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Publications - Dr. Mohammed Julfikar Ali

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  • Publications - Dr. Mohammed Julfikar Ali
Research Publications:

Articles as an Associate Professor:

1. Determinants of consumers’ purchase intention to buy smartphones online  Ali, M.J., Karim, M., Hitoishi, B.I., Wafik, H.M.A., Islam, K.M.A. Innovative Marketing, 18(2), 109-119. Received: Monday, 09 May 2022, Revised: Sunday, 31 October 2021 Accepted: Monday, 21 February 2022. Print ISSN: 1814-2427 /
In this technological era, online business is expanding due to increased internet conveniences. Smartphone users are drastically growing in Bangladesh, where it plays a vital role as a strong catalyst for economic development. On the other hand, the success of the online business is associated with creating online purchase tendency by determining influencing factors of consumers' intention. The ultimate purpose of this paper is to identify the influential variables of consumers' purchase intention to buy smartphones on online platforms. To fulfill the aim, a structured questionnaire has been elaborated based on the literature review to find this study's objective. Cronbach's alpha value was used to assess the inner surface of this study. The non-probability convenience sampling method and a 5% significance level are used to accept the hypotheses. Altogether, 350 survey questionnaires were distributed among the online-based social media customers, and finally, 288 responses were received genuinely, where the response rate was 82%. Henceforward, the sample size of the study is n = 288. SPSS version 26.0 has been applied to scrutinize hypothesis tests in this study. This paper also offers implications for online business people and several impactful guidelines for future research studies.
Details - (link)

2. Financial Performance of Converted Commercial Banks from Non-Banking Financial Institutions: Evidence from Bangladesh Abu Issa GAZI , Md. Atikur RAHAMAN , Shaikh Sabbir Ahmed WALIULLAH , Md. Julfikar ALI , Zahidur Rahman MAMOON Received: November 05, 2020 Revised: January 05, 2021 Accepted: January 15, 2021. Print ISSN: 2288-4637 /
The aim of the present study is to analyze the financial performance of converted commercial bank from non-banking financial institution through a case study of Bangladesh Commerce Bank Limited as sample organization. It is observed that the bank is able to achieve a stable growth rate in total deposits, total loans and advances, and net income after tax during the period of 2015-2019. Researchers also calculated some ratio analysis and noticed that the financial position of Bangladesh Commerce Bank Limited was not so strong because bank's ROA, ROE, NIM and other ratios were below standard. Researchers used secondary data that were examined by using descriptive statistical tools and panel data regression model. Result shows that Bangladesh Commerce Bank has satisfactory operating efficiency, assets management efficiency, and gives loans to customers. In addition, the present study has tested some hypotheses regarding net income after tax, ROA and ROE with total assets, total loans, total deposits and interest income. These hypotheses have been accepted, which means there is no significant influence of the independent variable on the dependent variable. The study suggests that Bangladesh Commerce Bank Limited had the opportunities to make their financial position stronger by utilizing their good financial position and management efficiencies.
Details - (link). (ESCI, Scopus, Q2)

3. An Empirical Study of Determinants of Customer Satisfaction of Banking Sector: Evidence from Bangladesh Abu Issa GAZI , Md. Atikur RAHAMAN , G.M. Anwar HOSSAIN , Md. Julfikar ALI , Zahidur Rahman MAMOON Received: November 05, 2020 Revised: December 30, 2020 Accepted: January 08, 2021. Print ISSN: 2288-4637 /
The aim of this study is to determine the factors that affect customer satisfaction in the banking sector of Bangladesh because the economic growth and stability of a country depends on the soundness of its banking sector. The study tries to investigate and assess the quality of service on customer satisfaction in the banking sector. As a sample, data were collected from 382 respondents who were customers of 32 selected commercial banks of Bangladesh. A pre-structured questionnaire was used to collect the required data and information. OLS regression model and descriptive statistical tools were used to analyze data. The results of this study reveal that the quality of service (e.g., tangibility, reliability, and empathy) has a statistically significant impact on customer satisfaction. The results also show that there is a positive correlation between the customer satisfaction and service quality dimensions in the banking sector of Bangladesh. The present study finds that in the domestic banking industry the service quality dimensions (i.e., tangibility, reliability, and empathy) have significant positive impact on customer satisfaction. The findings of the present study suggest that Bank Supervisory Authority, Central Bank of Bangladesh, and Bank Management should give special emphasis to ensure maximum satisfaction of banks' customers.
Details - (link). (ESCI, Scopus, Q2)

