
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 2
Semester/Term: 1

The rationale of the course:

The changing and emerging demand of digitization, continuous improvisation of technology and advancement of new organizational and internal improvements are touching our lives in almost all spheres. So, to adapt to the latest challenge, the necessity of computers needs no bounds. Introduction to Computer Application is one of the prominent core courses to introduce the basic utilization and most recent technology of computers which is designed for the students with a little knowledge of computers.

Course Contents:

1. Fundamentals of Computer: Introduction to Computer, Functionalities, History, Advantages, Disadvantages, Architecture, Characteristics, Application, Types, Basic Components.
2. Number Systems: Introduction to Number System, Conversion of Different Number Systems, Classification, and Types of Number System
3. Hardware and Software: Introduction, Computer Memory, Peripherals, Input Devices, Output Devices, Software, Requirements.
4. Operating System: Features, Comparison, Windows installation, Activating and Security features, User Accounts, Getting Help, Characteristics.
5. Memory: Primary Memory, Secondary Memory, Characteristics, Advantages, Disadvantages
6. MS Office Fundamentals: Introduction of MS Word, MS Excel, MS Powerpoint, Windows Interface, Word Application, Viewing Documents, Basic and Advanced Formatting, Navigating through a Word Document, Printing Documents, Preview, Workbook, Worksheet, Formatting, Advanced formatting, printing worksheets, Creating Presentations, Basic and Advanced Formatting, Using Templates, Inserting charts and tables.
7. Security and Networking: Introduction to security and networking, Data and Information, File Sharing, Internet Services, p2p Networking.

Course Learning Outcomes (CLOs):'

Upon completion of the course, the student should be able to:
CLO1: recognize the most up-to-date and recent emerging discipline of technology.
CLO2: demonstrate a basic knowledge of computer nomenclature, particularly with respect to personal computers, Hardware, Software, Characteristics of Information Technology, Web, and Enterprise Computing.
CLO3: learn to differentiate between data and information, input and output devices, system and application software, and primary and secondary storage.
CLO4: reproduce the data presentation and work with different number systems and certain computer configurations based on specified organization and personal needs.
CLO5: construct the resources for secure information systems focusing on both human and technological safeguards and also be able to understand how information systems raise ethical concerns in society, and how they influence crime.

References:

Learning Materials:
Text Books:

1. Computer Fundamentals by Peter Norton, McGraw Hill Education (2017).
2. The Complete PC Upgrade and Maintenance Guide by Mark Minasi, Sybex.
3. Computer Fundamentals and ICT by M. LutfarRahman , M. Shamim Kaiser , M. Ariful Rahman , M. Alamgir Hossain.
4. Computer Fundamentals by Pradeep K. Sinha.
5. Introduction to Information System by James A. O’Brien.
Other Learning Materials: Journals, Web Materials, etc.

Course Code: HUM 2125- 0031
Course Title: Arts of Presentation
Course Type: Theory
Prerequisite: N/A
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 2
Semester/Term: 1

The rationale of the Course:

This course is designed to provide quick, natural, straightforward, and clear tactics to become a great presenter and public speaker. Art of Presentation will suit the students to become the best version of a great presenter whether they are in a presentation or public speaking class or doing a course in their major or on the job.

Course Contents:

1. Introduction to PowerPoint Presentation: MS PowerPoint, Hands-On Training, Lab, etc.
2. Purpose of Presentation: Identify the purpose, Applications, Clarifications, etc.
3. Audience Assessment: Assess, Analyze, Implementation, etc.
4. Choosing the Right topic: Types of Presentation, Topic selection, In-depth research, etc.
5. Effective Body Language: Uses, Positions, Gestures, Postures, etc.
6. Voice Control: Tone, Pace, Tongue twister, etc.
7. Presenting Effectively: KISS method, Visuals, Colors, Examples, etc.
8. Audience Involvement: Break the Ice, Storytelling, Discussions, and Problem-solving.
9. Rehearsal: Tactics, Practice, etc.
10. Check for Understanding: Methods, Tactics, Examples, etc

Course Learning Outcomes:

At the end of the course, the student will be able to
CLO1: identify incredible content and deliver powerful and high-impact business presentations that audiences remember and act on.
CLO2: classify complex information and messages so that audiences can get easily, and remember the key messages.
CLO3: complete a presentation without notes or cue cards and overcome any possible problem from the common to the bizarre.
CLO4: plan a presentation that will look, sound, and feel confident - as he/she has been presenting for years.
CLO5: develop a presentation and himself or herself which will connect emotionally with the audience in a way that successfully persuades, influences, informs, and grab the audience's attention right from the start and keep it.

References:

Learning Materials:
Text Books:

1. Impress Your Audience (Professional Presentation Skills) by H M Atif Wafik
2. Powerful Presentations that Connect by Dr. Mark Johnson.
Other Learning Materials: Journals, Website Materials, YouTube Videos, etc.

Course Code: BBA 2201 - 0417
Course Title: Entrepreneurship Development and SME
Course Type: Theory
Prerequisite: Introduction to Business
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 2
Semester/Term: 2

The rationale of the Course:

This course is designed for those interested in starting their own business, either as their primary income or extra income, including individual contributor businesses such as freelancers, contractors, consultants, and others in the gig economy. The curriculum is centered on three key aspects of entrepreneurship: 1) the individual, their traits, skills, and attributes that make entrepreneurs successful, 2) the business ideas, how to generate them, where to look for them, how to expand them, and 3) how to ensure they are valid business ideas with potential to meet profit goals. These elements, developed in the course, will assist any current or potential entrepreneur develop and grow a business now or in the future.

Course Contents:

1. Entrepreneurship: Definition of a “business”, Evolution of entrepreneurship in today’s economy
2. Personal Evaluation: Definition of “success”, Entrepreneurial attributes, traits, skills for success, Personal assessment, Personal development plans, Learned entrepreneurial traits, Personal potential as an entrepreneur
3. Ideas to Opportunities: Generating business ideas, locating business ideas, Expanding the ideas, Ethical Practice in Business
4. Validating the opportunity: Feasibility analysis, Customer identification, Environmental scan, Competitive assessment, Profitability

Course Learning Outcomes:

At the end of the course, the student will be able to
CLO1:উদ্যোক্তাতার প্রসঙ্গ, ধারণা, তত্ত্ব এবং প্রক্রিয়া গণনা করতে সক্ষম হবে।
CLO2: prioritize entrepreneurial opportunities and assess these opportunities.
CLO3: estimate the traits, skills, attitudes, and drive necessary to be a successful entrepreneur and build ethical business practices and the desire to volunteer and assist with community initiatives.
CLO4: exemplify the viability or feasibility of new business concepts and understand how to turn a new business concept into a sustainable business venture.

References:

Learning Materials:
Text Books:

1. Business Plan Development Guide by Swanson, Lee A.
2. Entrepreneurship and Innovation Tool Kit. by Swanson, Lee A.
Other Learning Materials: Journals, Web Materials, YouTube Videos, etc.

Course Code: BBA 2202-0413
Course Title: Operations Management
Course Type: Theory
Prerequisite: N/A
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 2
Semester/Term: 2

The rationale of the Course:

This course emphasizes the concepts and practices of managing production and operations in contemporary organizations. This course provides an introduction to the field of production and operations management. It is designed to highlight the practical and applied techniques which can improve the organization's quality and productivity. The course draws upon the student's knowledge of accounting, science, mathematics, management, and statistics.

Course Contents:

1. Understanding operations management and strategy: The concept of operations management, The input-process-output model, Operations strategy and contribution, The five performance objectives, The 4Vs, and their influence on process management
2. Process design, type, layout, and mapping: Process design, Processes and volume/variety dimensions, Manufacturing and service process types, Process layouts, Job design, Process mapping.
3. Product and service innovation: Definitions and types of innovation, Innovation as a process, Beyond product and service innovation, The significance of product and process innovation and service innovation
4. Capacity and demand management: The objectives of capacity management, Medium- and long-term capacity management, Reconciling capacity and demand, Short- and long-term outlooks affecting volume
5. Inventory management: Inventory control, Understanding the impact of order quantity on inventory turns, The periodic review approach, Cycle safety stocks
6. Quality methodologies: The importance of quality, The gap model and expectation-perception gaps, Total Quality Management (TQM) and quality costs, Six Sigma, Lean, Causes of waste: muda, mura and muri, Involvement of everyone for successful improvement, Lean tools, Lean improvements across different sectors.
7. Technology in operations management: Technology in operations management, ERP systems, Industry 4.0 in operations, Challenges in technology adoption.

Course Learning Outcomes:

At the end of the course, the student will be able to-
CLO1: understand the linkages between process and operations design, business strategy, and globalization.
CLO2: demonstrate the different elements of operations and how to analyze an operational environment in terms of these elements.
CLO3: comply with the tools and techniques applicable in the context of operations in global dynamic organizations.
CLO4: adapt the challenges facing the operations manager to exploit innovative practices.

References:

Learning Materials:
Text Books:

1. Operations Management by William J. Stevenson
2. Operations & Supply Chain Management by Chase, R. B. Aquilano, N. J. Jacobs, F. R. Boston.
3. Operations Management: Process and Supply Chain by Lee J. Krajewski, Manoj K. Malhotra, Larry P. Ritzman & Samir K. Srivastava
Other Learning Materials: Journals, Web Materials, YouTube Videos, etc.

Course Code: BBA 2203 - 0411
Course Title: Cost Accounting
Course Type: Theory
Prerequisite: Principles of Accounting
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 2
Semester/Term: 2

The rationale of the Course:

The objective of this course is to develop problem-solving capability in the areas of cost ascertainment, cost control & cost management in a manufacturing environment. Topics include to analysis and interpretation of cost accounting in the business environment; the concept of cost; elements of cost and cost centers; cost classification; methods of costing; break-even analysis; cost-volume-profit analysis; cost behavior: analysis & use, activity-based costing, profit planning, preparing the master budget accounting treatment of price level changes; segment reporting and decentralization.

Course Contents:

1. Introduction to Cost Accounting: Concept of Cost Accounting,
2.
3. Cost Behavior Pattern: Cost behavior, Variable, Fixed, and Mixed cost, Committed and
Discretionary fixed cost, Cost classification for assigning costs to cost objects, Cost classification for decision making
4. Labor cost and Control: Meaning of labor, Types of labor, Methods of timekeeping, Labor turnover, Idle time, Overtime, Accounting treatment of overtime, Methods of the wages payment system, Problems and solutions regarding the wages payment system.
5. Overhead costing: Overhead defined, Importance and classification of overhead costs according to nature, behavior, function, and control, Methods of distribution of factory overhead to the production department and service department, and Bases of distribution of overhead.
6. Activity-Based Costing: Concept of ABC, Characteristics of ABC, Costs under ABC, Steps of Activity-Based Costing, Different kinds of activity, the limitation of Activity-Based Costing.
7. Inventory valuation: Absorption costing and variable costing technique, Reasons for the differences of net operating profit or loss under variable costing and absorption costing methods,
8. Profit Planning: Budget, Budgeting, and budgetary control, Advantages of budgeting, Responsibility accounting, The Self-Imposed Budget, Zero- Based Budgeting, The budget committee, Functional budgets: Sales budget, Cash budget, Production budget, and Master budget.
9. Segment Reporting & Decentralization: Decentralization, Cost Center, Profit Center, Investment Center, Responsibility Center, Segment Reporting,
10. Relevant Cost for Decision Making: Relevant cost, identifying cost and benefits, Adding or dropping product line, the make or buy decision, Utilization of a constrained resource, Problems, and solutions, Joint product, and by-product.

Course Learning Outcomes:

At the end of the course, the student will be able to-
CLO1: conceptualize the different concepts of Cost Accounting
CLO2: identify different cost concept and their behavior pattern.
CLO3: calculate the product cost, Prime cost, Labor cost, and material cost.
CLO4: analyze overhead costing Activity Based Costing according to nature, behavior, function and control, and Methods of distribution of factory overhead to the production department and service department.
CLO5: assess cost volume profit analysis with contribution margin analysis.

References:

Learning Materials:
Text Books:

1. Milton F. Usry and Lawrence H. Hammer. Cost Accounting: Planning & Control (SouthWestern Publishing Co.).
2. C. T. Horngren, G. Foster and S. M. Datar. Cost Accounting: A Managerial Emphasis (Prentice Hall).
3. Managerial accounting (Text Book) Garrison, R. H., & Noreen, E. W.(7th / Latest edition) Boston: Irwin/McGraw-Hill.
Other Learning Materials: Journals, Web Materials, YouTube Videos, etc.

Course Code: BBA 2204 - 0412
Course Title: Financial Management
Course Type: Theory
Prerequisite: Principles of Finance
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 2
Semester/Term: 2

The rationale of the Course:

This course is designed to offer the students relevant, systematic, efficient, and actual knowledge of financial management that can be applied in practice with making financial decisions and resolving financial problems.

Course Contents:

1. An Overview of Financial Management: Career Opportunities in Finance- Finance and Financial Management- Financial Management in the New Millennium- Functions of Financial Manager- The Goal of Business Firm- Financial Markets and Financial Institutions.
2. Financial Statement Analysis: Balance sheet and income statement information - Possible framework for analysis - Uses and types of financial ratios - Trend analysis.
3. Risk and Return: Risk and Return Fundamentals, the relationship between risk and return, different types of risk, How manager deals with different types of risk, Measurement of risk, The Capital Asset Pricing Model (CAPM), Security Market Line (SML), Capital Market Line (CML).
4. Risk and Capital Budgeting: Concept of risk and its association with Capital Budgeting - Description and measurement of risk- Risk Evaluation approaches- some concepts about Beta and Capital Asset Pricing Model (CAPM).
5. Valuation: Basic concepts, Interest Rates and Required Returns, Stock vs. Bond, Different types of bonds, bond valuation, common stock valuation, Decision Making, and Common Stock Value.
6. Lease Financing: Definition of Lease- Types of Leases- Why Lease? Operating Lease and Capital Lease- Criteria of Capital Lease- Accounting for Lease- Lease versus Buy Decision.

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:
CLO1: explain financial management and its core elements including its goal and various tools of investing and financing that firms use in order to achieve the objective.
CLO2: analyze firm performance through financial statement analysis and planning.
CLO3: select the profitable project(s) by applying different types of capital budgeting techniques.
CLO4: assess the type and nature of risks that organizations face and match them with appropriate risk management strategies.
CLO5: Apply stocks & bonds valuation techniques.
CLO6: formulate the ability to work in group settings in solving and analyzing financial problems.

References:

Learning Materials:
Text Books:

1. Essential of Managerial Finance by Weston J. Fred, Scott Besly, and E . F Bringham
2. Principles of Managerial Finance by Jawrence J. Gitman
3. Financial Management by I. M. Pandy
4. Foundation of Financial Management by S.B. Bloke & G.A Hirt.
Other Learning Materials: Journals, Web Materials, YouTube Videos, etc.

Course Code: BBA 2205 - 0413
Course Title: International Business
Course Type: Theory
Prerequisite: Introduction to Business
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 2
Semester/Term: 2

The rationale of the Course:

An understanding of international business is essential for students in today's interdependent global world. This course will provide students with the knowledge, skills, and abilities to understand the global economic, political, cultural, and social environment within which firms operate. It will examine the strategies and structures of international business and assess the special roles of an international business's various functions. It will also prepare students to formulate and execute strategies, plans, and tactics to succeed in international business ventures.

Course Contents:

1. The Nature of Global Business: What is International Business? What Is Global Business? Global Linkages Today. Current US International Trade Position. Globalization of Markets and the Internationalization of the Firm.
2. Country Differences: Culture Defined. The Elements of Culture. The Training Challenge. National Differences in Political Economy. Differences in Culture. Ethics in International Business.
3. The Global Trade and Investment Environment: International Trade Theory. The Political Economy of International Trade. Foreign Direct Investment. Regional Economic Integration: European Union, The Institutions of European Union, European Parliament, European Treaty, Germany, and European Union.
4. Global Financial Markets, Foreign Exchange, and the International Monetary System: The Foreign Exchange Market. The International Monetary System. The Global Capital Market. The Purpose of Exchange Rates. Fixed and Floating Foreign Exchange Rates. Significant Monetary Events. Exchange Rates, Interest Rates, and Economic Policy.
5. The Strategy and Structure of International Business: The Strategy of International Business. The Organization of International Business. Entry Strategy and Strategic Alliances. The Strategic Process. The Need for Global Research. Conducting Research. Market Selection.
6. International Business Operations: Exporting, Importing, and Countertrade. Global Production, Outsourcing, and Logistics. Global Marketing and R & D. Global Human Resource Management. Accounting in International Business. Financial Management in International Business.

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:
CLO1: describe the foundations of international business and understand the most widely used international business terms and concepts.
CLO2: express international organizations and multinational corporations.
CLO3: prioritize the role and impact of political, economic, social, and cultural variables in international business.
CLO4: organize forms of foreign involvement and discuss international trade theory.
CLO5: analyze the international business from a multi-centric perspective, avoiding ethnocentrism.

References:

Learning Materials:
Text Books:

1. Charles, E. Hill (2015): International Business: Competing in the Global Marketplace, 10th ed., McGrawHill/Irwin
2. International Business: The New Realities Cavusgil, S.T., Knight, G., & Riesenberger, J.R. Prentice Hall, 2nd Edition, 2012
Other Learning Materials: Journals, Web Materials, YouTube Videos, etc.

Course Code: HUM 2206 -0223
Course Title: Business Ethics
Course Type: Theory
Prerequisite: N/A
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 2
Semester/Term: 2

The rationale of the Course:

The business ethics course is included in the syllabus so that the students can be skilled at judging whether the actions are right or wrong, honest or dishonest, fair or not fair because if the students are not skilled in the above content, they will not be able to understand and analyze the fair business operations to trace the loopholes of changing business world.

Course Contents:

1. Introduction to Business Ethics: Meaning of Business Ethics, Morality in Business, Values, Ethics & Morality, Moral development, Ethics in different religious viewpoints.
2. Theories and Tools of Business Ethics: Major ethical theories- Egoism, Utilitarianism, Universalism. Ethical standards for business, Ethical models, Tools of Ethics.
3. Corporate Social Responsibility: Meaning, Narrow view, Broadening corporate responsibility, Individual inside the corporation, Institutionalizing Ethics Within Corporation.
4. The Corporation and Ethical Issues: Ethical dilemmas in Business-Why ‘should business be ethical? Types of business ethics issues, Global Ethics issues, Ethical reasoning, and corporate programs.
5. Business and Society: Consumers-Areas of Business responsibility to Consumers, Job Discrimination, Business and Ecosystems, Environmental Ethics.
6. Managerial Ethics and Micro Economic Theory: Changing values of Management, Approach to Managerial Ethics, The Nature of Ethics in Management, The moral content and problems of microeconomic theory, Basic - the structure of microeconomic theory, Moral claims to microeconomic theory.
7. International Business Ethics: Rationales of international business, Misunderstandings about Multinational Companies, Impact of operations of the multinationals, Internet business.
8. Professional Ethics: Ethical Guidelines for Professional Accountants (from www. icab. bd Website)

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:
CLO1: Understand the prime concept of ethics and business ethics to use for business purposes.
CLO2: connect ethics with business ethics to solve ethical problems arising from the business arena.
CLO3: comply with decisions based on business ethical issues to solve problems of the changing world.
CLO4: control the loopholes of any activities related to business ethics so that there will be no chance of being duped and false presentation.