4. What Factors Do Motivate Employees at the Workplace? Evidence from Service Organizations. Md. Atikur RAHAMAN , Md. Julfikar ALI , H M Atif WAFIK , Zahidur Rahman MAMOON , Md. Monwarul ISLAM Received: September 01, 2020 Revised: October 26, 2020 Accepted: November 05, 2020. Print ISSN: 2288-4637 /
Work motivation is critical for ensuring sustainability of any business firm. Motivated personnel essentially helps an organization achieve its organizational goal and objective. Hence, it has become an essential duty for business managers and management committees to identify the motivating factors that would strongly affect their employees. The purpose of the current research is to identify which are the factors that motivate service employees most at their workplace in Bangladesh. The study has used survey questionnaires to collect data from service employees. Convenience sampling is used for data collection. A total of 240 questionnaires were distributed and 183 completed questionnaires were returned (response rate: 77%). The study used purposeful motivating factors, which are ranked (from 1 to 10) by the service employees according to the significance of the factors. Mean value is applied to determine the most crucial motivating factor, where the factor with lowest mean value is considered as the highest significant motivating factor. Results reveal that job certainty, career growth and advancement opportunity, and quality working environment have been the most crucial and influential motivating factors for the service employees. The study adequately underlines the necessity of motivational factors and provides some guidelines to keep employees motivated.
Details - (link(ESCI, Scopus, Q2)

5. Investigating the Effect of Service Quality on Bank Customers’ Satisfaction in Bangladesh, Atikur RAHAMAN , Md. Julfikar ALI , Zhang KEJING , Rupali Dilip TARU , Zahidur Rahman MAMOON Received: August 01, 2020 Revised: September 06, 2020 Accepted: September 12, 2020, Print ISSN: 2288-4637 /
In this competitive era, it has become a prerequisite for the financial firms providing banking services to understand and meet the customers' needs and demands to remain competitive in today's market environment. Without satisfying the customers, banking business cannot stand alone. To satisfy customers, it is often recommended to provide better quality banking services to the bank customers. Providing quality banking services has become a prime strategic tool for the banking sector nowadays. Therefore, the study investigates the effect of various dimensions of service quality of banking service on customer satisfaction in a developing country, Bangladesh. A total of 212 walking Bangladeshi banking customers participated in this research. A structured questionnaire was developed based on past research. SPSS is utilized for analysis and Likert scale was used in this study. Internal consistency of all items was found correct and a total of seven hypotheses were proposed. For testing, a 5% significance level is considered for acceptance of hypothesis. The findings show that, except employee competency, all other variables such as reliability, assurance, tangibles, responsiveness, empathy, and access to service have a positive influence on customer satisfaction. The study provides policy implications for the management boards of the banking sectors.
Details - (link(ESCI, Scopus, Q2)

6. Understanding the Entrepreneurial Intention in the Light of Contextual Factors: Gender Analysis, Md. Atikur RAHAMAN , Md. Julfikar ALI , Zahidur Rahman MAMOON , Ahmed Al ASHEQ Received: July 03, 2020 Revised: July 28, 2020 Accepted: August 10, 2020, Print ISSN: 2288-4637 /
Entrepreneurial intention is receiving immense recognition in entrepreneurship researches, as it motives an individual to become an entrepreneur. Still, the interplay between gender perspective and contextual factors (i.e., access to capital, business information, social network, educational support, structural support) are not fully investigated in understanding the entrepreneurial intention in developing countries like Bangladesh. Therefore, the paper aims to examine the gender difference and educational discipline difference in the university's students' entrepreneurial intention in relation to contextual factors in Bangladesh. In this study, sample has been particularly taken from the different disciplinary students of private universities. Five-point Likert scale-based survey questionnaire was developed based on past researches. 280 online survey forms were distributed among the university students and finally 225 students' response were found correct as the study sample size (final survey response rate = 80%), after eliminating the incorrect survey responses. For statistical analysis SPSS 23.0 version is used. One-way ANOVA is used to measure the gender and discipline difference on entrepreneurial intention among male and female students. The results show that business information and social network will have more influence on male students' entrepreneurial intention, and comparatively, business students have more willingness to become entrepreneurs than other departmental students.
Details - (link(ESCI, Scopus, Q2)

7. IDENTIFICATION OF DETERMINING FACTORS OF EMPLOYEE PERFORMANCE OF SME BUSINESS, Rahaman, A., Gupta, A., Ibn Ali, A.R.S., Ali, J., & Taru, R.D. (2021). Identification of determining factors of employee performance of SME business. Academy of Entrepreneurship Journal, 27(6), 1-6 (ABDC, DOAJ, Q2)
8. WHAT FACTORS DO SATISFY EMPLOYEES OF SME BUSINESS SECTOR? A STUDY ON A DEVELOPING ECONOMY, Rahaman, A., Ahmed, T., Gupta, A., Taru, R.D., Ali, A.R.S.I., & Ali, J. (2021). What factors do satisfy employees of sme business sector? A study on a developing economy. Academy of Entrepreneurship Journal, 28(S1), 1-5 (ABDC, DOAJ, Q2)
9. E-Marketing in Bangladesh: Step towards Digitalization in Business, Major Setbacks and Prospective Views Abu Issa Gazi, Mohammed Julfikar Ali, Prianka Tewary, Received: March 29, 2020, Accepted: May 10, 2020, Published: May 20, 2020, ISSN 2377-4622, doi:10.5296/wjbm.v6i1.16765
10. Examining the key Determinants of Customer Satisfaction Internet Banking Services in Bangladesh Nasrin Jahan, Md. Julfikar Ali, Ahmed Al Asheq, Volume 19, Issue 1, 2020, Academy of Strategic Management Journal
11. Islam, S.N., Ali, M.J. and Wafik, H.M.A. (2019). Determinants of Deposit Mobilization of Private Commercial Banks: Evidence from BangladeshInternational Journal of Business and Management Invention(IJBMI), 8 (9),