References:

Learning Materials:
Text Books:

1. Moral Issues in Business by Vincent Barry
2. The Ethics of Management by La Rue Tone Hosmer
3. Business Ethics: Ethical Decision Making & Cases, 10th Edition by O. C. Ferrell & John Fraedrich & Linda Ferrell
4. Managing Business Ethics: Straight Talk about How to Do It Right, Fifth Edition by Linda K. Trevino
Other Learning Materials: Journals, Web Materials, YouTube Videos, etc.

Course Code: BBA 2211- 0414
Course Title: Business Communication
Course Type: Theory
Prerequisite: Arts of Presentation
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 2
Semester/Term: 2

The rationale of the Course:

This course is designed to give students a comprehensive view of communication, its scope, and importance in business, and the role of communication in establishing a favorable outside-the-firm environment, as well as an effective internal communications program. The various types of business communication media are covered. This course also develops an awareness of the importance of succinct written expression in modern business communication. Many of the assignments are to be keyboarded.

Course Contents:

1. Effective Business Communication: Importance, Communication in Context, Responsibilities as Communicator, etc.
2. Delivering your Message: Language, Principles, Obstacles, Strategies, etc.
3. Understanding your Audience: Self-understanding, Perceptions, Assessment, Feedback, etc.
4. External Communication: Email, brochures, newsletters, posters, advertisements, and other forms of multimedia marketing designed to attract customers, partners, and suppliers to conduct profitable business transactions.
5. Internal Communication: Definition, challenges, concepts, importance, types, etc.
6. Effective Business Writing: Oral versus Written, good writing, Styles, Principles, Overcoming barriers, etc.
7. Writing Preparation: Think then Write, Planning, Ethics, Plagiarism, etc.
8. Developing Business Presentation: Choosing a topic, finding resources, myths, realities, etc.
9. Presentation to Persuade: Principles, Functions, Samples, Arts, etc.
10. Is Silence Killing Your Company? Theory, concepts, benefits, etc.

Course Learning Outcomes:

At the end of the course, the student will be able to –
CLO1: identify the use of basic and advanced proper writing techniques that today's technology demands, including anticipating audience reaction.
CLO2: sketches effective informal and formal reports, proofread, and edited copies of business correspondence.
CLO3: illustrate successfully and participates in meetings and conduct proper techniques in telephone usage as well as use e-mail effectively and efficiently.
CLO4: reframe the career skills that are needed to succeed, such as using ethical tools, working collaboratively, observing business etiquette, and resolving workplace conflicts.
CLO5: develop interpersonal skills that contribute to effective and satisfying personal, social and professional relationships, and utilize electronic presentation software.

References:

Learning Materials
Textbooks:

1. Business Communication for Success by Scott McLean
2. Business Communication Essentials by Courtland L Bovee, Jean A. Scribner, and John Thill
Other Learning Materials: Journals, Web Materials, YouTube Videos, etc.

Course Code: BBA 3101 - 0412
Course Title: Law and Practice of Taxation
Course Type: Theory
Prerequisite: N/A
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 3
Semester/Term: 1

The rationale of the Course:

This course is basically included in the program so that the students are skilled at determining exact tax liability using the existing tax laws of Bangladesh because if the students are not skilled at taxation they will not be able to ascertain their exact tax liability and will not take decisions independently regarding personal and organizational perspective.

Course Contents:

1. Introduction to Taxation: Definition, Characteristics, and Objectives of Tax, Canons of Taxation, Classification of Tax, Kinds of Taxes in 1 Bangladesh, Role of Tax in the Economic development of a Country.
2. Income Tax: Definition, Characteristics, and Classifications of Income, Definition, and Characteristics of Income Tax, Arguments for and against Income Tax, Adverse Impact of Income Tax, Tax Holiday Scheme, Distinction among Non-Assessable, Taxable, and Tax-Free Income.
3. Income Tax Assessee: Definition, Classification, Residential Status- Meaning and Implications, Definition of Income Year and Assessment Year, Its Importance, Procedure and Determining Tax Rate.
4. Income Tax Authorities in Bangladesh: Types of Income Tax Authorities, Appointment of Income Tax Authorities, Power and Functions of Administrative and Judicial Authorities.
5. Computation of Income: From Salary, Securities, House Property, Agriculture, Business and Profession, Capital Gain, and Other Sources.
6. Income Tax Assessment: Assessment Procedure, Provisions of Tax Return, Types of Assessment, Rules for Payment and Collection of Taxes, Tax Deducted at Sources, Advance Payment of Tax.

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:
CLO1: explain the laws and practices of taxation in Bangladesh
CLO2: measure tax for the personal assessee
CLO3: assess tax for the corporation
CLO4: investigate the loopholes of the information communicated through taxation calculations so that there will be no chance of being duped and false presentation

References:

Learning Materials:
Text Books:

1. Income Tax by Prof. Dr. Monjur Morshed Mahmud
2. Bangladesh Income Tax -Theory and Practice by Nikhil Chandra Shil, Mohammad Zakaria Masud, Mohammad Faridul Alam
Other Learning Materials: Income Tax Ordinance 1984, Journals, Web Materials, YouTube Videos, etc.

Course Code: BBA 3102 - 0413
Course Title: Fundamentals of Human Resource Management
Course Type: Theory
Prerequisite: Principles of Management
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 3
Semester/Term: 1

The rationale of the Course:

This course provides the knowledge of introductory concepts of managing human resources in an organization successfully and often involves focusing on skills development in the human side of the organization.

Course Contents:

1. Introduction to Human Resource Management: Define HRM, explain HRM functions, and discuss HRM strategies.
2. Acquisition of talents: Discuss recruitment types and processes from the talent pool, and explain the selection, placement, orientation, and socialization of employees.
3. Training and development: Illustrate the types of learning, training, and development processes, and describe the evaluation of employee learning, training, and development.
4. Employee performance management: Describe the performance management process in an organization, identify performance management errors and find out solutions.
5. Compensation and benefits management: Describe the process of developing a competitive pay plan, Explain the ways of aligning compensation and benefits with performance.

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:
CLO1: express the human resource management concept, trends, components, and their relations with the management process
CLO2: appraise how organizations recruit and select employees out of the talent pools.
CLO3: design different modes of employee learning, training, and development practices.
CLO4: depict how managers conduct performance management of their work teams.

References:

Learning Materials:
Text Books:

1. Human Resource Management by Gary Dessler
2. Fundamentals of Human Resource Management by David A. DeCenzo, Stephen P. Robbins, Susan L. Verhulst.
3. Human Resource Management by Robert L. Mathis, John H. Jackson, Sean R. Valentine, Patricia Meglich.
Other Learning Materials: Journals, Web Materials, YouTube Videos, etc.

Course Code: BBA 3103 - 0611
Course Title: Fundamentals of MIS
Course Type: Theory
Prerequisite: N/A
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 3
Semester/Term: 1

The rationale of the course:

This course gives students the broad knowledge and technical skills they'll need to engage in and support the growing importance of information technology in business decision-making. Graduates will be able to envision, create, and execute applied information systems and understand current concerns in the field of information system management.

Course Contents:

1. Introduction to Computer Hardware and Software: An overview of the computer system. Introduction to hardware, General application, and business application. Computer hardware and software interaction, Operating system.
2. Foundations of Information Systems for Business: Information systems for business, IS process and framework, Data vs information, Importance of IS for modern business.
3. Data Management Systems and Business Intelligence: Data processing, organizing, storing, accessing and delivering, Conversion of data to information, Flow of information, Storing and accessing data, Web-Based E-business Systems, Business Intelligence, and data management.
4. Electronic Business System: E-business Systems and their application architecture, basics, and use of the applications i.e., CRM, SCM, TPS, MIS, ECS, HRM & AIS used for an E-business.
5. Security and Ethical Challenges: Role of e-business and e-commerce systems in society, ethical and societal issues in terms of employment, individuality, working conditions, privacy, health, and computer crime, Use of IT by assuming their ethical responsibilities for ergonomic design, beneficial use, and enlightened management of e-business technologies.
6. Telecommunication and Networking for Business: Internet, Intranets, and other telecommunications networks to support e-business, Interconnected enterprise and global networks, and Strategic telecommunication channels for business.

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:

CLO1: identify various types of hardware and software, and also critically think about their functions.
CLO2: determine the various types of databases and their properties.
CLO3: assess the understanding of how Business Intelligence (BI) supports managerial decision-making and problem-solving in the real world.
CLO4: notice the consequences of business difficulties with respect to various e-Business models; analyze the possible repercussions of various e-Business initiatives and ensure safeguard towards individual and societal issues.

References:

Learning Materials:
Text Books:

1. Management Information System by Kenneth C. Laudon, Jane P. Laudon
2. Fundamentals of Information System by Ralph Stair, George Reynolds
Other Learning Materials: Journals, Web Materials, YouTube Videos, etc.

Course Code: BBA 3104 - 0421
Course Title: Labor Law
Course Type: Theory
Prerequisite: N/A
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 3
Semester/Term: 1

The rationale of the Course:

Labor Law aims to counteract the inequality of power between employers and employees. This course is aimed at ensuring that students are well-equipped with a thorough knowledge of the principles of Labor Law as well as an ability to apply the law in practice. Topics that will be covered in this course include; the basics of labor law, contract, termination of contract, agencies, and sale of good acts. a prologue to the concept of the Law of partnership, Dissolution of Firm, Negotiable instruments, Basics of Industrial Law, Carrying Through Road, Carrying Through Sea, Insolvency, Bangladesh Labor Law, etc.

Course Contents:

1. Labor Law: Definition, Conditions of service and employment: Condition of employment, Classification of workers and period of probation, Latter of Appointment and Identity Card, Service book, Procedure for leave, Payment of wages for unveiled leave.
2. Introduction to Bangladesh Labor Law: Bangladesh Labor Act 2006, Bangladesh Labor Act Amendment 2013, Bangladesh Labor Rules 2015.
3. Worker, Working hour and its management: Clarification regarding the definition of worker, Classification of Workers and employers, Apprenticeship and its management, Use of internal Service Rules: when and how, Third Party worker/ Outsourcing of worker: Opportunity, Benefits, Procedure, Obligations, Limitations and challenges, Outsourced Vs Permanent worker: Threats of mixing, Procedure for License of Contracting agencies, Appointment of Juvenile worker.
4. Laws of Wages: Daily working hours, Interval for rest or meal, Weekly hours, Weekly holiday, Compensatory weekly holiday, Spread over, Night shift, Restriction on cumulative hours of work on a vehicle, Extra –allowance for work overtime, Casual leave, Sick leave, Annual leave with wages, Festival holiday.
5. Leave, Maternity Leave, and Maternity Benefit Management: Different Types of Leave, its management, and calculation of payment, Behavior with Pregnant Workers, Rights of Pregnant workers, Managing Maternity Leave, Calculation and disbursement procedure for Maternity Benefit.
6. Separation and Disciplinary Procedure: Misconduct, Punishment, and Disciplinary Proceedings, Formation of the inquiry committee, Procedure of inquiry, Drafting different letters related to the disciplinary procedure [like show cause letter, inquiry circular, proceedings, etc., Different mode of separation: concepts, Application, challenges, the scope of errors and calculation of benefits in a different type of separation.
7. Provision for safety and compensation: Introduction, Injuries, property loss or damage, medical expenses, injuries resulting in death, Injuries resulting in an incapacity for work, injuries resulting in impairment, Household and attendant care services.
8. Laws Governing Labor Relations: Collective bargaining, Trade union, Arbitration and conciliation, Labor contract, lay off, Lockout, Strike and their legality, Labor court, and tribunals, The influence of I.L.O. on labor relations and welfare of laborers.

Course Learning Outcomes (CLOs):

After completing this course, students would be able to
CLO1: enumerate Bangladesh Labor Act; Labor law 2006 and Labor (Amendment) Act,2013, and all rules, and regulations of the latest gazette of Bangladesh Labor Rules 2015.
CLO2: demonstrate the basic concepts of labor law such as; classification of workers, Conditions of employment, Misconduct, punishment, and disciplinary procedure, Health, safety and welfare, Working hours and OT calculation, Different types of Leave, Maternity leave, and calculation of benefit, Wage: Payments and deductions and Trade Union and Collective Bargaining Agent.
CLO3: hypothesize the relationship between Employers and employees as well as the influence of the International Labor Organization (ILO).
CLO4: comply law in terms of industrial dispute settlement.

References:

Learning Materials:
Text Books:

1. Chowdhury C.C.: A Guide to Company Law
2. A.A. Khan: Labor and Industrial Law
3. Government of Bangladesh: Labour Law 2006, Labour Law (Amendment) 2013, and Bangladesh Labor Rules 2015.
Other Learning Materials: Journals, Website Materials, YouTube Vides, etc.

Course Code: BBA 3105 - 0411
Course Title: Managerial Accounting
Prerequisite: Principles of Accounting
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 3
Semester/Term: 1

Rationale of the Course:

This course introduces the student to the business concepts and methods used to report managerial performance information to internal users and managers to assist in making sound business decisions in managing the firm. This course will help the student to understand the fundamental concepts of managerial accounting.

Course Contents:

1. Managerial Accounting: Describe, identify, and explain why managerial accounting is important to the future careers of all business students. Students will understand the answers to three questions: what is managerial accounting? Why does managerial accounting matter to your career? What skills do managers need to succeed? They will also learn the importance of ethics in business and corporate social responsibility.
2. Managerial Accounting and Cost Concepts: Explain how managers need to rely on different cost classifications for different purposes. The four main purposes emphasized include preparing external financial reports, predicting cost behavior, assigning costs to cost objects, and decision making.
3. Cost-Volume-Profit Relationships: Explain how changes in activity affect contribution margin and net operating income, prepare and interpret a cost-volume-profit (CVP) graph and a profit graph, use the contribution margin ratio (CM ratio) to compute changes in contribution margin and net operating income resulting from changes in sales volume, show the effects on net operating income of changes in variable costs, fixed costs, selling price, and volume.
4. Capital Budgeting Decisions: Define, explain, and identify how managers plan significant cash outlays on projects that have long-term implications and the importance of several tools that can be used by managers to help make these types of investment decisions.

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:
CLO1: explain the nature of management accounting and its role in an organization
CLO2: classify cost terms, concepts, and classifications, and their application in various organizations.
CLO3: assess cost-volume-profit analysis and utilize relevant Management Accounting System (MAS) information for decision making
CLO4: construct the purposes of budgeting for preparing budgets and apply budgeting concepts in profit planning and control, and in managerial decision making
CLO5: apply the concept of relevant costing in managerial decision

References:

Learning Materials:
Text Books:

1. Managerial Accounting: Tools for Business Decision Making, Donald Kieso, Jerry J. Weygandt, and Paul D. Kimmel
2. C. T. Horngren, G. Sundem and W. O. Stratton. Introduction to Management Accounting (Prentice Hall).
Other Learning Materials: Journals, Web Materials, YouTube Vides etc.

Course Code: BBA-3106-0413
Course Title: Project Management
Course Type: Theory
Prerequisite: N/A
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 3
Semester/Term: 1

Rationale of the Course:

This Project Management course provides an introduction to the principles and practices of Project Management. The course is designed to equip participants with the required tools to manage projects allowing their organizations to make the quantum leap. In this course students gain a thorough grounding in project management principles and techniques, including project life cycle, chartering, stakeholder management, work/task breakdown, network diagram and critical path, contingency planning, resource allocation, and project monitoring, and reporting.

Course Contents:

1. Introduction to project management: why project management is becoming such a powerful and popular practice in business; basic properties of projects including their definition; why effective project management is such a challenge; difference between project management practices and more traditional process-oriented business functions; project life cycle, its stages, and the activities that typically occur at each stage in the project; the concept of project ‘success’; the purpose of project maturity models
2. The organizational context of project management: effective project management in achieving strategic objectives, components of the corporate strategy model, importance of identifying critical project stakeholders and managing them within the context of project management, how companies can change their structure into a “heavyweight project organization” structure to facilitate effective project management practices, characteristics of different forms of PMO (project management office), key concepts of corporate culture and how cultures are formed
3. Project selection & portfolio management: screening model of project selection, different scoring models of project, the efficient frontier model, financial analysis to evaluate the potential for new projects, challenges in maintaining an optimal project portfolio
4. Leadership & the project manager: role of a project manager and the characteristics of a leader, concept of emotional intelligence and how it relates to project manager leadership, traits strongly linked to effective project leadership
5. Scope management: importance of scope management for project success, significance of developing a scope statement, work breakdown structure of a project, RAM for a project, roles of changes and configuration management in assessing project scope.
6. Project team building, conflict & negotiation: steps of project team building, characteristics of effective project teams and why teams fail, stages in the development of groups, how to cross-functional cooperation teams, nature of conflict and response method evaluation, importance of negotiation skills in project management
7. Risk management: definition of project risk, key stages in project risk management and steps necessary to manage risk, cause of risk and approaches to risk identification, risk mitigation strategies, project risk analysis and management process
8. Cost estimation & budgeting: Understand the various types of common project costs, recognize the difference between various forms of project costs, apply common forms of cost estimation for project work, including ballpark estimates and definitive estimates, understand the advantages of parametric cost estimation and the application of learning curve models in cost estimation, Discern the various reasons why project cost estimation is often done poorly, apply both top-down and bottom-up budgeting procedures for cost management, understand the uses of activity-based budgeting and time-phased budgets for cost estimation and control, recognize the appropriateness of applying contingency funds for cost estimation.
9. Project scheduling-Network, duration estimation & critical path: key scheduling terminology, creating activity networks, AON technique, activity duration estimation, critical path for project schedule network, activity float, PERT estimates, critical path reduction process
10. Project scheduling-Lagging, crashing, and activity networks: lag relationship to project activities, Gantt charts, alternative means to accelerate projects, trade-off required to decide crash project activities, AOA technique, difference between AOA and AON and what are their merits and demerits
11. Resource management: resource constraints, resource loading technique, resource levelling procedure, resource charts, resource in multi-projects environment.
12. Project evaluation & control: nature of control cycle and the key steps in general project control model, monitoring project performance, earned value management, human factors in evaluation & control.
13. Project closeout & termination: types of project termination, natural termination, early termination for projects, preparing the final report.

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:

CLO1: recognize the purpose and benefits of project management, regardless of the size of the project through effective stakeholder analysis for better understanding and planning.
CLO2: identify and explain the fundamental components of the project management process and define the ‘scope’ of a project.
CLO3: build a budget and timeline for a project and apply risk and resource management to reduce surprises when working on a project in real-life situation.
CLO4: create a high-level project plan, including how to monitor & control them and how to terminate it in an efficient manner
CLO5: comply on how project management is “leader-intensive” profession, and how effective & successful project management is done through good leadership, team building, negotiation and development of proper & relevant corporate culture

References:

Learning Materials:
Text Books:

1. Project Management: Achieving Competitive Advantage by Jeffrey K. Pinto, Pearson 2019-2020
2. A Guide to the Project Management Body of Knowledge (PMBOK® Guide) by , Project Management Institute, Inc.
3. Project Management: A managerial approach 9th edition by Meredith, Mantel, Shafer, Wiley.
Other Learning Materials: Journals, Web Materials, YouTube Videos etc.

Course Code: BBA 3107 - 0414
Course Title: Supply Chain Management
Course Type: Theory
Prerequisite: Marketing Management
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 3
Semester/Term: 1

Rationale of the Course:

Supply Chain concerned with the efficient flow of materials, products, and information within and among organizations. Supply chain management involves the integration of business processes across organizations, from material sources and suppliers through manufacturing and processing to the final customer. The course builds an understanding of how logistics and transportation are managed by connecting students to business logistics in the field through interactions with executives in the classroom. Students will be skilled in identifying the critical service and cost factors when making business logistics decisions, and students will be equipped with the skills to make the effective logistics decisions.

Course Contents:

1. Introduction to Logistics Management - Definition of Logistics, Scope of logistics, Logistics –a system concept, Objectives of Logistics management. Understanding the Supply Chain- Supply Chain-definition, Elements of supply chain, Objective of supply Chain, Importance of Supply chain decisions, Functions of Supply Chain, Process views of supply chain.
2. Supply chain drivers- Functional drivers of supply chain performance a) Facilities Location (Factors affecting facility location decision, Metrics for facility location decision) b) Inventory Management (Objective of Inventory Management, Types of Inventory, Inventory Associated Costs) c) Transportation (Introduction to Modes of Transportation, Importance of various modes and their comparison/application, Trends and Growth in Development of Transport, Transporting Energy Commodities); Cross-functional drivers a) Sourcing (The role of sourcing in supply chain, Total Cost of Ownership, Supplier Selection) b) Pricing ( Role of pricing and revenue, Pricing and revenue management for Bulk, Perishable and agriculture produce, Pricing Strategies practiced by Retail) c) Information.
3. Demand Forecasting- Definition, Quantitative Methods, Regression Analysis, Exponential Smoothening, Introduction to Time series Analysis, Qualitative Methods, Delphi Technique, Expert Opinion, Role of IT in forecasting
4. Lecture hours Inventory management- Definition of Inventory, Inventory types & functions; EOQ Model and Buffer Stock, Assumptions, Instantaneous Replenishment case, Demand and production rate are different, When backorders are allowed, Buffer Stock and ROL. Inventory Control- ABC Analysis, VED Analysis
5. Warehouse Management- Warehouses- types and functions, Warehousing-site selection, layout, decision, Warehousing-costing, strategies, Performance parameters, Cold chain infrastructure, Role of CWC and FCI.
6. Transportation modes- Rail, road, Waterways & airways, Evolution of Transportation system, Transportation infrastructure, Role of TMS, Transportation Decisions. Introduction to 3PL & 4PL- Role of 3 PL companies, Importance of 4 PL companies. Unit VII: 6 lecture hours IT in supply chain (Information)- Role of IT in a supply chain, The supply chain IT framework, Application of Bar coding, Significance of SAP/RFID, The future of IT in the supply chain, Supply chain IT in practice, TMS (Transport Management System), WMS (Warehouse Management System), Bullwhip effect, Security issues in IT.
7. Green Supply Chain & Sustainable performance measurement- Green Supply chain, Reverse logistics, KPIs for manufacturing, warehousing and Distribution; SCOR Model.

Course Learning Outcomes (CLO)s:

Upon successful completion of the requirements for this course, students will be able to:

CLO1: state the concepts and role of Logistics and supply chain management in business
CLO2: predict how supply chain drivers play an important role in redefining value chain excellence of firms
CLO3: estimate analytical and critical understanding & skills for planning, designing and operations of supply chain
CLO4: consider various supply chain strategies to develop Ethical, environment friendly and sustainable business practices.

References:'

Learning Materials:
Text Books:

1. Supply Chain Management: Text and cases by Shah, J. (2009) Pearson, New Delhi
2. Logistics Management- The Supply Chain Imperative by Sople V. Vinod
Other Learning Materials: Journals, Web Materials, YouTube Videos etc.

Course Code: BBA 3201 - 0413
Course Title: Strategic Management
Course Type: Theory
Prerequisite: Principles of Management
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 3
Semester/Term: 2

Rationale of the Course:

This course provides the conceptual knowledge of analyzing, crafting and executing strategy to direct organizations efficiently and effectively to make the organization sustainable and competitive.

Course Contents:

1. Concept of Strategic Management: Definition of strategic management, core competency, competitive advantage, traditional strategy types, contemporary strategy types, strategy equation.
2. Crafting strategy: explain strategy crafting processes, basic competitive corporate strategies competing in local and international markets, Discuss strategic moves, timing and scope of business operations.
3. Company’s resources and competitiveness: Identify company resources and capabilities, assess the parameter competitiveness of the business organization
4. Strategic perspectives in organizational ethics and corporate sustainability: Identify how ethical standards and norms of the larger society and culture influence strategic decisions, describe how companies balance corporate sustainability duties with stakeholders.
5. Building capabilities in internal organizational control: Describe strategic leadership approaches in successful strategy execution, Explain structural framework in strategy execution.

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to :

CLO1: explain the core concepts and analytical tools of strategic management in evaluating company’s competitive environment.
CLO2: describe the process of crafting strategies to strengthen competitive position in local and international markets.
CLO3: consider the organizational strategic alignment with ethics and corporate sustainability.
CLO4: exemplify the process of enhancing the capacity of internal organizational operations to promote effective strategy execution.
CLO5: coordinate strategy execution process of a hypothetical organization and write a report.

References:

Learning Materials:
Text Books:

1. Crafting and executing strategy by Arthur A. Thompson, Margaret A. Peteraf, John E. Gamble and A.J. Strictland
2. Strategic Management by Fred R David, Forest R David.
3. Strategic management and business policy: globalization, innovation, and sustainability, by Thomas L. Wheelen.
Other Learning Materials: Journals, Web Materials, YouTube Videos etc.

Course Code: BBA 3202 - 0411
Course Title: Auditing
Course Type: Theory
Prerequisite: N/A
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 3
Semester/Term: 2

Course Rationale:

The course is designed to provide in-depth study of auditing principles, concepts, and practices as it applies mainly to business and investors. Further, it will provide the student with a working knowledge of auditing procedures and techniques, standards, ethics and legal environment, statistical audit tools as well as audit reports

Course Contents:

1. Reasons for auditing: The concept of accountability, Economic demand for auditing, Auditing as a monitoring device, The historical development of auditing practices.
2. Principles and postulates of auditing: Conditions for auditing to be possible, The concept of independence.
3. The duties of auditors: The changing responsibilities of auditors for fraud detection and financial statement attestation, The extent of auditors’ duties to primary clients and third parties, The ‘expectations gap’ between what users of financial statements believe the audit provides and what the audit is capable of offering, Auditor liability and the case for and against limiting liability, Different levels of assurance that may be expressed in different assurance engagements.
4. Audit planning: Initial assessment of the client, The engagement letter, Risk-based approaches, Identification of key areas of audits and assurance services, Analytical procedures.

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:
CLO1: explain awareness, knowledge and appreciation in application of auditing principles and practices in global business operations.
CLO2: demonstrate knowledge of different functions of business and appreciation of integrated functional business areas; and make use of adaptive and innovative skills in solving business problems.
CLO3: recommend practical working experience attained through participation in team work and contribution to community and societal causes; and the ability to collect and analyze data to provide business solutions.
CLO4: depict the ability to undertake research on significant auditing issues and to keep up-to-date with developments in auditing theory and practice
CLO5: master of knowledge, skills and values relevant to a career in the selected disciplines; and effective, efficient and ethical leadership.

References:

Learning Materials:
Text Books:

1. Gray, I. and S. Manson. The Audit Process. Thomson. Porter, B., J. Simon and D. Hatherly Principles of external auditing. Chichester: John Wiley & Sons.
2. A. Arens and J. K. Loebbecke. Auditing: An Integrated Approach (Prentice Hall)
Other Learning Materials: Journals, Web Materials, YouTube Videos etc.

Course Code: BBA 3203 - 0413
Course Title: Business Research Methods
Course Type: Theory
Prerequisite: N/A
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 3
Semester/Term: 2

Rationale of the Course:
Building on principles of research design, this course aims to extend and deepen the understanding of different research approaches and methodologies in order to prepare students for their own research projects in their business discipline. This course will assist students in identifying, discussing, and formulating a research problem, in selecting and applying appropriate research approaches and methods of inquiry (both quantitative or qualitative), and in presenting their results. Successful completion of this course should be sufficient for students to undertake a research project.

Course Contents:

1. Introduction to business research methods: Discussion on research questions to work on, refining questions, and examining possible research methods.
2. Planning and Preparation: Planning and preparing for your research, measurement (quantitative and qualitative) and scales, reliability and validity, sampling. Ethical considerations.
3. Design of a survey instrument: Design questions for constructs.
4. Quantitative data analysis: Answering research questions using descriptive statistics, correlation, and regression. Hands on SPSS. Path modeling using PLS. Hands on pls graph
5. Designing a case study – protocols and interview guides: Develop interview guidelines for a question. Hands on with NiVivo. 3 selected research designs will be presented. Repertory Grid Techniques. Hands on RepGrid interviewing.
6. Qualitative data analysis: Open, axial, and selective coding.
7. Manipulation: Design and conduct of experiments. Designing an experiment, protocols, variables. Action research and design science. 8. Examining published papers using these methodologies.
8. Mixed Methods: Examining examples of mixed designs.
9. Reporting research: Individual presentations of research design and instrument. Continue presentations.

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:
CLO1: interpret different research approaches and methodologies.
CLO2: define the formulation of a particular problem (research question), scientific strategies and methodological choices and analyze an empirical and theoretical material.
CLO3: illustrate the different characteristics of qualitative and quantitative methods and evaluate the suitability of different methods to solve different types of research questions.
CLO4: construct an appropriate research design, including argumentation for data collection and analysis methods/techniques.
CLO5: design a scientific study, analyze data, and discuss its results within a given timeframe.

References:

Learning Materials
Textbooks:

1. Research design: Qualitative, quantitative and mixed methods approach by Creswell, J. W.
2. Business Research; A Practical Guide for Undergraduate And Postgraduate Students by J. Collins
3. Doing a literature review: Releasing the social science research imagination by Hart, C.
Other Learning Materials: Journals, Web Materials, You Tube Videos etc.

Course Code: ECO 3204-0311
Course Title: Development Economics
Course Type: Theory
Prerequisite: Macroeconomics
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 3
Semester/Term: 2

Rationale of the Course:

The course deals with the principal issues of economic development, with the objective of preparing students for advanced study and policy-oriented research in this subject area. Emphasis will be on economy-wide aspects of economic development, with special references to international dimensions of national development policy making. The basic approach is to present the relevant theory, examine the empirical validity of alternative models and draw out their policy implications. Major policy issues are discussed with illustrations from actual experiences in selected developing countries.

Course Contents:

1. Introduction to Economic Development- A Global perspective: The nature of development economics, Why study development economics, Important role of values in development studies, Economics in social system, What do we mean by development, The future of millennium development goals (MDG).
2. Comparative Economic Development: Definition of developing world, Basic indicators of development, Holistic measures of living levels and capabilities, Characteristics of the developing world, Difference between low-income countries and developed countries in their earlier stage, Living standards of developing and developed nations, Long-run causes of comparative development.
3. Classic Theories of Economic Growth & Development: Growth theories-Linear stage theories, structural change, international dependence, neoclassical growth, endogenous growth, contemporary growth models.
4. Domestic Problems & Policies: Poverty, inequality & development; Population growth & economic development, Urbanization & rural migration, Education & health in economic development of human capital, agricultural transformation & rural development, development policy making and the roles of market, state & civil society.
5. International & Macro Problems & Policies: International trade theory & development strategy; Balance of payment, debt, financial crisis and stabilization policies; Controversies & opportunities in foreign finance, investment, aid and conflict; Finance & fiscal policy for development.

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:
CLO1: explain key development economic growth theories, international trade development theories, and related economic development theories.
CLO2: describe the features of less developed economies and the macroeconomic and microeconomic development challenges they face.
CLO3: distinguish policy options available to government and international organization to address economic development challenges
CLO4: develop skills in persuasive oral and written argument; demonstrated ability to support analysis through presentation, tutorial activities, and assignments.

References:

Learning Materials
Text Books:

1. Economic Development by Micheal P. Todaro, Stephen C. Smith (12th Edition)
2. Development Economics by S. Chand
3. Bangladesh’s Journey to Economic Development: Dreaming a Developed Bangladesh by Md. Joynal Abdin
Other Learning Materials: Journals, Web Materials, YouTube Videos etc.

Course Code: BBA 3205-0412
Course Title: Insurance and Risk management
Course Type: Theory
Prerequisite: N/A
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 3
Semester/Term: 2

Rationale of the Course:

Insurance & risk management course is included in the syllabus so that the students can be skilled at taking and managing risk with proper techniques of insurance because if the students are not capable of taking and managing risk, they will not be able to keep pace with the modern world.

Course Contents:

1. Introduction: Meaning, Nature, Functions, Role, Origin and History of Insurance, Types of Insurance Organizations, Insurance Contract, Reinsurance.
2. Risk: Definition, Classification, Risk Measurement, Methods, Sources of Risk Information, Factors Affecting Risk.
3. Life Insurance: Meaning, Nature of Life Insurance Contract, Classification of Life Policies, Meaning of Annuities, Mortality Table, Construction of Mortality Table, Calculation of Premium, Surrender Value, Bases of Calculating Surrender Value, Forms of Payment of Surrender Value, Claims and Settlement Procedure.
4. Marine Insurance: Meaning, Classification, Elements of Marine Insurance Contract, Policies of Marine Insurance, Causes of Marine Losses, Types of Marine Losses, Claims- Documents Required and Settlement Procedure.
5. Fire Insurance: Meaning, Causes of Fire, Prevention of Fire Losses, Elements of Fire Insurance Contract, Policies of Fire Insurance, Policy Condition of Fire Insurance, Determination of Premium, Fire Claims and Settlement Procedure.
6. Other Insurance: Group Insurance, Crop Insurance, Credit Insurance, Automobile Insurance, Rural Insurance, Accident Insurance, Islamic Insurance.

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:

CLO1: understand the prime concept of risk and insurance.
CLO2: connect risk with insurance to minimize risk
CLO3: demonstrate valid insurance contract to remove risk in personal and business life

References:

Learning Materials:
Text Books:

1. Insurance by M.N Mishra Insurance Act-1983,
2. Principles of Risk Management and Insurance by George E. Rejda
3. Fundamentals of Risk and Insurance, 10th Edition by Emmett J. Vaughan
Other Learning Materials: Laws Relevant to Insurance Rules and Regulations Issued, Journals, Web Materials, YouTube Videos etc.

Course Code: ENV 3206-0521
Course Title: Introduction to Sustainable Development
Course Type: Theory
Prerequisite: Business Ethics
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 3
Semester/Term: 2

Rationale of the Course:

This course provides the basic insights of sustainable development concepts related to environment, economics, and societal aspects. The business graduates will get a guideline on how sustainability concepts are inseparably related with business functions and how it influences the decision-making process in business to ensure the better future world.

Course Contents:

1. Concept of Sustainable Development: Define sustainable development, history of sustainable development, principles of sustainable development, sustainable development goals, triple bottom line concept in business, role of entrepreneurs in sustainable development.
2. Sustainability concept in Accounting and Finance: Define sustainable accounting, define sustainable finance, theories of sustainable accounting and finance, concept of climate finance.
3. Sustainability concept in Human Resource Management: Define sustainable human resource management, aligning sustainability in HRM functions, e.g., acquisition, development, motivation, maintenance.
4. Sustainability Concept in Marketing: Define sustainable marketing, aligning sustainability in marketing functions, e.g., products, price, promotions, and places, sustainable consumption.
5. Sustainability Concept in Business Operations: Define sustainable business operations in industrial productions and operations, circular economy, developing business solutions in the light of sustainable development.

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to :

CLO1: outline the basic knowledge of sustainable development in business.
CLO2: infer the sustainability concepts in finance and accounting perspectives.
CLO3: illustrate how human resource functions are aligned with sustainable development.
CLO4: measure marketing concepts in the light of sustainable development.
CLO5: comply the sustainable business operations in the better future world.

References:

Learning Materials:
Text Books:

1. Sustainable Business Development: Inventing the Future Through Strategy, Innovation, and Leadership by David L. Rainey.
2. The Sustainable Business by Jonathan T. Skott
3. The Ecology of Commerce by Paul Hawken
Other Learning Materials: Journals, Web Materials, YouTube Videos etc.

Course Code: BBA 3207 - 0413
Course Title: E-Business
Course Type: Theory
Prerequisite: Introduction to Business
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 3
Semester/Term: 1

Rationale of the Course:

This course is designed to highlight the key issues that affect businesses who have adopted the internet as a means of trading or improving internal processes through the implications of E-Business for a range of issues affecting an organization, including the adoption of technology, choice of business models, economics, marketing, legal and security issues, management and the strategies for gaining a competitive advantage.

Course Contents:

1. Introduction to E-Commerce and E-Business: Meaning & Concept, e-commerce vs. traditional commerce, media convergence business applications & need for e-commerce, basics of e-commerce, network and electronic transactions today.
2. The Internet environment for E- Business: B2B, B2C transactions, providers and vendors, assuring sustainability through e-business in economic, social, and environmental perspectives.
3. The Internet & Extranet for E- Business: Identification & tracking tools for e-commerce, overview of internet, bandwidth & technology issues.
4. Legal issues in E- Business: Paper document vs. electronic document, technology for authenticating electronic document, laws for e-commerce, edi interchange agreement, legal issues for internet commerce, cyber security, cybercrimes.
5. E-business markets and models: E-business environment, e-marketplaces, e-business markets, e-business models, types of e-business models, a framework for analyzing e-business models.
6. Security Framework: Security Concerns, Security Solutions – Symmetric & Asymmetric Cryptosystems, Digital, Signatures, PKCS, Protocol for Secure messaging, key management, X.509 Certificates, SET protocols, E-Cash over the Internet.

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:
CLO1: explain the core concepts of e-business in different business environment.
CLO2: describe the e-business processes in successful business operations.
CLO3: exemplify the e-business models in the organizational operations to promote effective business strategy execution in line with industrial revolutions.
CLO4: comply the security frameworks in successful e-business operations.

References:

Learning Materials:
Text Books:

1. Essentials of e- Commerce Technology by V. Rajaraman
2. Introduction to e-Business: Management and Strategy by Colin Combe.
Other Learning Materials: Journals, Web Materials, YouTube Videos etc.

40. Course Code: FIN 4101-0412
Course Title: Corporate Finance
Course Type: Theory
Prerequisite: Financial Management
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 4
Semester/Term: 1

Rationale of the Course:

This course is designed to develop the analytical skills for making corporate investment with regards to financial decisions and risk analysis.

Course Contents:

1. Introduction: Basic concepts, goals of the corporate firm, Agency problem, overviews of financial markets.
2. Dividend Policy: Basic concepts, Factors influencing the Dividend policy, Types of Dividend Policy, Cash Dividend and Stock Dividends, Gordon and Walter model, MM hypothesis.
3. Leverage: Basic concepts, Types of leverage, Distinction and impact of different leverages, Break Even Analysis.
4. Capital structure: Basic concepts, Factors influencing Capital Structure, Optimal capital structure, Different capital structural theories- Trade-Off Theory, Signaling Theory, pecking order theory, Modigliani and Miller theory with tax and without taxes.
5. Mergers, LBOs, Divestitures, and Business Failure: Merger Fundamentals, Different types of merger, LBOs and Divestitures, Analyzing and Negotiating Mergers, Business Failure Fundamentals, Reorganization and Liquidation in Bankruptcy.
6. Financial Distress ‑ Financial distress, Bankruptcy, liquidation and reorganization, private workout or bankruptcy, pre-packaged bankruptcy.

Course Learning Outcomes (CLOs):

After successful completion of this course, the students will be able to:
CLO1: recognize the concepts of corporate finance in corporate financial decision making.
CLO2: choose models to reveal the fundamental factors affecting corporate financial and investment decisions; to evaluate the efficiency of investment projects of different types.
CLO3: apply knowledge on stability and determinants of dividends and take effective dividend decision to enhance investors’ confidence.
CLO4: integrate ethical, environmental and sustainability responsibility as a financial manager.