Articles as an Assistant Professor:

1. Jahan, N., Anis M.S., and Ali, M.J. (2017). Economic contribution: Review of Cooperative societies in Bangladesh. Journal of Economics and Development Studies (JEDS), Vol.6, No. 1 (ISSN 2304-4160).
2. Pervez, M.M., Jafar, M.A., and Ali, M.J. (2016). Determinants of Stock Prices in Dhaka Stock Exchange (DSE), Bangladesh. Journal of Open School, Bangladesh Open University, 5, No.
3. Hossain, M.A., Pervez, M.M., and Ali, M.J. (2016). Factors Affecting Deception of Advertising in Bangladesh: An Empirical Investigation. Bangladesh Open University Journal, Vol. III, No. I, (ISSN 2520-3010).
4. Amin, M.R., Ali, M.J., and Abdullah, M. (2016). Problem and Prospects of Local Government System: An Empirical Analysis. Development Compilation, Vol. 12, No. 01 (ISSN 2072-3334).
5. Hossain, M.Z., and Ali, M.J. (2016). Customers’ Expectation and Perception towards Grameen Phone Customer Care Center at Rajshahi City in Bangladesh”, Journal of Asian review, Vol-5, No.-1, (ISSN 1729-5122).

Published Articles (As Lecturer & Sr. Lecturer):

1. Ali, M.J. (2011). Youth Entrepreneurship-Issues and Policy Support for Development. Journal of the Institute of Cost and Management Accountants of Bangladesh. XXXIX. No. 5, Page-34-36, (ISSN: 1817-5090).
2. Ali, M.J. and Sarker, M.M.H. (2011). India-Bangladesh Business Co-operation: Issue Prospects and Constraints of Bilateral Business. Bangla vision, 5, No. 1 (Issn: 2079-567X).
3. Quddus, M.T., Islam, M.Z., and Ali, M.J. (2010). Marketing of Pharmaceutical Industry in Bangladesh: A case study on Beximco Pharmaceuticals Ltd. Journal of Socioeconomic Research and Development (JSERD),7, Issue: 1 to 6 (Issn: 1813-0348).
4. Hossain, M.Z., Ali, M.J., and Fazluzzaman, M. (2009). Importance of knowledge management as a part of human capital management: A theoretical perspective. Journal of Socioeconomic Research and Development (JSERD), 6, Issue: 1, 2 and 3 (Issn: 1813-0348).
5. Hossain, M.Z., Ali, M.J., and Ahmmad, M. (2008). Uses of Financial Derivatives in Financial Markets with the Betterment of Financial Instructions and Others. Journal of the Chartered Secretary, Vol. X, Issue: 1 (Issn: 1998-1597).

Published Books:

Stress Management 
Book Category - Motivational, Ekushey Book Fair, 2022
Publisher Name: Koli Prokasoni, Banglabazar, Dhaka.

Book Category - Novel, Ekushey Book Fair, 2021
Publisher Name: Students Ways, 9, Banglabazer, Dhaka-1000. 

Book Category - Novel, Ekushey Book Fair, 2019
Publisher Name: Students Ways, 9, Banglabazer, Dhaka-1000. 

(Sofolotar Detio Path)
Book Category- Motivational, Ekushey Book Fair, 2018.
Publisher Name: Students Ways, 9, Banglabazer, Dhaka-1000.

Principles of Marketing
Book Category – Text Book on Marketing, Gazi Abu Issa Nur (Co-Author), the Year 2017 
Publisher Name: Advanced Asia Publication

(Edurer Pocket Money)
Book Category – Sales & Marketing, Ekushey Book Fair, 2017.
Publisher Name: Mordoon Prokashoni

(Sofolotar Prothom Path)
Book Category- Motivational, Ekushey Book Fair, 2016.
Publisher Name: Students Ways, 9, Banglabazer, Dhaka-1000.

(Loboni Point)
Book Category - Short Story, Ekushey Book Fair, 2016.
Publisher Name: Students Ways, 9, Banglabazer, Dhaka-1000.