References:

Learning Materials:
Text Books:

1. Corporate Finance, McGraw Hill Inc, by Ross Westerfield and Jaffe.
2. Corporate Finance: theory & practice by Steve Lumby and Chris Jones.
3. Financial Management: Theory and Practice, The Dryden Press, by Brigham, Gapensky and Ehrhardt.
Other Learning Materials: Journals, Web Materials, YouTube Videos etc.

Course Code: FIN 4102-0412
Course Title: Financial Institutions and Markets
Course Type: Theory
Prerequisite: Introduction to Financial Management
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 4
Semester/Term: 1

Rationale of the Course
This course will introduce students to the financial markets and institutions. It will cover the mechanisms of different financial institutions including banks, insurance companies, and many more. Moreover, focus on the financial instruments in the market and discuss the investing opportunities.

Course Contents
1. Introduction to Financial Market & Institutions: Gives an overview of the financial markets, introduces the types of financial markets, discusses the securities traded in financial markets, and Overview of financial institutions.
2. Role of Financial Market & Institutions: Comparison of roles among financial institutions, Global expansion by financial institutions
3. Money Market: Characteristics of money market, functions of the Money Market, understanding the benefits of efficient money market, instruments of money market
4. Capital Market: Explains the functions of the capital market, key instruments of capital markets, differences between forward and future contracts, advantages and disadvantages of listing on the stock exchange to the corporation and its shareholders
5. Functions of the Central Bank: Organization of the Central Bank, Organization of the Fed, Central Bank’s control of the money supply, Global monetary policy
6. Bond Market: Brief description of the background of bonds, discussion on the different types of bonds: Treasury and federal agency bonds, Municipal bonds, Corporate bonds, discussion on the institutional use of bond markets, Globalization of bond markets
7. Dhaka Stock Exchange: Describes the objectives of DSE, services rendered by DSE, methods of listing at DSE, criteria for Share Categorization, measures of market performance
8. Interest rate determination and structure: Determination of the average rate of interest in an economy, explanation of the differences between nominal interest rate and real interest rate, pure expectations theory

Course Learning Outcomes:

Upon successful completion of the requirements for this course, students will be able to:
CLO1: describe the role of the financial markets and institutions
CLO2: evaluate the values of securities and interest rate
CLO3: apply the best investment strategy by analyzing various investment options
CLO4: analyze the specific problems or issues related to financial markets and institutions
CLO5: acknowledge the functions of the central bank and Dhaka Stock Exchange

References:

Learning Materials:
Text Books:

1. Financial Markets and Institutions (with Stock Trak Coupon) 13th Edition by Jeff Madura (McGraw Hill)
2. Financial Markets and Institutions [RENTAL EDITION] (Pearson Series in Finance) 9th Edition by Frederic S. Mishkin (Author), Stanley Eakins (Author)
3. Financial Markets and Institutions (with Stock Trak Coupon) 11th Edition by Jeff Madura
Other Learning Materials: Journals, Web Materials, YouTube Videos etc.

Course Code: FIN 4103- 0412
Course Title: Financial Analysis and Control
Course Type: Theory
Prerequisite: Principles of Finance
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 4
Semester/Term: 1

Rationale of the Course:

This course is basically included in the program so that the students are skilled at analyzing the contents of financial statements to trace the loopholes of the information communicated through these because if they are not skilled at financial statement analysis they will be faced by window dressing and false representation.

Course Contents:

1. Introduction: Sources of Financial Information, Financial Statements, Users of Financial Statements, Need for Financial Analysis, Objectives of Financial Statement Analysis, Limitations of Financial Statement Analysis.
2. Basic Analysis Procedures: Types of Analysis, Ratio Analysis: Nature, Limitations and Techniques, Fundamental and Technical Ratios, Percentage Analysis, Horizontal Analysis, Vertical Analysis, Trend Analysis, Common Size Statements.
3. Analytical Mix: Profitability Analysis, Liquidity Analysis, Efficiency Analysis, Solvency Analysis, Productivity, and Dupond Chart.
4. FACT: Financial Accounting Consulting Techniques, Prediction of Business Sickness, Various Models.
5. Analysis and Interpretation for Investors: Share Market and Share Prices, Steps in Investment Decisions, Sources of Information for Investment Decisions, Measures of Risk and Return.
6. Case Studies in Financial Management

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:
CLO1: recognize financial statement information
CLO2: use the basic analysis procedure of financial statements
CLO3: apply the analytical mix for proper analysis of financial statements

References:

Learning Materials:
Text Books:

1. Financial Statement Analysis: A New approach by B. Lev
2. Financial Statement Analysis by G. Foster
Other Learning Materials: Journals, Web Materials, YouTube Videos etc.

Course Code: FIN 4104-0412
Course Title: International Financial Management
Course Type: Theory
Prerequisite: Introduction to Financial Management
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 4
Semester/Term: 1

Rationale of the Course:

This course will introduce students to the tools and techniques of financial management as it relates to multinational corporations. Students will learn the concepts needed to understand foreign exchange risk and cash management, investments, financing, and dividend decision. The concepts are further cleared via their application in projects, assignments, problem-solving, and case studies.

Course Contents:

1. The International Financial Environment: Identify the main goal of the multinational corporation (MNC) and its conflict with that goal. Describe the key theories that justify the international business. Explain the common methods used to conduct international business.
2. International Flow of Funds: Definition of Balance of Payments (BOP), functions of BOP, Major components of BOP, causes of a current account deficit or surplus.
3. International Parity: How do you derive the demand for a currency? How is the exchange rate determined by the forces of demand and supply? How do factors other than the exchange rate influence the currency demand and supply? / Describe the factors affecting exchange rates / how does inflation shift the supply curve of a currency?
4. Management of Foreign Exchange Exposure and Risk: Explains the differences between Foreign Exchange Exposure and Foreign Exchange Risk. States the different types of foreign exchange exposure.
5. International Bond Markets: Describes the differences between foreign bonds and Eurobonds. Also, discuss why Eurobonds make up the lion’s share of the international bond market. Briefly defines each of the major types of international bond market instruments, noting their distinguishing characteristics.
6. Multinational Cash Management: Describes the key factors contributing to effective cash management within a firm and how is the cash management process more difficult in an MNC.

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:
CLO1: identify the goals of multinational corporation (MNC).
CLO2: describe the common methods used to conduct international business
CLO3: explain how the international flow of funds is influenced by economic factors and other factors
CLO4: analyze the techniques of exchange rate forecasting
CLO5: assess the major types of international bond market instruments

References

Learning Materials:
Text Books:

1. International Financial Management by Jeff Madura
2. International Financial Management by Cheol S. Eun
Other Learning Materials: Journals, Web Materials, YouTube Videos etc.

Course Code: FIN 4105-0412
Course Title: Investment Analysis and Portfolio Management
Course Type: Theory
Prerequisite: Financial Management
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 4
Semester/Term: 1

Rationale of the Course:

This course is designed to understand the theory and practice of Investment Analysis and Portfolio Management. The focus of this course is on the examination and valuation of the major investment vehicles and strategies popular today.

Course Contents:

1. Introduction: Concept of investment; The investment environment; The investment process. Fundamental Security Analysis - Economic Analysis, Industry Analysis, Company Analysis.
2. Technical Analysis: Concepts of Technical Analysis, Financial brokers, Types of orders, Efficient market model, Efficient Market Theory, Testing of market efficiency.
3. Portfolio Analysis: Portfolio Models, Portfolio Construction, Measuring Portfolio Performance.
4. Capital Asset Pricing Model (CAPM): Assumptions of Capital Asset Pricing Model, T Capital Market Line (CML), Security Market Line (SML), Capital Asset Pricing Theory, Arbitrage Pricing Theory.
5. Portfolio Evaluation: Evolution of Portfolio Management, Necessity Portfolio Management, Portfolio management Process, Markowitz Portfolio, Limitations Markowitz Model.
6. Portfolio Revision: Determining the optimal mix, Security Return and Risk under Single Index Model, Sharp’s Performance model, Jensen’s Performance, Measure of risk adjusted Portfolio performance, Appraisal Ratio

Course Learning Outcomes (CLOs):

After successful completion of this course, the students will be able to:
CLO1: explain the standard models of asset pricing and their underlying assumptions.
CLO2: apply the standard models of asset pricing to interpret and analyze real problems in investments.
CLO3: work collaboratively to complete a task.
CLO4: consider ethical considerations in investment decisions.

References:

Learning Materials:
Text Books:

1. Investments by William F. Sharpe, Gordon J. Alexander
2. Investment Analysis and Portfolio Management by Richard D. Irwin.
3. Investment and Portfolio Management by Pamela P. Peterson, Ph.D., CFA Frank J. Fabozzi, Ph.D., CFA.
Other Learning Materials: Journals, Web Materials, YouTube Videos etc.

Course Code: FIN 4106 - 0412
Course Title: Bank Fund Management
Course Type: Theory
Prerequisite: Introduction to Financial Management
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 4
Semester/Term: 1

Rationale of the Course:

The course has been designed to enable students to understand the theory and practice of Bank Fund and Risk Management.

Course Contents:

1. Asset-liability Management: Introduction - Asset management strategy Liability management strategy - Funds management strategy – Interest rates Risk: forces Determining Interest rates- The Components of Interest rates- Hedging Asset-liability Management Techniques- Financial Future contracts; Interest Option: Interest rates Swaps- Currency Swaps- Caps- floor and Collar.
2. The Investment Function in Banking: interments Available to Banks- Money market instruments -Recently Developed other investment instruments Securities Actually Held by Banks - Factors Affecting the Introduction- Investment banker's Choice Among instruments Securities - Expected Rate of Return and risks.
3. Liquidity and Reserve Management Strategies and Policies: Introduction - The demand for Liquidity Managers- Estimating a Bank's Liquidity Needs factors influencing Bank's Money Position Choosing among the Different Sources of Reserves.
4. Managing Bank Sources of Fund: Types of Deposits offered by Bank's Interest Rates offered on different types of Deposits- Composition of bank Deposits - Pricing Deposits – Related Services.
5. Management of Bank's Equity Capital Position: Many tasks Performed by bank Capitals - Bank Capital and risk - Types of bank capital - Measuring the Size of bank capital - How much Capital does a bank need? Planning to meet a bank's Capital Needs.
6. Banking Lending-Policies and Procedures: Introduction - Types of loans Made by bank factors deterring the Growth and mix of bank Loans Regulation of lending - Steps in the lending process Sources of information about loan Customers - Loan Review.
7. Lending to Business Firms: Introduction - Types of Business loans Short -Term loan to Business Firms - Long -Term loans to Business Firms- Analyzing Business loan Applications Financial Customers – Preparing sources and Use of Funds - Statement from Business Financial Statement The loan officers’ Responsibility to bank and Customer.
8. International Banking Service Option: Introduction- Types of Foreign Banking Organizations- Regulation of International Banking- Customer Services Supplied Bank's in international market- Future Problems for international banks- Developing Better Methods for assessing risk in international Lending.

Course Learning Outcomes (CLOs):

Upon completion of the course, students should be able to
CLO1: assess varying tools applied to the financial statements used by bank management and the public to uncover inside problems and how to deal with those problems.
CLO2: appraise options bankers have in regards to dealing with risk. What risk due banks face and how do them offset that reset with acceptable assets.
CLO3: examine how financial futures, options and swap contracts can be used to combat bank losses in a changing market.
CLO4: demonstrate the concept of liquidity and methods to stay on top cash needs.

References:

Learning Materials:
Text Books:

1. Commercial Bank Management by Peter S. Rose
2. The Management of Bank Funds by Robinson, Rolan
Other Learning Materials: Journals, Web Materials, YouTube Videos etc.

Course Code: FIN 4107-0412
Course Title: International Banking
Course Type: Theory
Prerequisite: Principles of Finance
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 4
Semester/Term: 1

Rationale of the Course:

This course has been designed to give students an understanding of how international banks operate in global markets. It will focus both on theoretical and practical aspects. Moreover, this course will give emphasis on the recent financial crisis that has reshaped the banking industry.

Course Contents:

1. Introduction: basic concept, Globalization of banking, Structuring overseas operations, Commercial banking vs. investment banking.
2. International Commercial Banking: The International commercial bank liabilities, Bank’s sources of funding, The Eurocurrency deposit market, The Inter-bank market, REPOs, Libor/Libid, Euribor, ECDs, International commercial bank’s assets, Forms of International lending, Risk management for international banks.
3. International Loans Syndication: The syndication process and main actors, Types of loan: term loan, revolving lines, LOC, etc., Loan secondary market.
4. International Banking and Development: Bank lending in developing countries, Microfinance, Bank lending and sustainability (the Equator Principles), The role of public institutions (the IMF, WB, IDB).
5. International Investment Banking: Cross-border M&As, Financial markets services of international investment Banks.
6. International Banks and Financial Markets: Foreign Bonds and Eurobonds, Bonds underwriting mechanism, international equity issues and foreign listing, Equity underwriting process, Main Characteristics of FX market, Role of international banks in this market.

Course Learning Outcomes (CLOs):

After successful completion of this course, the students will be able to:
CLO1: recognize current issues in international banking.
CLO2: assess the associated risk, capital and returns are related in an international bank.
CLO3: analyze the pressures and constraints under which international banks operate.
CLO4: collaborate effectively to analyses a critical issue in international banking.
CLO5: integrate ethical and governance issues in international banking.

References:

Learning Materials:
Text Books:
1 I Handbook of International Banking by Andrew W. Mullineux, Victor Murinde.
2 International banking by Rondo Cameron, V. I. Bovykin, Boris Anan'ich, A. A. Fursenko, Richard Sylla & Mira Wilkins.
3 Encyclopedic Dictionary of International Finance and Banking by Jae K. Shim & Michael Constas.
Other Learning Materials: Journals, Web Materials, YouTube Videos etc.

Course Code: FIN 4108 - 0412
Course Title: E-Banking
Course Type: Theory
Prerequisite: Principles of Finance
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 4
Semester/Term: 1

Rationale of the Course:

Participants in this course get a thorough grasp of the technology and dangers essential to electronic (or "e-") banking and mobile banking. The overview of technology and mobile financial services, typical security risks and weaknesses, device authentication methods, and web application testing are some of the topics covered. Website vulnerability testing and website authenticity assessment are covered in practical demonstrations and exercises.

Course Contents:

1. Introduction to E-Banking: Definition of E-Banking, Evolution of E-Banking, Why E-Banking is important? Impact of E-Banking on traditional banking.
2. E-Banking Security: Risk in E-Banking, Common security problems in E-Banking, Legal issues in E-Banking,
3. Baking Regulatory Framework: Baking Regulatory Framework at a glance, Laws formed in Banking regulation Act,
4. Human Involvement and E-Banking: Information Systems as Social System, Scoping E-Banking Management: The Critical Assessment of System Boundaries.
5. E-Banking Project Management: Project Management Overview for E- Banking, Project Planning, Setting Success Criteria.
6. Strategy Development for E-Banking: Corporate Strategy as Plans for Patterns, Strategy Development Tools: Strategic Alignment, Technical Issues in E-Banking, Tools for Managing E-Banking.

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:

CLO1: recognize the key terms related to e-banking/mobile banking
CLO2: illustrate various mobile financial services and alternative transaction channels
CLO3: predict the risk associated with e-banking/mobile banking solutions
CLO4: depict e-banking/mobile banking infrastructure and components.
CLO5: modify e-banking/mobile banking implementation modes.

References:

Learning Materials:
Text Books:

1. E-Banking Management: Issues, Solutions, and Strategies by Mahmood Shah, Steve Clarke.
2. Introduction to Electronic Banking by Asifulla. A
3. Online Banking Security Measures and Data Protection by Shadi A. Aljawarneh
Other Learning Materials: Journals, Web Materials, YouTube Videos etc.

48. Course Code: MKT 4101 - 0414
Course Title: Service Marketing
Course Type: Theory
Prerequisite: Marketing Management
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 4
Semester/Term: 1

Rationale of the course:

The course brings out the emerging service environment in Bangladesh and the world. It emphasizes the distinctive aspects of Services Marketing. It aims at equipping students with concepts and techniques that help in taking decisions relating to various services marketing situations.

Course Contents:

1. Introduction: Increasing Importance of Services; Defining a Service; Nature of Services; Intangibility; Distinguishing Features of a Service; Managing Services; The Service Product; Relationship of Services and the organization; Services as an Opportunity; Service Industry across the world.
2. Relevance of Services: Emergence of The Service Economy; Outsourcing and Services; Overview of The Bangladesh Economy; Services Sector in The Bangladesh Economy, (Major players, Major services offered, Major centres; Circumstances that contributed to the Services boom in Bangladesh economy.
3. Quality and Strategies: Defining Service Quality; Researching Service Quality; Service Quality Benchmarking (Servqual, TUV, ISO etc.); Setting Quality Standards; Managing the Marketing Mix for Quality; Organizing and Implementing Service Quality

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:
CLO1: understand the concept of services and intangible products
CLO2: discuss the relevance of the services industry to industry
CLO3: examine the characteristics of the services industry
CLO4: analyze the role and relevance of quality in services
CLO5: adhere future changes in the service industry.

References:

Learning Materials:
Text Books:

1. Services Marketing by Wirtz Jochen, Lovelock Christopher H, Chatterjee Jayanta
2. Services Marketing by Zeithaml Valerie A, & Bitner Mary Jo., Gremler Dwayne D., Pandit Ajay
Other Learning Materials: Journals, Web Materials, YouTube Videos etc.

Course Code: MKT 4102 - 0414
Course Title: Marketing Research
Course Type: Theory
Prerequisite: Marketing Management
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 4
Semester/Term: 1

Rationale of the Course:

This course emphasizes the use of Scientific Research Methods to develop marketing strategies and assist marketing personnel in making prudent marketing decisions. The course covers an examination of product, consumer, competitive and market research, types of research by technique or function, stages in the empirical research process, survey research methods, questionnaire construction, an analysis of the various types of secondary data, types of sampling designs and procedures, data collection methods, data analysis and elementary statistical applications.

Course Contents:

1. Introduction to Marketing Research: The Role of Marketing Research, The Nature of Marketing Research, Marketing Concept, Managerial Value of Marketing Research, Decision Making, Types of Marketing Research, Stages in the Process, The Research Program Strategy, Mission of the Research Department, Ethical Issues in Marketing Research.
2. The Research Proposal: The Importance of Proper Problem Definition, Problem Definition, Research Objectives, Questions & Hypotheses, The Research Proposal.
3. Measurement Concepts: Rules of Measurement, Types of Scales, Attitudes Defined, Attitude Rating Scales, Selection of Measuring Scale, Questionnaire Design, Design Concepts, Phrasing Questions, Types of Biases, Selecting a Measuring Scale.
4. The Marketing Research Process: Definition of Qualitative Research, Qualitative Research Orientations, Common Techniques Used in Qualitative Research, Exploratory Research in Science and in Practice, Secondary Data Defined, Sources of Secondary Data, Sampling and Fieldwork, Probability versus Non Probability Sampling.
5. Research Design for Collecting Primary Data: Survey Defined, Errors in Survey Research, Classifying Survey Research Methods, Total Quality Management and Customer Satisfaction Surveys, Communicating with Respondents, Selection of Appropriate Design, Ethical Issues in Survey Research.
6. Data Analysis and Presentation: Editing Defined, Steps in the Editing Process, Coding Defined, Steps in the Coding Process, Tabulation, Cross-Tabulation, Measures of Central Tendency, Tabular and Graphic Methods of Displaying Data

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:
CLO1: collaborate with others in marketing research teams which will enhance their leadership, management, organizational, presentation, problem solving, analytical and networking skills.
CLO2: improve their quantitative reasoning skills, improve their theoretical and conceptual reading ability as well as be able to read for details and incorporate information from secondary sources into research reports.
CLO3: consider the stages in the empirical marketing research process and be able to apply them to real-life marketing research studies.
CLO4: integrate research as a decision-making tool to help them to solve problems and make decisions.

References:

Learning Materials:
Text Books:

1. Marketing Research by Zikmund, D’Alessandro, Winzar, Lowe, B., and Babin.
2. Data analysis: Pallant, J. SPSS Survival Manual: A Step-by-Step Guide to Data Analysis Using IBM Spss.
3. Qualitative research and data analysis by Berg, B.L.
Other Learning Materials: Journals, Web Materials, YouTube Videos etc.

Course Code: MKT 4103 - 0414
Course Title: Digital Marketing
Course Type: Theory
Prerequisite: Marketing Management
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 4
Semester/Term: 1

Rationale of the Course:

The aim of the Digital Marketing Course is to provide students with the knowledge about business advantages of the digital marketing and its importance for marketing success; to develop a digital marketing plan; to make SWOT analysis; to define a target group; to get introduced to various digital channels, their advantages and ways of integration; how to integrate different digital media and create marketing content; how to optimize a Web site and SEO optimization; how to create Google AdWords campaigns; social media planning; to get basic knowledge of Google Analytics for measuring effects of digital marketing and getting insight of future trends that will affect the future development of the digital marketing. The application of the gained knowledge, skills and competences will help future managers in forming digital marketing plan to manage a digital marketing performance efficiently.

Course Contents:

1. Introduction to Digital Marketing: Strategies in Digital Marketing, Aligning Internet with Business Objectives, The digital marketing Landscape.
2. Search Engine Optimization: On & off-page Optimization, Meta Tags, Layout, Content Updates, Inbound Links & Link Building, Keyword Selection.
3. Search Engine Marketing (PPC): How an SEM Auction Works, Display Advertising, Campaign Management, Conversion Tracking, Targeting & Analytics, Conversion Metrics: CPA, CTR.
4. Website Analytics: Intelligence Reporting, Conversions, Bounce Rate, Traffic Sources, Scheduling etc., Web analytics tools to track the specific goals, Examples of goals and conversions
5. Social Media Marketing: What is Social Media Marketing? Overview of Facebook, Twitter, LinkedIn, Instagram etc., Building Brand Awareness Using Social-Media, The Social Media Marketing Strategy, Insights and Analytics.
6. Strategic & Action Planning- The Digital Marketing Plan: Situation Analysis, Planning, Budget, Measurement, Information Gathering & Research, Why setting goals and KPIs is so important to online businesses, How to construct a KPI using the SMART framework, How to analyze data gathered to help improve online marketing effort.

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:

CLO1: identify the importance of the digital marketing for marketing success, to manage customer relationships across all digital channels.
CLO2: demonstrate better customer relationships, to create a digital marketing plan, starting from the SWOT analysis and defining a target group.
CLO3: recognize digital channels, their advantages, and limitations, to perceiving ways of their integration taking into consideration the available budget.
CLO4: comprehend knowledge and experience of how to develop an integrated digital marketing strategy from formulation to implementation.

References:

Learning Materials:
Text Books:

1. Ryan, D. (2014). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, Kogan Page Limited.
2. The Beginner's Guide to Digital Marketing (2015). Digital Marketer. Pulizzi,J.(2014) Epic Content Marketing, Mcgraw Hill Education.
Other Learning Materials: Journals, Web Materials, YouTube Videos etc.

Course Code: MKT 4104-0414
Course Title: Integrated Marketing Communications
Course Type: Theory
Prerequisite: Principles of Marketing
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 4
Semester/Term: 1

Course Rationale:

The objective of the course is to help students understand the principles and practices of marketing communications, involving tools used by marketers to inform consumers and to provide a managerial framework for integrated marketing communications planning.

Course Contents:

1. Introduction to IMC: Definition of marketing, marketing mix, nature of communication, current trends affecting communications, components of IMC, GIMC.
2. Brand Management: Brand image and company image, types of brand and brand names, characteristics of effective logos, elements involved in branding, brand development, brand equity and parity, current trends of private brand, packaging and labeling, implications of IMC and branding in the international market.
3. Buyer Behavior: Information searches and consumer purchasing process, consumer values, cognitive mapping, models of evaluating purchasing alternatives, buying center, B-to-B sales, B-to-B buying process, dual channel marketing, international practices in buying process
4. IMC planning process: Marketing research, market targeting and segmentation, market positioning to influence IMC planning, communication budgets, elements considered in developing IMC program.
5. Advertising campaign management: Advertising theories and advertising management process, external advertising agency and in-house advertising, criteria for choosing advertising agency, advertising campaign parameters, creative brief, implications of advertising management in the global arena.
6. Traditional Media Channels: Media strategy, media planning, advertising terminology, advertising objectives, media selection, media mix
7. Digital Marketing: Concept of digital marketing, web advertising and e-commerce programs, digital marketing strategies, mobile marketing, search engine optimizing strategy, digital marketing in international markets
8. Social Media: Social network, characteristics social media website, nature of social media marketing, strategies of social media in domestic and global market
9. Alternative Marketing: Forms of alternative marketing, methods of product placement and branded entertainment, alternative media venues, in-store and point-of-purchase marketing, brand communities, alternative marketing programs adoption in global market
10. Sales Promotion: Consumer promotion vs. trade promotion, types of consumer promotion, planning for consumer promotion, trade promotion, types of trade promotion, concerns of traditional promotion, complications in international sales promotions.
11. Public Relations and Sponsorship Programs: Definition of public relations (PR); relationship pf PR and marketing activities; functions of PR, positive image building through PR; preventing or reducing image damage; sponsorship; event marketing; implication of PR, sponsorship and event marketing in international market.
12. Regulations and Ethical Concerns of IMC: Marketing communications regulations, deception vs puffery, industry oversight of marketing practices, IMC & ethics.
13. Evaluating an Integrated Marketing Program: Marketing communications evaluation metrics, matching evaluation methods with IMC, marketing message evaluation, online evaluation metrics, behavioral evaluation, adjusting evaluation program with international operations.

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:

CLO1: explain the key terms, definitions, and concepts used in integrated marketing communications.
CLO2: estimate how integrated marketing communications help to build brand identity and brand relationship and create brand equity through brand synergy.
CLO3: evaluate marketing research and apply these findings to develop competitive and positioning strategies and to select the target audience(s) for the IMC campaign plan.
CLO4: depict an integrated marketing communications campaign plan based on the application of marketing concepts, tools, principles, and practices within an organization.
CLO5: construct the communications effects and results of an IMC campaign to determine its success and that it meets the ethical and regulatory requirements.

References

Learning Materials:
Text Books:

1. Integrated Advertising, Promotion, & Marketing Communications by Kenneth E. Clow, Donald Baack,
2. Advertising & promotion an integrated marketing communications perspective by Guolla, M., Belch, G., & Belch, M.
3. Advertising & Promotion: An IMC approach by Terence A. Shimp Pub.
Other Learning Materials: Journals, Web Materials, YouTube Vides etc.

Course Code: MKT 4105 - 0414
Course Title: Advertising and Promotion Management
Course Type: Theory
Prerequisite: Principles of Marketing
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 4
Semester/Term: 1

Rationale of the course:

Students will be provided with an in-depth look at the marketing communications mix elements. The role of advertising and promotion and how they are related to the overall marketing plan are examined in depth. Through practical applications students learn to develop the skills needed to plan and manage a comprehensive Integrated Marketing Communications (IMC) plan, which includes consumer segmentation, development of appropriate objectives, positioning and competitive creative strategies. Students are introduced to current design software and gain experience creating ad layouts.

Course Contents:

1. An Introduction to Integrated Marketing Communications: The History & Growth of Integrated Marketing Communications, Elements & Explanation of the Promotional Mix for Integrated Marketing Communications, The Integrated Marketing Communication Planning Process.
2. Integrated Marketing Communication in the Marketing Process: Marketing Strategy & Analysis, The Target Marketing Process & Positioning, Developing the Marketing Planning Program & Advertising & Promotion, Establishing Objectives and Budgeting for the Promotional Program.
3. Understanding Consumer Behavior: Consumer Behavior Defined, The Consumer Decision-Making Process & Factors that Affect the Process.
4. The Communication Process: The Basis of Communication, The Elements of the Communication Model, Selecting the Appropriate Source, Message & Channel.
5. Evaluation & Testing of Different Media & Sales Promotion Strategies: Print Advertising, Television Advertising, Radio Advertising, Digital & Social Media Advertising, Consumer-Oriented Sales Promotion Techniques, Trade-Oriented Sales Promotion Techniques.

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:
CLO1: explain the use of advertising and sales promotion as a marketing tool.
CLO2: interpret advertising and sales promotional appeals.
CLO3: choose the appropriate selection of media.
CLO4: integrate the testing effectiveness of advertising and sales promotion.

References:

Learning Materials
Text Books:

1. Belch, George E. and Belch, Michael A., (2011, 2012), Advertising and Promotion: An Integrated Marketing Communications Perspective (8th ed. And 9th ed.), Irwin McGraw-Hill, ISBN: 0073381098, Copyright 2011 / 2012.
Additional references and supplemental readings as well as homework assignments and case studies are provided during lectures.
2. Advertising and Integrated Brand Promotion, 8th Edition (By Thomas O'Guinn, Chris Allen, Richard J .Semenik, Angeline Close Scheinbaum).
3. Clow, Kenneth E., and Baack, Donald. 2012. Integrated Advertising, Promotion, and Marketing Communications, 5th ed.
Other Learning Materials: Journals, Web Materials, YouTube Videos etc.

Course Code: MKT 4106 - 0414
Course Title: Customer Relationship Management
Course Type: Theory
Prerequisite: Principles of Marketing
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 4
Semester/Term: 1

Rationale of the Course:

Customer Relationship management is very important in this era of cutthroat competition. This course will help students to understand the organizational need, benefits and process of creating long-term value for individual customers. This course includes topics to disseminate knowledge regarding the concept of e-CRM and e-CRM technologies that enables the students understand the technological and human issues relating to implementation of Customer Relationship Management in the organizations.

Course Contents:

1. Introduction to CRM: Definition of CRM, CRM as a business strategy, elements of CRM, History of CRM, Schools of thoughts on CRM, Relationship Pyramid, Dynamics of Customer Supplier Relationships, Nature and context of CRM, Strategy and Organization of CRM: strategy, The relationship-oriented organization: Mission, Culture, Structure, People, Communication & Information Systems.
2. Marketing Aspects of CRM: Customer Knowledge: Value of Customer knowledge, The utilization of data as an asset, From Data to Customer Knowledge, Privacy, Personal Data Protection, Information Policy, Communication & Multi-channels, The Individual Customer Proposition: Customization, Individualization of the product offering, Individualized pricing policy. Introduction to Relationship Policy: Relationship Policy Per Segment, Relationship policy by relationship phase, The Relationship Policy Translating the relationship policy into contact moments.
3. Analytical CRM: Relationship data management: Customer Identification, Expanding the size of the customer database, Customer profiling. Data analyses & Data mining, Segmentation & Selections, Retention, cross-selling. Evaluating the effect of marketing activities on the customer value, Lifetime value, Alternatives for lifetime value, Balanced scorecard, Reporting Results.
4. Operational CRM: Call center management, Internet and website, Direct mail, Effective direct mail message. CRM Subsystems: Contact Management, Campaign Management, Sales Force Automation Choosing CRM Tools / Software Package: Shortlisting prospective CRM vendors, setting evaluation criteria for the appropriate CRM package, selection CRM implementation. CRM systems and Implementation, Implementation of CRM systems Applications in various industries: Applications in manufacturing, banking hospitality and telecom Sectors, Ethical issues in CRM

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:
CLO1: outline the basic concepts of customer relationship management.
CLO2: comprehend marketing aspects of customer relationship management
CLO3: interpret basics of analytical customer relationship management
CLO4: recognize basics of operational customer relationship management.

References:

Learning Materials
Text Books:

1. Customer Relationship Management by Peelan, E
2. Customer Relationship Management: The Handbook of Key Customer Relationship Management by Ken, B. (2000).
Other Learning Materials: Journals, Web Materials, YouTube Videos etc.

Course Code: MKT 4107-0414
Course Title: Consumer Behavior
Course Type: Theory
Prerequisite: Principles of Marketing
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 4
Semester/Term: 1

Rationale of the Course:

Consumer Behavior enables a student to gain a comprehensive understanding of consumer behavior and its’ relevance in gaining consumer insight. This course explores various aspects of consumer decision making process keeping the individual, social and cultural dimensions of consumer behavior as a backdrop. During the course students will frequently be asked to consider two perspectives when thinking about the concepts they cover. One is the perspective of a marketing manager, who needs to understand consumer behavior to develop, implement and evaluate effective marketing strategies. Second is the perspective of the customer and understand influences of marketing on your own behavior.

Course Contents:

1. Consumer behavior: Concept and Implications: Integration of consumer behavior in the marketing concept; Consumer Decision Making Process; Levels of consumer decision making; Types of Consumer Decision Making.
2. Key Determinants of Consumer Behavior and Marketing Strategy: Providing Customer Value and Retention; Market segmentation: Concept, Bases and Significance; How market segmentation operates; Criteria for effective targeting of market segments; Target Marketing strategies.
3. Consumer Motivation and Dynamics of Motivation: type and systems of needs; Personality and theories of personality (relevant to marketing); Consumer diversity; Self and self-image; Consumer Perception; Dynamics of perception and consumer imagery; Consumer Learning; Behavioral and cognitive learning theories; Consumer Attitude; Attitude formation and behavior; Communication and consumer behavior.
4. Family: Concept, Roles and influences: Reference groups and their influence; Social class and consumer behavior; Influence of culture on consumer behavior; Culture and core values; Influence of sub culture & cross culture on consumer behavior.
5. Consumer Influence and the Diffusion of Innovations: Opinion Leadership, WOM, e-WOM. New consumers; Managing Consumer Dynamics; Consumer decision making and beyond; Consumer Satisfaction and Dissatisfaction: Mechanism; Managing Post-purchase behavior.

Course Learning Outcomes:

Upon successful completion of the requirements for this course, students will be able to:

CLO1: demonstrate how knowledge of consumer behavior can be applied to marketing.
CLO2: identify and explain factors which influence consumer behavior.
CLO3: relate internal dynamics such as personality, perception, learning motivation and attitude to the choices consumers make.
CLO4: apply relevant consumer behavior theories in understanding the impact of marketing strategies.

References:

Learning Materials
Text Books:

1. Consumer Behavior Building Marketing Strategy by Del I Hawkins
2. Consumer Behavior by Dinesh Kumar
Other Learning Materials: Journals, Web Materials, YouTube Videos etc.

Course Code: 4108 - 0414
Course Title: Brand Management
Course Type: Theory
Prerequisite: Principles of Marketing
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 4
Semester/Term: 1

Rationale of the Course:

This course considers the theories and concepts of products/services and brands and the implications of this for marketing managers. The course considers how companies introduce and manage product portfolios and individual brands to meet the needs of consumers and the strategic goals of the organization. It provides students with insights into the management of products/services throughout their life cycles, including new product development, and the use of branding strategies through a consideration of the relevant literature and real-life examples in a variety of sectors. Moreover, the course encompasses analytical tools and practices, which help students to gain a better understanding of the management of the product/service offering and the challenges facing marketers in the present business climate.

Course Contents:

1. Introduction to Brands and Brand Management: What is a brand? Why do brands matter? Branding challenges and opportunities, The brand equity concept, Strategic brand management process.
2. Identifying and Establishing Brand Positioning and Values: Customer-based brand equity and brand positioning, Sources of brand equity, Identifying and establishing brand positioning, Defining a brand mantra, Brand resonance and the brand value chain, Building a strong brand: The four steps of brand building, The brand value chain.
3. Planning and Implementing Brand Marketing Programs: Choosing brand elements to build brand equity, Criteria for choosing brand elements, Options and tactics for brand elements, Designing marketing programs to build brand equity, New prospective on marketing, Product strategy, Pricing strategy, Channel strategy, Integrating marketing communications to build brand equity, The new media environment, Four major marketing communication options, Brand amplifiers, Developing integrated marketing communication programs, Leveraging secondary brand associations to build brand equity, Conceptualizing the leveraging process, Country of origin and other geographic areas, Channels of distribution, Co-branding, Licensing, Celebrity endorsement.
4. Measuring and Interpreting Brand Performance: Developing a brand equity measurement and management system, Conducting brand audits, Establishing a brand equity management system, Maximizing internal branding.
5. Growing and Sustaining Brand Equity: Introducing and naming new products and brand extensions, Advantages and disadvantages of extensions, Understanding how consumers evaluate brand extensions, Evaluating brand extension opportunities, Managing brands over time, Reinforcing brands, Revitalizing brands, Adjustments to the brand portfolio, Managing brands over geographic boundaries and market segments, Regional market segments, Other demographic and cultural segments, Rationale for going international, Advantages of global marketing programs, Disadvantages of global marketing programs, Global brand strategy.

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:

CLO1 understand the key principles of branding.
CLO2: conduct the measurement of brand equity and brand performance.
CLO3: develop a brand, including positioning and communication.
CLO4: prepare a professional, logical, and coherent report in the form of a brand audit.

References

Learning Materials:
Text Books:

1. Building, Measuring, and Managing Brand Equity, by Kevin Lane Keller.
2. Perspectives on Brand Management by Uncles, M.
3. Brand Management by Riezebos, R.
Other Learning Materials: Journals, Web Materials, YouTube Videos etc.

56. Course Code: HRM 4101 - 0413
Course Title: Human Resource Planning and Staffing
Course Type: Theory
Prerequisite: Fundamentals of HRM
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 4
Semester/Term: 1

Rationale of the Course:'

This course provides the knowledge of human resource planning in business enterprise and how human resource department can efficiently and effectively conduct human resource planning to assure the sustainable human resources. This course also aligns staffing activities with human resource planning to ensure the right people in the place at the right time.

Course Contents:

1. Concept of human resource planning (HRP): Definition of human resource planning, activities of HRP, objectives of HRP, responsibilities of HR department in conducting HRP, HR Planning process, define strategic HR planning, aligning HR planning with corporate strategy, incorporation of ethical standards in HR Planning process.
2. Technological intervention to HRP: How technology shape HR Planning activities, data and HRP, HR Planning assessment.
3. Job Analysis: Define job analysis, concept of job description and job specification, job evaluation.
4. Determination of HR Demand and Supply: concept of human resource demand and supply, sources of HR supply, how to fill the demands of HR.
5. Recruitment: Define recruitment, recruitment types and sources, recruitment process, use of HRIS in recruitment, ethics in recruitment.
6. Selection: Define selection, difference between recruitment and selection, selection methods, biases in selection process and how to overcome these biases, ethics in selection.

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:

CLO1: understand the context of human resource planning in business perspective.
CLO2: extend the various HR planning aspects and applications in terms of technological intervention.
CLO3: formulate the job analysis processes.
CLO4: consider the demand and supply of qualified human resources.
CLO5: integrate the recruitment and selection processes of organizations.

References:

Learning Materials:
Text Books:

1. Human Resource Planning by Dipak Kumar Bhattacharyya
2. Strategic Human Resources Planning by Monica Belcourt, Mark Podolsky.
3. Philosophy of Management and Sustainability : Rethinking Business Ethics and Social Responsibility in Sustainable Development, By J.D. Rendtorff
Other Learning Materials: Journals, Web Materials, YouTube Videos etc.

Course Code: HRM 4102 - 0413
Course Title: Industrial Relations
Course Type: Theory
Prerequisite: Fundamentals of HRM
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 4
Semester/Term: 1

Rationale of the Course:

This course orients the interrelationships among different actors of industrial organizations that shape the human resource management practices striving to align the 4th industrial revolution. Complexity of the interrelations can be explained in different perspectives of relationship models, trade unionism, labor movement, collective bargaining, grievances, and discipline in the views of Bangladesh Labor Act (BLA) 2006.

Course Contents:

1. Industrial Relations (IR): Definition and historical evolution of industrial relations, approaches to industrial relations, models of industrial relations, environmental aspects influencing industrial relations, employee federations in different levels.
2. Trade unionism: Concept of trade union, reasons of workers joining at trade union, theories of trade union movement, methods of trade unions, trade union formation, trade union movements in different countries, relevant trade union sections at Bangladesh Labor Act (BLA) 2006.
3. Industrial Disputes and settlements: Define industrial dispute, causes of industrial disputes, rights of disputes, industrial strikes and its different forms, industrial dispute settlement procedures, parties of industrial dispute settlement, dispute settlement procedure as per BLA 2006.
4. Collective bargaining and industrial grievance: Define collective bargaining, importance and approaches of collective bargaining, factors influencing collective bargaining, theories of collective bargaining, subject matters of collective bargaining, levels and units of collective bargaining, industrial grievance concept and procedure.
5. Factory legislation as per BLA 2006: definitions of important BLA terminologies, wage payment of workers, disciplinary procedures, working hour and leaves, health and hygiene, safety, special provisions for minors.

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:

CLO1: identify the actors of industrial relations.
CLO2: sketch the trade union practices in industrial establishments.
CLO3: formulate the settlement practices of industrial disputes.
CLO4: act on the collective bargaining and grievance procedures.
CLO5: articulate factory management process as per Bangladesh Labor Act 2006.

References:

Learning Materials:
Text Books:

1. Industrial Relations, Trade Unions and Labor Legislation by P.R.N. Sinha, I.B. Sinha, and S.P. Shekhar
2. Bangladesh Labor Act 2006 (Amended 2018), Ministry of Labor and Employment, Government of People’s Republic of Bangladesh.
3. Human Resource Management and Industrial Relations by A.A. Khan and M.A. Taher
Other Learning Materials: Journals, Web Materials, YouTube Videos etc.

Course Code: HRM 4103 - 0413
Course Title: Compensation Management
Course Type: Theory
Prerequisite: Fundamentals of HRM
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 4
Semester/Term: 1

Rationale of the Course:

Compensation is one of the most powerful tools organizations have to influence their employees. Managed well, it can play a major role in organizations successfully executing their strategies through their employees. This course aims to clarify the principles and basic concepts of compensation management in organizations, including the role of human resources management in dealing with employees, and methods used to provide compensation. It also highlights the importance of maintaining the capable education qualification, the value of developing their skills, and the significance of providing the appropriate atmosphere for them.

Course Contents:

1. Introduction to Compensation: Concept of Compensation, Elements of Compensation, Factors Influencing Compensation, Concept of Compensation Management, Objectives of Compensation Management, Importance of Compensation System, Characteristics of Compensation Programs, Forms of pay, A pay model.
2. Job Analysis: Objectives of Job Analysis, Concept of Job Description, Concept of Job Specification, Concept of Job Evaluation, Concept of Job Design, Difference between Job Enlargement and Job Enrichment, Difference between Job Description and Job Specification.
3. Types and Components of Compensation: Types of Compensation, Components of Compensation, Incentives, Allowances and Taxability.
4. The totality of Decisions: Similarity and differences in strategy, Strategic Choice, Support Business, Strategy, Support HR Strategy, Development of total compensation strategy.
5. Wage and Salary Structure: Concept of Wage and Salary Structure, Types of Salary Structure, Traditional Vs. Broadband Salary Structure, Wage Determination Process, Essentials of a Sound Wage and Salary Structure.
6. Wage Determination: Pay Commission, Wage Board, Adjudication, Market Rate Analysis, Role of Collective Bargaining in Wage Determination, Sound Wage Policy.
7. Systems of Wage Payment: Time Rate System, Piece Rate System, Merit Pay /Skill Based Pay, Incentive Systems of Payment, Non - Financial and Financial Incentives.
8. Performance Appraisal: The Role of Performance Appraisals in Compensation Decisions, Strategies for Better Understanding and Measuring Job Performance, The Performance Evaluation Process, Equal Employment Opportunity and Performance Evaluation, Promotional Increase as a Pay-for-Performance.
9. Employee Benefits: Concept of Employee Benefits, Characteristic Features of Employee Benefits, Common Employee Benefits, Objectives of Employee Benefits, Employee Benefits in Bangladesh, Fringe Benefits, Perquisites, Difference between Perquisites and Fringe Benefits.
10. Reward Management: Concept of Reward Management, Purposes of Reward Management, Types of Reward, Reward Strategy, Key Reward Management Trends Age Legislation, Minimum Wages Act, Payment of Wages Act, The Payment of Bonus Act.

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:
CLO1: recognize the design, funding, administration, and communication of compensation programs.
CLO2: interpret general employee compensation management function\ that fits within a total rewards strategy.
CLO3: analyze a compensation program, identify problem areas and make recommendations for improvement to the program.
CLO4: develop a compensation program proposal to management and communicate the plan to employees.

References:

Learning Materials:
Text Books:

1. Compensation; Author: George T. Milkovich (Cornell University), Jerry M. Newman (State University of New York– Buffalo), Barry Gerhart (University of Wisconsin–Madison); 11th Edition.
2. Compensation Management in a Knowledge based World; Author: Richard I. Henderson; 10th Edition.
Other Learning Materials: Journals, Website Materials, YouTube Vides etc.

Course Code: HRM 4104 - 0413
Course Title: Conflict Management
Course Type: Theory
Prerequisite: Fundamentals of HRM
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 4
Semester/Term: 1

Rationale of the Course:

Organizations around the world are constantly changing in order to improve their competitive positions. But this does not mean that the organizations are learning to manage conflict more effectively. Conflict Management and Resolution provides students with an overview of the main theories of conflict management, conflicts in corporates and conflict resolution. Also, will equip them to respond to the complex phenomena of international conflict.

Course Contents:

1. Introduction to Conflict Management: Different Schools of Thought on Conflicts, Understanding Conflict, Components of Conflict, Perspectives of Conflict, Types of Conflict, Models of Conflict, Functional and Dysfunctional Conflict, Conflict and performance, Relationship between conflict and performance in team.
2. Levels of Conflicts: Intra-Personal Conflict, Interpersonal conflict, Group/ team Conflict, Organizational Conflict.
3. Sources of Conflict: Sources of Intra-Personal Conflict, Sources of Interpersonal conflict, Sources of Group/ team Conflict, Sources of Organizational Conflict.
4. Managing Interpersonal Conflict: The THOMAS Conflict Resolution Approach, Behavioral Style & Conflict Handling, The Cosier Schank Model of Conflict Resolution, Collaboration and Conflict Resolution, Dealing with Difficult Subordinates, Dealing with Difficult Boss and Colleagues, One-to-One dispute resolution.
5. Managing Team and Organizational Conflict: Techniques to Resolve Group Conflict, Conflict Resolution Skills for Managers, Strategies to Resolve Organizational Conflict, Effective Listening Skills, Humor and Conflict Resolution.
6. Negotiation: Negotiation, Elements of Negotiation, Types of Negotiation, Negotiation Process, Factors responsible for making negotiation successful, Tricks used in negotiation process, Methods in counter negotiation techniques, Issues in Negotiation.
7. Third Party Conflict Resolution: Medication, Arbitration, Alternative dispute resolution, Managerial dispute resolution.
8. Conflict Resolution Process: Questionnaire to assess potential conflict, Check list for source of conflict, Conflict dynamics analysis, Summary of conflict analysis, understanding conflict outcome and participations’ intentions, Selection and implementation of conflict resolution strategies, Report writing and feedback.
9. Developing Effective Interpersonal Skills: Assertive behavior and conflict handling, Perception and conflict, Transactional Analysis and conflict handling.
10. The Paradox of Conflict and Creativity: Need for interesting conflict in organizations, Conflict and Creativity, stimulating conflict through idea generation, stimulating conflict by motivating individual employees, introducing conflict and making work environment creative, Inspiring creativity by resolving workplace disagreement.
11. Assessing the cost of Workplace Conflict: Effect of conflict on organizational performance, cost visible and effective methodology to assess conflict, Dimensions of costs of conflict,

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:

CLO1: learn the concepts of conflict, levels and sources of conflict and how it can escalate within the workplace.
CLO2 : prioritize effective techniques for timely intervention strategies and build staff trust and morale when dealing with situations of conflict.
CLO3: assess the cost of workplace conflict and the global awareness.
CLO4: develop conflict management ability to resolve workplace problems.

References:

Learning Materials:
Text Books:

1. Corporate Conflict Management; Author: Eirene Leela Rout, Nelson Omiko; New Edition.
2. Conflict management in the workplace. How to manage disagreements and develop trust and understanding SHAY & MARGARET McCONNON. 3rd Edition.
3. Conflict Management by Professor Muhammad Mohiuddin.
Other Learning Materials: Journals, Website Materials, YouTube Vides etc.

Course Code: HRM 4105-0413
Course Title: Human Resource Management Practice in Bangladesh
Course Type: Theory
Prerequisite: Fundamentals of HRM
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 4
Semester/Term: 1

Rationale of the Course:

This course will provide a prologue to the concept of Introduction to Human Resource Management, Job Analysis, HR planning, Recruitment, Selection and Testing, Interview, Training and Development, Performance Management and Appraisal, Remuneration policies, linking HRM with Leadership, Linking g HRM with Motivation, Human Resource Information System. This course will also enable students with practical introduction to modern human resource management concepts and techniques in a highly readable form. Students will get the latest insight on HRM practice in Bangladesh and therefore find an emphasis here on practical material.

Course Contents:

1. Introduction: Definition-importance-evolution of HRM, HRM Model, how external influences affect HRM, Staffing function, HRM in an entrepreneurial enterprise, HRM in a global village, HR and corporate ethics, contemporary challenges in HRM, Environment of Human Resource Management.
2. Manpower Planning: Aims and Objectives, Demand and Supply Forecasting Method, Labor Turnover and Its Measuring Procedures, Manpower Productivity and Cost, Manpower Control, Human resource Information Systems, Role of Manpower Agencies in Bangladesh.
3. Job Analysis and Job Designs: Job Analysis: Advantages, Process, Methods of Collecting Job Data, Potential problems. Job Designs: Affecting factors, Approaches of Job design, Differences between Job analysis and Job design.
4. Manpower Recruitment and Selection: Definition, Nature, Differences between Recruitment and selection, Recruitment and Selection Process, Interviewing and testing, Reliability and Validity, Placement and Orientation.
5. Socialization, Orientation, Training and Development: meaning, Objectives, Methods of Employees Training, Determination of Training Needs, Concept of Management Development, Process and Techniques of Management Development, Evaluation of Development Programs, why training fails-Improving effectiveness of training.
6. Employee Remuneration, Benefits, Merit rating and Services: Remuneration Systems, Incentive Plans-Fringe benefits, Employees benefits, Wages System, Promotion, Transfer & discharge, Job Security, Job Satisfaction, Pay Administration, Pay System, Safe and Healthy Work Environment, Merit rating.
7. Performance Appraisal: Purpose of Performance Appraisal, Approaches of Performance Measurement, Factors affecting the Measurement of Performance.
8. Employee Morale & Productivity: Measuring & improving morale-Trade Union-Collective Bargaining-Handling employee grievance-Developing employee co-operation, Personnel research-Evaluation-Improving performance.
9. Labor Law: Laws of Wages, Laws Governing Labor Relations, Labor Law of Bangladesh.

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:

CLO1: discuss the basic concepts of human resource (HR) management in Bangladesh.
CLO2: explain the knowledge, skills and concepts needed to resolve actual human resource management problems in Bangladesh perspective.
CLO3: hypothesize the role of HR managers in Bangladeshi organizations.

References:

Learning Materials:
Text Books:

1. Human Resource Management; Author: Gary Dessler; 15th Edition.
2. Human Resource Management by K. Aswathappa, McGraw Hill education (2013).
Other Learning Materials: Journals, Website Materials, YouTube Vides etc.

Course Code: HRM 4106 -0413
Course Title: International Human Resource Management
Course Type: Theory
Prerequisite: Fundamentals of HRM
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 4
Semester/Term: 1

Course Rationale:

This course aims to develop a critical understanding of the role and functions of the various human resource activities within multinational corporations (MNC) internationally. It provides an overview of the impact of globalization and varieties of capitalism in shaping international human resource management practices in MNCs. In doing so, the course addresses the literature in International Human Resource Management and the strategic management of human resources in MNCs. The field of International HRM is a relatively new area of academic/professional interest and the course will draw on case studies and selected readings. Case studies will be used to expose students to the various human resource management issues in the management of people in MNCs in an international context.

Course Contents:

1. Introduction to IHRM: Definition of IHRM, challenges facing IHRM, difference between domestic & international HRM, and detailed model that summarizes the variables that moderates these differences.
2. The Cultural Context of IHRM: Definitions of culture, cultural concepts, results of intercultural management studies like Hofstede and others, discussion of the development of culture.
3. The Organizational Context of IHRM: Organizational factors determining and influencing HR activities, issues of standardization and localization of IHRM practices, structural responses to international growth and roles of HR, control & coordination mechanisms, including cultural control, effect of responses on HRM approaches and activities.
4. IHRM in cross-border mergers & acquisitions, international alliances and SMEs: Equity and non-equity based alliances in the global market and the role of HR in this complex process, special case of globalizing small and medium-sized enterprises while looking for attendant HRM responses.
5. Sourcing Human Resources for Global Markets-Staffing, Recruitment & Selection: Issues relating to the various approaches to staffing foreign operations, reasons for using international assignments, various types of international assignments, role of expatriate and non-expatriate in supporting international business activities, reasons of expatriate failure & success, selection criteria and procedure for international assignments, gender in international HRM-dual careers and the female expatriate.
6. International Performance Management: Multinational performance management at the global and local level, performance management at part of a MNE’s control system, factors associated with expatriate performance, performance management of expatriate and non-expatriates, issues related to the performance appraisal of international employees.
7. International Training Development: The role of training in supporting expatriate adjustment and on-assignment performance, components of effective pre-departure training programs, the effectiveness of pre-departure training, the development aspect of international assignments, training and developing international teams, trends in international training & Development, Post-International Assignment Stage and Its Impact On The Careers Of Employees.
8. International Compensation: Complexities relating to moving from domestic to international compensation, components of international compensation program, approaches to international compensation, examine special problem areas of compensation and what are the recent global issues.
9. International Industrial Relations & The Global Institutional Context: Key issues in international industrial relations and the policies and practices of MNEs, potential constraints of trade union on MNEs, recent trends and issues in the global workforce context.

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:
CLO1: describe the role of the HR Manager in an International context.
CLO2: develop competency in dealing with cross cultural situations and explain the importance of cultural sensitivity in an international assignment.
CLO3: appraise the impact of cultural and external factors in shaping human resource practices in MNCs for sustainability of the organizations.
CLO4: integrate the best and current industry practices of IHRM regarding policy, global workforce and ethical values.

References:

Learning Materials:
Text Books:

1. International Human Resource Management by Peter J. Dowling, Marion, Festing, Allen D. Engle, SR.
2. The global challenge: international human resource management by Evans, P.
3. International human resource management by Harzing, A.
Other Learning Materials: Journals, Web Materials, YouTube Vides etc.

Course Code: HRM 4107 - 0413
Course Title: Human Resource Training and Development
Course Type: Theory
Prerequisite: Fundamentals of HRM
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 4
Semester/Term: 1

Rationale of the Course:

This course introduces the process of employees’ training and development through training needs assessment, types, delivery, and evaluation to make the organization sustainable and competitive in the present challenging business world. The learner should know the learning activities through training, development, and knowledge management helps employees strengthen or increase their skills in order to improve or make new products, generate new and innovative ideas, and provide high quality customer service.

Course Contents:

1. The strategic context of Training and Development: Definition of different types of training and development with distinctions, resources of training, forces influencing training and development, alignment of training and development with organizational strategy, contributions of training and development in human resource management, diversity and sustainability consideration in training.
2. Learning and Training theories: learning theories, transfer learning theories, learning process.
3. Training Design: Define training needs assessment (TNA), training needs assessment parties, training needs assessment process, scope of training needs assessment, training needs assessment and competency model.
4. Training program design: Formulating training curriculum, site, and roadmap, choosing trainers and consultants, role of trainers, knowledge management process of training program.
5. Training and development methods: traditional training methods, technology-based training methods, employee development approaches, employee development planning systems, training transfer process.
6. Training evaluation: Reasons for evaluating training, evaluation process overview, training evaluation design, evaluation practices, ethical aspects of training evaluation, determining return on investment of training, measuring human capital and training activity, cost and benefits of training and development.

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:

CLO1: express the context of training and development in strategic perspectives.
CLO2: appraise the various training theories applied in the work organization.
CLO3: develop the training design with detailed programs based on employee needs.
CLO4: depict the learning insights of different training and development methods.
CLO5: construct training and development program of a hypothetical organization.

References:

Learning Materials:
Text Books:

1. Employee Training and Development by Raymond A. Noe
2. Investing in People by W.F. Cascio, J.W. Boudreau and A.A. Fink.
Other Learning Materials: Journals, Web Materials, YouTube Videos etc.

Course Code: HRM 4108 - 0031
Course Title : Career Planning and Development
Course Type: Theory
Prerequisite: Fundamentals of HRM
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 3
Semester/Term: 2

Rationale of the Course:

This career planning and development course is designed to follow a very simple model of assessment, exploration, goal setting and follow-through. It involves personal self-assessment – an honest, self-reflective appraisal of one’s interests, skills, personality, and values. Students will explore the various professional career options open to someone with his or her credentials.

Course Contents:

1. Career planning: Concept of career, career definition, key terms in career planning, career paths, career anchors, importance of career planning, features of career planning, objectives of career planning, career planning process.
2. Career management & development: Career management, objectives, benefits, elements of career management, Career development, career development model, difference between career planning and development.
3. Entrepreneurship as a career choice: What is an entrepreneurial career? Who is the entrepreneurial career for? Skills needs to be an entrepreneur.
4. Career planning: self-assessment Identifying your inner talent: Career planning is a continuous process, a career development program, self-assessments, job search techniques, Career planning model.
5. Writing Cover Letters and Killer Resumes: What is a resume? Why do you need a resume? Package yourself, launch the product, Skills, wrap the package, cover letter.
6. Addressing interview issues: Feedback, delay, interviewing for experience: Bad idea, compensation, candidate qualification, what recruiters seek, 15 Knockout factors, follow- up strategy, four step interview process.
7. Types of interviews: Behavioral Interviews, Case, Competency, Exit, Final, Group, Informal, Mock, Structured, Unstructured, Video.

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:
CLO1: understand available and future career opportunities.
CLO2: interpret the variety of career options based on personal interest.
CLO3: analyze the path of professional development in career progression.
CLO4: engage in thoughtful academic, extracurricular, career and lifelong planning.

References:

Learning Materials:
Text Books:

1. Career dynamics: Matching Individual and Organizational Needs by Schein & Edgar H.
2. Career Development and Planning: A Comprehensive Approach by Robert Reardon, Janet Lenz, Gary W Peterson, James Sampson \
3. Career Management for Life by Jeffrey H. Greenhaus, Gerard A. Callanan and Veronica M. Godshalk.
Other Learning Materials: Journals, Website Materials, YouTube Videos etc.

64. Course Code: ACT 4101 -0411
Course Title: Intermediate Accounting
Course Type: Theory
Prerequisite: Principles of Accounting
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 4
Semester/Term: 1

Rationale of the Course:

This course builds on the foundation laid in the introductory accounting course to better equip students with the required techniques in preparing and interpreting financial statements. It reviews the fundamental financial accounting concepts and focuses on the detailed recording and reporting of important items relating to the asset side of the balance sheet. It also examines the conceptual framework of accounting and financial statement presentation. This course provides the prerequisite knowledge that will prepare students for advanced accounting courses.

Course Contents:

1. Introduction to different types IFRS: Describe the usefulness of a conceptual framework, Describe the FASB’s efforts to construct a conceptual framework, Understand the objective of financial reporting.
2. Intangible Asset: Describe the characteristics of intangible asset, Identify the costs to include in the initial valuation of intangible assets, Explain the procedure for amortizing intangible assets, Explain the conceptual issues related to goodwill.
3. Income statement and related information: Understand the uses and limitations of an income statement, Prepare a single-step income statement, Prepare a multiple-step income statement, Explain how to report irregular items
4. Leases: Understand the classification of leases, understand the accounting by leases, describe the difference operating leases and finance lease.

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:

CLO1: explain the conceptual framework of financial reporting.
CLO2: apply the techniques and methods in the preparation and presentation of financial statements in accordance with prescribed accounting standards.
CLO3: demonstrate their acquired knowledge of theories in assessing the financial position of business entities.
CLO4: exemplify ethical issues in accounting.
CLO5: develop professionalism by presenting their accounting knowledge in case analysis and by participating in discussions during lectures, tutorials and group meetings.

References:

Learning Materials:
Text Books:

1. Intermediate accounting by Arthur A. Thompson, Margaret A. Peteraf, John E. Gamble and A.J. Strictland
2. Donald E. Kieso, Jerry W. Waygandt and Terry D. Warfield. Intermediate Accounting (IFRS Edition) (John Wiley & Sons).
Other Learning Materials: Journals, Web Materials, YouTube Videos etc.

Course Code: ACT 4102-0411
Course Title: Advanced Financial Accounting
Course Type: Theory
Prerequisite: Principles of Accounting
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 4
Semester/Term: 1

Rationale of the Course:

This course covers advanced financial reporting issues and accounting methods for company accounting. It introduces different types of inter-entity relationships and related accounting issues and accounting treatments. Students will learn how to prepare, read, analyse and evaluate the consolidated financial statements based on the guidelines provided under the relevant Accounting Standards.

Course Contents:

1. Business Combinations: Identify when a transaction is a business combination, Apply the acquisition method of accounting for a business acquisition, Recognize how to subsequently account for both goodwill and negative goodwill, Explain how the amount of consideration transferred is determined, including contingent consideration
2. Accounting for investment in subsidiaries and associates: Understand investment in Associates (IAS 28), understand key considerations in consolidated statements of financial position.
3. Related party transactions and operating segments: The objectives of of IAS 24, understand the related party and their transactions, recognize the relationship between parents and subsidiaries
4. Regulations and ethics of financial reporting: Understand ethics and the importance of ethics in business, code of ethics, importance of ethics for professional accountants.

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:

CLO1: describe different types of inter-entity relationships based on relevant Accounting Standards.
CLO2: solve accounting issues that arise from inter-entity relationships.
CLO3: explain the consolidation process and prepare consolidated financial statements based on relevant accounting Standards
CLO4: demonstrate the ability to perform complex accounting techniques and methods as required by the relevant accounting standards
CLO5: analyze consolidated financial statements including accounting policies and other information disclosures

References:

Learning Materials:
Text Books:

1. Advanced Financial Accounting by Richard Lewis & David Pendrill
2. Floyd A. Beams, Joseph H. Anthony, Bruce Bettinghaus and Kenneth Smith. Advanced Accounting (Prentice Hall).
3. IASB, International Financial Reporting Standards.
Other Learning Materials: Journals, Web Materials, YouTube Videos etc.

Course Code: ACT 4103 -0411
Course Title: Advanced Cost Accounting
Course Type: Theory
Prerequisite: Cost Accounting, Principles of Accounting
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 4
Semester/Term: 1

Rationale of the Course:

Advanced cost accounting subject has been included in syllabus so that the students can be skilled at ascertaining cost of goods and services using multiple cost techniques that will be helpful for determining exact cost of goods and services for independent decision making capability in accordance with IAS 2.

Course Contents:

1. Standard Costing: General principles, Usefulness of standard cost, Setting standard, Limitations of historical cost, Computation and analysis of variances, Responsibility and control of variances, Mix and Yield variances, Material, Labor and Overhead variances, Two, Three and Four variance method, Methods of reporting variances, Recording standard cost variances in the Accounts, Disposition of variances.
2. Direct and Absorption Costing: Variable costing and Absorption costing, Impact of changes in manufacturing environment, Comparison of variable and Absorption costing, Advantages of Variable costing, dangers of Variable costing, Variable costing for external reporting, Throughput costing, Performance measures and Absorption costing, Alternative denominator-level concepts in Absorption costing, Effects of financial statements.
3. Cost Allocation: The terminology for cost allocation, Purpose of cost allocation, Criteria to guide cost allocation. decisions, Allocating costs from one department to another department, Allocating costs of support departments and allocating common costs. Cost tracing and cost allocation, choosing indirect cost pools and determining cost rates, Changes in allocation bases.
4. Joint Products and By Products: Joint products, By-products and Scraps, Why allocate joint costs, Accounting for by-products, Assignment of costs to joint products, Process further decision making, Irrelevance of joint cost for decision making.
5. Spoilage, Reworked Units and Scrape: Terminology, Spoilage in general, Normal and abnormal spoilage, Accounting procedures for spoilage, Process Costing and spoilage, Job costing and spoilage, Rework units, Accounting for scrap.
6. Backflush Costing: Definition of backflush costing, Different versions backflush costing, Journal entries for backflush costing.

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:

CLO1: determine the cost of goods and services using multiple cost pools.
CLO2: justify financial and cost-volume-profit models to take decision independently.
CLO3: design an organizational design based on managerial accounting concepts.
CLO4: understand and analyze the information communicated through cost ascertaining so that there will be no chance of being duped and false presentation.

References:

Learning Materials:
Text Books:

1. Managerial Accounting by Garrison, Noreen & Brewer
2. Cost Accounting: A Managerial Emphasis by C. T. Hongren et al
3. Cost Accounting, Planning and Control by Usry & Hammer
4. Cost Accounting by L.G. Rayburn
Other Learning Materials: Journals, Web Materials, YouTube Videos etc.

Course Code: ACT- 4104-0411
Course Title: Working Capital Management
Course Type: Theory
Prerequisite: Financial Management
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 4
Semester/Term: 1

Rationale of the Course:

This course will introduce you to the challenging task of managing a company’s working capital. Managing working capital involves establishing appropriate levels for the various working capital accounts, controlling the flow of cash among the accounts and monitoring the accounts to ensure adequate liquidity and sustainability of the firm.

Course Contents:

1. Principles of Working Capital Management: Current asset investment and the concept of operating cycle, management of current assets and current liabilities, principles of current asset investment and financing, proper mix of short-term and long-term financing for current assets.
2. Receivables Management and Factoring: Optimum credit policy, credit policy variables, credit procedure to control individual accounts, methods of monitoring receivables, nature and costs & benefits of factoring.
3. Inventory Management: Need and nature of inventory, techniques of inventory management, analysis of investment in inventory, inventory control system, inventory management process.
4. Cash Management: Facets of cash management, motives for holding cash, cash planning, managing cash collections & disbursements, investing surplus cash in marketable securities.
5. Working capital Finance: Trade credit, accrued expenses and deferred income, bank finance for working capital, regulation of bank finance, commercial paper.

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:

CLO1: explain comparative working capital management policy.
CLO2: assess firms’ profitability, liquidity, and risk and operating flexibility.
CLO3: investigate cash flow cycles & working capital cycles.
CLO4: formulate the optimum inventory and receivables management plan.
CLO5: evaluate comparative working capital management policy.

References:

Learning Materials:
Text Books:

1. Working Capital Management by Hrishikes Bhattacharya, (PHI publication)
2. Fundamentals of Financial Management by Eugene F. Brigham and Joel F. Houston, (Cengage Learning)
3. Financial Management by I. M. Pandey, (Vikas publishing)
Other Learning Materials: Journals, Web Materials, YouTube Videos etc.

Course Code: ACT 4105-0411
Course Title: Accounting for Government and Nonprofit Organization
Course Type: Theory
Prerequisite: Principles of Accounting
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 4
Semester/Term: 1

Rationale of the Course:

This course will introduce the students to the specialized accounting principles applicable to local government and other non-profit organizations, with an emphasis on fund accounting principles used in the recording of assets, liabilities, equity, revenues and expenditures. Also covers the analysis and interpretation of financial statements of such governmental and nonprofit entities.

Course Contents:

1. Introduction to Government Accounting: Purposes and Objectives of Government Accounting; Difference of Government Accounting with Accounting of Company; Fund Accounting; Government Funds; Proprietary Fund; Fiduciary Fund; Accounting System of Bangladesh Government.
2. Accounting for Non-Profit Organizations: Reporting Framework of NGO Accounting; Chart of Accounts; Presentation of Accounts of NGO; Project-wise Accounting.
3. Non-Banking Financial Institutions in Bangladesh: Meaning of Non-Banking Financial Institutions and Present Status in Bangladesh; Difference between Banking and Non-Banking Financial Institutions; Preparation of Financial Statements of Merchant Banks and Investment Banks.

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:

CLO1: compare financial reporting objectives of governmental and other non-profit and non-banking organizations in contrast to those of commercial organizations.
CLO2: evaluate the major components of an annual financial reporting of the government.
CLO3: analyze the theory and purpose of ‘fund accounting’ and apply fund accounting principles to the recording of monetary transactions of the government and other non-profit organizations.
CLO4: apply the budget accounting and financial reporting required for the governments.

References:

Learning Materials:
Text Books:

1. Accounting for Government & Non-Profit Entities by Jacqueline Reck, Suzanne Lowensohn, Daniel Neely, Earl Wilson.
2. Introduction to Government & Not-for-Profit Accounting by Martin Ives, Terry K. Patton, Suesan R. Patton
Other Learning Materials: Journals, Web Materials, YouTube Videos etc.

Course Code: ACT 4106 - 0411
Course Title: Accounting Ethics & Professionalism
Course Type: Theory
Prerequisite: Auditing
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 4
Semester/Term: 1

Rationale of the Course:

This course will introduce the students to professional guidance that enables accountants to uphold the obligation to act in the public interest while meeting their professional responsibilities to employers and clients. This course will also lay down the foundational knowledge of the moral dimensions of business that are helpful for recognizing and interpreting the ethical issues embedded in situations one will encounter in their career.

Course Contents:

1. Professional Ethics: Nature of the Environment; Self-Regulation by the Public Accounting Profession; The Organizations Involved; Definition of Ethics; Role of Ethical Codes and its Importance for Profession; Difference between Rules Based and Principles Based Ethical Code; The Code of Professional Conduct; IFAC Code of Ethics
2. Ethics & Acceptance of Appointment: Conceptual framework including the threats to the fundamental principles; Safeguards to offset the threats; Auditor’s responsibility with regard to auditor independence, conflict of interest & confidentiality; Preconditions of and other requirements in relation to the acceptance of new audit agreements; The process by which an auditor obtains and audit engagement; Engagement letters and their contents
3. Other Rules of Ethics & Professional Conduct: Quality Controls within Audit Firms; Monitoring and Enforcement; Continuing Professional Education; Issues of Guidance on Professional Matters; Advertising and Publicity; Remuneration; Insider Dealing; Other Matters

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:

CLO1: explain the concepts, framework, and constraints inherent to ethical issues and decision making.
CLO2: identify the moral components and relevant facts in various business situations.
CLO3: demonstrate the ability to apply the critical reasoning process to arrive at specific solutions or actions to various business dilemmas.
CLO4: act on ethical issues in the field of accounting.

References:

Learning Materials:
Text Books:

1. Auditing: An Integrated Approach by A. Arens and J. K. Loebbecke.
2. ACCA, Paper F8, Audit & Assurance (Kaplan Publishing)
3. ICAB, Audit & Assurance Study Manual, Professional Stage Application Level
4. ICAB Handbook of Bangladesh Standards on Auditing, Assurance, and Ethics Pronouncements
Other Learning Materials: Journals, Web Materials, YouTube Videos etc.

Course Code: ACT 4107- 0411
Course Title: Accounting Information Systems
Course Type: Theory
Prerequisite: Principles of Accounting
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 4
Semester/Term: 1

Rationale of the Course:

This course is designed to provide students the details of Accounting Information Systems especially on basic concepts, conceptual foundation, fundamentals of MIS, AIS in operation control and strategic decision making which will enable the students to apply the core theme of this course to various sectors of their life.

Course Contents:

1. Introduction: Definition of Accounting Information System (AIS), AIS as Evolving Concepts, Subsystem of AIS.
2. Conceptual Foundation: Concept of Information, System Concept, Human as Information Processor, Decision Making Process.
3. Fundamentals of MIS: Definition of MIS, Transaction Processing System, Office Automation System, Decision Support System, Executive Support System.
4. AIS in Operation Control: Operation and control of Purchases, Operational and Control of Sales, Operation and Control of Cash Transaction, Payroll Accounting, Inventory Control Budgeting and Budgetary Control, Computer Assisted Operating Control Systems.
5. AIS in Management Control: AIS Characteristics and Criteria for Management Control, AIS Data Support for Management Control, AIS-MIS use Mix in management control, Management Control Decision using AlS.
6. Strategic Decision: AIS in Corporate Planning, Decision support System, Artificial Intelligence and Export System.

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:
CLO1: apply common internal controls to accounting information systems.
CLO2: justify AIS auditing, computer crime, and security techniques.
CLO3: consider sound data management and effectively use well-designed databases and database management systems.
CLO4: appraise the sound accounting information systems and use them in decision making and management support.

References:

Learning Materials:
Text Books:

1. Management Information Systems, Conceptual Foundation Structure and Development by G.B.Dvaig
2. Management Information System: Contemporary Approach by K.C.Laudon & J. Laudon
3. Accounting Information System by E.L. Summers
4. Accounting Information System; Theory and Practice by W. Frederic H
Other Learning Materials: Journals, Web Materials, YouTube Videos etc.

Course Code: ACT 4108-0411
Course Title: Financial Statement Analysis
Course Type: Theory
Prerequisite: Principles of Accounting
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 4
Semester/Term: 1

Rationale of the Course:

This course is basically included in the program so that the students are skilled at analyzing the contents of financial statements to trace the loopholes of the information communicated through these because if they are not skilled at financial statement analysis they will be faced by window dressing and false representation.

Course Contents:

1. Introduction: Sources of Financial Information, Financial Statements, Users of Financial Statements, Need for Financial Analysis, Objectives of Financial Statement Analysis, Limitations of Financial Statement Analysis.
2. Basic Analysis Procedures: Types of Analysis, Ratio Analysis: Nature, Limitations and Techniques, Fundamental and Technical Ratios, Percentage Analysis, Horizontal Analysis, Vertical Analysis, Trend Analysis, Common Size Statements.
3. Analytical Mix: Profitability Analysis, Liquidity Analysis, Efficiency Analysis, Solvency Analysis, Productivity, and Dupond Chart.
4. FACT: Financial Accounting Consulting Techniques, Prediction of Business Sickness, Various Models.
5. Analysis and Interpretation for Investors: Share Market and Share Prices, Steps in Investment Decisions, Sources of Information for Investment Decisions, Measures of Risk and Return.
6. Case Studies in Financial Management.

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:
CLO1: interpret financial statement information
CLO2: utilize the basic analysis procedure of financial statements
CLO3: analyze the mix data for of financial statements

References:

Learning Materials:
Text Books:

1. Financial Statement Analysis: A New approach by B. Lev
2. Financial Statement Analysis by G. Foster
Other Learning Materials: Journals, Web Materials, YouTube Videos etc.

72. Course Code: SCM 4101-0413
Course Title: Performance Measurement and Sustainability in Supply Chain Management
Course Type: Theory
Prerequisite: Supply Chain Management
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 4
Semester/Term: 1

Rationale of the Course:

This course provides an understanding of fundamental concepts of supply chain strategy and metrics, network design, collaboration and performance measurement. Gain a solid foundation in the basics of supply chain management principles and their roles within organizations and learn how the supply chain supports the organization's strategic and financial goals.

Course Contents:

1. Basic Supply Chain Management Principles and Demand Planning: Understanding market, Demand Management, Categorize the different types of demand patterns.
2. Supply Management and Procurement Overview: Understand the concept of strategic sourcing, Recognize the steps in the procurement process, Understand the various types of buyer-supplier relationships.
3. Warehousing Operations Overview: Communicate the characteristics of a warehouse and a DC Understand the importance of the total cost of ownership when making purchases.
4. Inventory Management Overview: Understand inventory turns, Articulate some of the key operations of a warehouse, Identify several key performance indicators for successful inventory management.
5. Service Operations Overview: Understand the significance of M&SO in the supply chain process, Understand how different areas of product transportation affect the overall success of companies.
6. Transportation Operations Overview and Customer Service Operations Overview: Identify the challenges in establishing efficient and effective transportation processes within industries, Demonstrate metrics used to measure transportation service quality and efficiency, Recognize the four elements of supply chain customer service.

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:
CLO1: assess the strategic role and impact of supply chain integration.
CLO2: explain how supply chains influence competitiveness, profitability and sustainability.
CLO3: demonstrate the role procurement, warehousing, inventory management, manufacturing, transportation and customer service play in the integrated supply chain.
CLO4: comply critical thinking skills in SCM, in structuring and analyzing practical problems.

References:

Learning Materials:
Text Books:

1. Sustainable Supply Chain Management (2015) Edited by Evelin Krmac
2. Peter Bell and Gregory Zaric. Analytics for Managers with Excel. Routledge, 2012
Other Learning Materials: Journals, Web Materials, YouTube Videos etc.

Course Code: SCM 4102-0413
Course Title: Managing Contracts and Relationships in Supply Chain Management
Course Type: Theory
Prerequisite: Supply Chain Management
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 4
Semester/Term: 1

Rationale of the Course:

This course provides fundamental information on the principles, procedures; terminology, techniques and tools used in the field of purchasing and supply management. Current practices are examined, providing learners with up-to-date knowledge and skills to operate successfully in various enterprises.

Course Contents:

1. Introduction to procurement: History of procurement, Procurement myths, Procurement and organizational strategy, Procurement and managing change.
2. Procurement planning: Procurement strategy, Procurement cycle, Tendering process, Selection criteria, Tender evaluation, Tender negotiations, Risk management.
3. Supplier relationship management: New supplier engagement, Contracts and contract management, Contract administration, Contract law.
4. Monitoring supplier performance: Procurement ethics, Supply market analysis, Engaging and managing stakeholders, Writing specifications and terms of reference, Selection of methods (RFQ, ITB and RFP), Preparation of solicitation documents.
5. Evaluating bids and proposals: Contract approval process, Committee submissions and approvals, Contract award and management, Contract management terms and skills.
6. Performance monitoring: Dispute management, Ethics and integrity in procurement.

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:

CLO1: understand the principles of effective public procurement, the generic procurement process and the role of corporate and transactional procurement.
CLO2: demonstrate the capability to plan, implement and evaluate a sourcing process appropriate to the value/risk of the category being procured.
CLO3: express the knowledge of rules and procedures govern public procurement and why they exist.

References:

Learning Materials:
Text Books:

1. Managing Contracts and Relationships in Procurement and Supply by Profex Ltd.
2. Operations Research by Taha, Hamdy
Other Learning Materials: Journals, Web Materials, YouTube Videos etc.

Course Code: SCM 4103 -0413
Course Title: Strategic Supply Chain Management
Course Type: Theory
Prerequisite: Supply Chain Management
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 4
Semester/Term: 1

Rationale of the Course:

This course is designed to help students develop skills and integrate knowledge on strategic supply chain network is a critical determinant of success in today’s competitive environment. This course introduces the key concepts and techniques that will allow the learners to analyze, manage, and improve supply chain processes for different industries and markets. At completion of this course, the students will have the skills to assess supply chain performance and make recommendations to increase supply chain competitiveness.

Course Contents:

1. Introduction to Strategic Supply Chain Management (SCM): Definition of Supply Chain Management, Information Systems and Supply Chain Management, Inventory Management Across the Supply Chain, Supply Chain Relationship, Types of Relationship, Improving Supply Chain Relationship, Challenges Faced by Supply Chain Managers.
2. Evolution of Supply Chain Management: Supply Chain Evolution, Early Days, The 1990s and Supply Chain Management, The Emergence of a Supply Network, Theories of Supply Chain Management, Just-In-Time (JIT), Customer Relationship Management (CRM), E-Procurement Shifting the Supply Chain Focus.
3. Supply Chain Important Components: Components of Supply Chain Management, Inventory Management, The Product Life Cycle, Demand Uncertainty and Inventory, Logistics, Role of Logistics, Activities of Logistics.
4. Developing Strategic Alliances in Supply Chain: Strategic Alliance, Benefits of The Strategic Alliances, Conceptual Model for Alliance Development, Strategic Planning of Supply Chain, The Collaborative Planning, Forecasting and Replenishment (CPFR) Model.
5. Developing Trust in a Supply Chain Relationship: Components of Trust and the Importance of Trust in a Supply Chain, Developing a Trusting Relationship Between Partners in a Supply Chain, Resolving Conflicts in a Supply Chain Relation.
6. Managing Flow of Materials Across the Supply Chain: Reengineering Supply Chain Logistics, What to Reengineer?, Importance of Time, Performance Measurement, Measuring Supply Chain Performance, The Bullwhip Effect in Supply Chain.
7. Supply Chain to Supply Network: Moving from a Supply Chain to a Supply Network, Evolution of Collaborative Group, Room for Improvement on the IT Front, Enterprise Resource Planning, Evolving Web Business Model, Combating E-Commerce Fraud.
8. The E-Dimension of Supply Chain Management: E-Transport, E-Logistics, E-Sourcing, E- Procurement, Evolving the Supply Chain into a Supply Network.
9. The Global Dimension of Supply Chain Management: Cultural and Language Barriers, Social and Cultural Barriers, Import and Export Compliance, Standards and Testing Practices, Advanced Technology, Information Management.
10. Future Challenges in SCM: Sharing Risk in Inter-Organizational Relationship, The Greening of The Supply Chain, Designs for Supply Chain Management, Intelligent Information Systems.

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:

CLO1: understand supply chain management strategies with generic strategies and implementation.
CLO2: choose insights into strategy risks and how to manage the risk.
CLO3: apply strategic management techniques and concepts to coordinate and implement these plans that could help a firm achieve its goals and objectives.
CLO4: integrate the levers of the logistics strategy to redefine the points necessary to make this harmonization.

References:

Learning Materials:
Text Books:

1. Supply Chain Management by Dr Nitty Hirawaty Kamarulzaman
2. Strategic Supply Chain Management: The Five Core Disciplines for Top Performance by Shoshanah Cohen and Joseph Roussel
Other Learning Materials: Journals, Web Materials, YouTube Videos etc.

Course Code: SCM 4104-0413
Course Title: Sourcing and Operations in Supply Chain Management
Course Type: Theory
Prerequisite: Supply Chain Management
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 4
Semester/Term:1

Rationale of the Course:

Procurement & Supply Chain plays a significant role in adding value to the organization and positive impact on the profitability. The importance of the function has increased recognition from the executive board of organizations across all industries. Hence, it is essential to have up to date knowledge for the professionals regarding organizational objectives, best practices in the value chain, formulate strategies, management of risk and supply security. These are necessary to achieve competitive advantage in the highly competitive global market.

Course Contents:

1. Purchasing and its contribution to the organization: Sourcing, procurement, SCM functions and different strategies.
2. Mission and Vision of Procurement: Strategic thinking and Concept of sustainable SCM.
3. International Best Practices in Procurement: Definition and implement procurement policies properly, how to monitor and document every step of the procurement process, Learn to identify and manage a list of approved supplier lists, Guide to establish fool-proof procurement contracts.
4. Logistics Future Trends: Globalization, Information Technology, New Technologies, Future Trends for Inventory Management, Global Transportation Issues, Future Trends for Warehousing.
5. The influence of the External Environment in Procurement: The types of learning regarding Financial, political, technological, socio-cultural or environmental factors. The evaluation of sourcing and procurement development.
6. Developing a World class procurement strategy: Re-allocating resources from transaction focus to value-adding activities: Digital transformation and Analytics-based decision-making. Explain about the trends of today’s customer-centric service delivery and its concepts.
7. The Procurement Cycle – Process Overview And supply chain management: Describe a series of events that lead up to the final purchase of goods and services. Explicate how it supports organizational development.

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:
CLO1: sketch the role of procurement and supply chain and its contribution to achieving organizational objectives.
CLO2: explain the best practices and influence of the external environment.
CLO3: estimate how organizations evaluate internal spend and supply market dynamics to formulate a strategic sourcing plan.
CLO4: integrate the applications of different sourcing strategies to leverage savings and ensure supply security.

References:

Learning Materials:
Text Books:

1. Logistics and Operation Management by Reza Zanjirani Farahani, Shabnam Rezapour et al
2. Global Logistics and Supply Chain Management by John Mangan, Chandra Lalwani, Agustina Calatayud
Other Learning Materials: Journals, Web Materials, YouTube Videos etc.

Course Code: SCM 4105-0413
Course Title: Six Sigma and Lean Management
Course Type: Theory
Prerequisite: Supply Chain Management
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 4
Semester/Term: 1

Rationale of the course:

This course is designed to enrich students with knowledge that helps people or businesses reduce or get rid of flaws in their goods and services. Also, it enables the methods that aid in raising the standard of organization’s work. By fostering strategical thinking abilities, the course will empower the students to apply a variety of analytical methods in the area of business.

Course Contents:

1. Introduction to Six Sigma: Six Sigma history and application, Lean concepts, Sigma concepts, Considering the core of Six Sigma, principles of Lean thinking.
2. Projects and process: Definition, Quality assessment, Selection of right products, Basic Six sigma team management, DMAIC, DMADV.
3. Understanding Your Customers’ Needs Taking an outside-in view, Segmentation of the customers, Prioritizing customers, Research and requirement, Focus group analysis, Avoiding bias.
4. Identification of value-added steps and waste: Definition, Analysis, Assessing opportunity, Seven waste, Production control, Waiting management, Transportation management, Inventory control, Customer perspective.
5. Six Sigma in customer facing fields: Six sigma in field service, Six sigma in marketing and sales, Six sigma in customer service, Six sigma in retail industry, Six sigma in E-commerce.

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:
CLO 1: recognize the fundamental lean principles of business.
CLO2: indicate the practices of Lean Six Sigma program in business organizations.
CLO3: analyze of general and fractional factorial experiments in lean management.
CLO4: develop leadership abilities required to oversee a challenging process improvement project that yields overall lean development.

References:

Learning Materials
Text Books:

1. James Lean Six Sigma by James Turner
2. Lean Six Sigma Logistics by Dr. Thomas Goldsby and Robert Martichenko
Other Learning Materials: Journals, Web Materials, YouTube Videos etc.

Course Code: SCM 4106-0413
Course Title: Materials and Inventory Management
Course Type: Theory
Prerequisite: Supply Chain Management
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 4
Semester/Term: 1

Rationale of the Course:

One of the important drivers of Supply Chain Management is Inventory. To be specialized in the field of SCM depth knowledge of inventory and production is essential. To contribute into building a sustainable supply chain platform with effective Inventory management, this course is introduced as one of the specialized courses in Supply Chain Management discipline.

Course Contents:

1. The role of Operations Management Operations Scheduling: Introduction to the subject Role of operations in services and manufacturing Role of operations managers Purpose of operations scheduling Factors considered while scheduling, Scheduling activity under PPC
2. Operations Scheduling, Demand management theories and techniques: Scheduling Strategies, Scheduling Guidelines, Approaches to Scheduling, Scheduling Methodology Characteristics forecasting Basic approach to demand forecasting, Collaborative planning, forecasting and replenishment
3. Process Design and Facility Layout Capacity Requirement Planning: Types of production processes, Types of line layouts & Assembly line balancing Designing functional layouts Capacity management and planning Types of capacity planning Factors affecting facility and capacity planning.
4. Aggregate Production Planning: Requirement of aggregate plan Steps in developing an aggregate plan Advantages of aggregate plan Aggregate planning strategies Planning options Selecting the method in aggregate planning.
5. Production Control Strategies, Production Scheduling and Technique: Kanban based Just-In-Time Production, Production Planning & Control: A macro view Sequencing Mixed-model assembly lines Scheduling objectives Job scheduling –Forward/Back scheduling Input / Output control and Critical ratio rule
6. Lean Manufacturing Agile Manufacturing Concepts: Basic elements of lean manufacturing. Lean manufacturing basics Value stream mapping Agile manufacturing strategies and technologies Key to Agility and Flexibility Four Core Concepts and Nuts and Bolts
7. Just-In-Time Material Requirements Planning (MRP): Characteristics of JIT, Key processes to eliminate waste, Implementation of JIT, JIT Inventory and Supply Chains, MRP objectives, Function served by MRP, MRP system and outputs and MRP logic
8. Material Requirements Planning and Production Activity Control: Lot sizing consideration, Manufacturing resource planning, Capacity requirements planning, Framework for production activity control, Review production activity control techniques, Apply production activity control techniques.
9. Managing the inventory and Independent demand inventory systems: Objectives of inventory management and control, General principles of inventory management, Processes used for inventory management, Practical methods for reducing stock, Inventory information systems, Independent demand models, Environments and their effects on inventory management, Order cycles and lead times.
10. Inventory management tools and techniques and Mathematical exercise: Forecasting and determining inventory levels, EOQ and ABC analysis, Determining other costs, Lot size and safety stock, Economic order quantity (EOQ) models, Basic inventory model, Production model.

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:

CLO1: enumerate the various aspects of production planning and inventory management like product and service design, production scheduling, inventory control, and warehouse planning.
CLO2: explain how to implement capacity requirement planning works.
CLO3: compile the characteristics of JIT.
CLO4: explain the objectives of inventory management and control general principles of inventory management.
CLO5: express research inventory management issues with the help of problem solving skills.

References:

Learning Materials:
Text Books:

1. Inventory Management and Production Planning and Scheduling Edward A. Silver, ‎David F. Pyke, ‎Rein Peterson
2. Production planning and inventory control Dennis W. McLeavey, ‎Seetharama L. Narasimhan
3. Fundamentals of Production Planning and Control Chapman
Other Learning Materials: Journals, Web Materials, YouTube Videos etc.

Course Code: SCM 4107-0413
Course Title: Quality Management System
Course Type: Theory
Prerequisite: Supply Chain Management
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 4
Semester/Term: 1

Rationale of the Course:

This course is focused to introduce the principles, tools, and techniques of quality management and its practices in organizations. How one can solve and cope up with the business situation by maintaining the quality of output are of principal interests. For the increasing competition in the modern business world, the overall quality management has reached a complex situation. Topics covered include contributions of quality gurus like Deming, Juran, Ishikawa, and others. Award of TQM, Techniques of quality measurement, like process quality control, Pareto chart, histogram, fishbone, JIT, Six Sigma, teamwork, house of quality configuration, etc. will be discussed in-depth to enhance the skill of the students. Students will learn how to implement total quality management in an organization.

Course Contents:

1. Introduction: Explaining objectives of the course, The fundamental concept of quality, quality management, quality control, quality assurance, TQM, quality gurus and their contribution to TQM, principles of TQM, application of TQM in business, benefits of TQM
2. Quality and productivity: Productivity and performance, impact of TQM on productivity, impact of productivity on business performance.
3. Leadership, quality planning and process improvement: Leader and leadership concepts, characteristics of leader, leaders’ perception, ethics and moral, Deming Philosophy, TQM implementation, quality council.
4. Quality measurements tools in manufacturing and service industries: Basics of quality measuring tools and techniques; benchmarking; environmental management system; application of quality measurement; six sigma process and quality management
5. Customer satisfaction and employee involvement: Customer and customer perception of quality; customers’ feedback and service quality; employee involvement; motivation; empowerment.
6. Quality management system: Management and quality management systems; Importance of QMS and ISO series certification

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:
CLO1: Sketch quality management approach in managing a manufacturing or service organization
CLO2: Investigate quality-related problems and the remedy to overcome such problem.
CLO3: Integrate process improvement teams trained to use the various quality tools for identifying such improvements

References:

Learning Materials:
Text Books:

1. Total Quality Management, Besterfield DH, Besterfield GH, et al.
2. Total Quality Management, Suganthi L and Samuel AA.
3. Managing Total Quality: Enhancing Personal and Company Value, Rampersad HK.
Other Learning Materials: Journals, Web Materials, YouTube Videos etc.

Course Code: SCM 4108-0413
Course Title: Inventory and Logistics Operations
Course Type: Theory
Prerequisite: Supply Chain Management
Credits: 3
Class Hours: 42
Total Marks: 100
Year/Level: 4
Semester/Term: 1

Rationale of the Course:

This course provides students with a wide understanding of the subject knowledge and abilities in the field of warehouse and inventory management by exposing them to the latest methodologies, technology, research, and learning. Graduates will be able to work in a variety of settings regarding logistics and supply chain management, analyze business's cost efficiency, inventory, and minimize operational costs. Also, students will be able to learn about the facets and difficulties of logistics in a long-term supply chain operation.

Course Contents:

1. Overview of Logistics and Inventory Management: Definition, Importance of Logistics, Evolution of Logistics Over Time, Reasons for Storage Inventory, Storage Policies, Warehouse Location, Warehouse Design, Inventory Management, Types of Inventories, Inventory Control.
2. Physical Flows: Transportation System, Transport Modes and Their Characteristics, Physical Nature of the Product, Channels of Distribution, Distribution Channels and Their Types, Physical Distribution Channel, Warehousing Functions.
3. Logistics Philosophies: Lean Logistics, Just-in-Time Philosophy, Lean Principles, Cross Docking, Agile Logistics, Agile versus Lean, Quick Response, Vendor-Managed Inventory.
4. Logistics Future Trends: Globalization, Information Technology, New Technologies, Future Trends for Inventory Management, Global Transportation Issues, Future Trends for Warehousing.
5. Packaging and Material Handling: History, Definition, MH Principles, MH Equipment, Designing MH Systems, Functions of Packaging, Packaging Operations, Packaging Equipment, Protection Packaging, Packaging for Distribution Efficiency.
6. Customer Service: Customer Service as an Organizational Activity, Customer Service as a Process, Customer Service from the Customer’s Perspective, Customer Service and Organization Excellence, Staff Job Satisfaction, Transaction Elements, Post transaction Elements, Developing Customer-Service Policy.

Course Learning Outcomes (CLOs):

Upon successful completion of the requirements for this course, students will be able to:
CLO1: recognize the logistics ideas and practices of current business practice.
CLO2: connect logistics to other aspects of company's business operations.
CLO3: assess industrial expertise to decrease logistics expenses to a minimum.
CLO4: investigate how materials management skills may be beneficial to logistics and supply chain operations.

References:

Learning Materials:
Text Books:

1. Logistics and Operation Management by Reza Zanjirani Farahani, Shabnam Rezapour.
2. Global Logistics and Supply Chain Management by John Mangan, Chandra Lalwani, Agustina Calatayud
Other Learning Materials: Journals, Website Materials, YouTube Videos etc.

Course Code: BBA 4201-0417
Course Title: Internship/Project
Course Type: Internship
Prerequisite: Business Research Method
Credits: 3
Class Hours: N/A
Total Marks: 100
Year/Level: 4
Semester/Term: 2

During the fourth year, second semester of study, each student will be required to complete an internship/ project work in the relevant field of their specialization. For such a work the students will be guided by a faculty member of the concerned area of specialization. After completion, they will have to submit an internship/ project report to the department.

Course Code: BBA 4202-0417
Course Title: Comprehensive Viva
Course Type: Viva
Prerequisite: N/A
Credits: 3
Class Hours: N/A
Total Marks: 100

No specific class hour will be assigned for the comprehensive viva. The comprehensive viva will cover the whole programs and all courses. Students have to appear in front of the viva board after the completion of each year. A panel of senior teachers will conduct the comprehensive viva.

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20. BBA 2202-0413: Operations Management

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26. BBA 3101 - 0412 : Law and Practice of Taxation

27. BBA 3102 - 0413: Fundamentals of Human Resource Management

28. BBA 3103 - 0611: Fundamentals of MIS

29. BBA 3104 - 0421: Labor Law

30. BBA 3105 - 0411 : Managerial Accounting

31. BBA-3106-0413: Project Management

32. BBA 3107 - 0414: Supply Chain Management

33. BBA 3201 - 0413: Strategic Management

34. BBA 3202 - 0411: Auditing

35. BBA 3203 - 0413: Business Research Methods

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MAJOR COURSES - Finance and Banking

41. FIN 4102-0412: Financial Institutions and Markets

42. FIN 4103- 0412: Financial Analysis and Control

43. FIN 4104-0412 : International Financial Management

44. FIN 4105-0412: Investment Analysis and Portfolio Management

45. FIN 4106 - 0412: Bank Fund Management

46. FIN 4107-0412: International Banking

47. FIN 4108 - 0412: E-Banking

MAJOR COURSES - Marketing

49. MKT 4102 - 0414: Marketing Research

50. MKT 4103 - 0414: Digital Marketing

51. MKT 4104-0414: Integrated Marketing Communications

52. MKT 4105 - 0414: Advertising and Promotion Management

53. MKT 4106 - 0414: Customer Relationship Management

54. MKT 4107-0414: Consumer Behavior

55. 4108 - 0414: Brand Management

MAJOR COURSES - Human Resource Management

57. HRM 4102 - 0413: Industrial Relations

58. HRM 4103 - 0413: Compensation Management

59. HRM 4104 - 0413: Conflict Management

60. HRM 4105-0413: Human Resource Management Practice in Bangladesh

61. HRM 4106 -0413: International Human Resource Management

62. HRM 4107 - 0413: Human Resource Training and Development

63. HRM 4108 - 0031: Career Planning and Development

MAJOR COURSES - Accounting

65. ACT 4102-0411: Advanced Financial Accounting

66. ACT 4103 -0411: Advanced Cost Accounting

67. ACT- 4104-0411: Working Capital Management

68. ACT 4105-0411: Accounting for Government and Nonprofit Organization

69. ACT 4106 - 0411: Accounting Ethics & Professionalism

70. ACT 4107- 0411 : Accounting Information Systems

71. ACT 4108-0411: Financial Statement Analysis

Major Courses - Supply Chain Management

73. SCM 4102-0413: Managing Contracts and Relationships in Supply Chain Management

74. SCM 4103 -0413: Strategic Supply Chain Management

75. SCM 4104-0413 : Sourcing and Operations in Supply Chain Management

76. SCM 4105-0413: Six Sigma and Lean Management